If you use four words to describe the ratings of "Weiwei", it is "open high and go high"!

It was launched on August 16, with an audience rating of 2.12%, the highest rating of a single episode on the fourth day broke 3, and on the 7th day it exceeded 3.5%, such a strong trend made everyone stunned.

Is this going against the sky?

"Weiwei" is such a pure love youth idol drama, there is no bloody and vulgar bridge, no junior, illegitimate child, cancer and amnesia, and there are almost no highlights that can attract aunts.

With the love of young people alone, the ratings continued to rise, forming a wave of ratings frenzy in the summer season, and the annual ratings champion was booked.

This is something that most people fail to imagine.

Even cool people just think that "Weiwei" can beat "Xuanyuan Sword" and achieve a better rating than "Love Wakes Up", and get the first place in the country in the same period.

As for the annual winners, they really didn't think so.

After all, there have been hits of "Palace 2" and "Imperial Capital Love Story" before, and the ratings of both TV series are very high, and the average rating of "Palace 2" has reached 2.49%.

However, the popularity of "Weiwei" seems unexpected, but it is actually in line with common sense.

First of all, the quality of "Weiwei" is very high, the plot, appearance, acting skills and picture are not bad, and the special effects cost alone exceeds 20 million, which is higher than the special effects cost of many movies.

Don't fool people, win by quality, this is the most critical factor for the ratings to continue to rise.

The second is the summer broadcast, most of the people who master the remote control are student parties, after all, there is not much time at home in a year, and it is hard to have a summer vacation, and parents generally do not grab TV with their children.

In addition, it is broadcast on Mango Channel, and the gathering place of young boys and girls naturally has an advantage.

There is also the fact that the drama spent more than 20 million marketing expenses, and did not hesitate to offend the Tang people, and hyped this drama very hot, so that "Weiwei" could receive huge attention when it was launched.

With such marketing, even if the quality of "Weiwei" drops by a notch, the ratings will still not be too bad.

In addition, there are some other factors, in short, "Weiwei" occupies the right time and place to have such a result, and it is not good to have less.

On the fourth day, after the ratings of "Weiwei" came out, the major video websites were not so calm, recalled the middle-level leaders who were originally in charge of negotiations, and directly sent people at the vice president level to talk about cooperation with the drama.

In the end, Tencent bought the exclusive broadcast copyright of the network at a sky-high price of 2 million for a single episode and a total price of 60 million, and then quickly released the first eight episodes to keep it broadcast simultaneously with Mango Channel.

This attracts most of the people who missed the TV broadcast, or watched the TV, but felt that it was not enjoyable, and wanted to go to Tencent Video to open a membership, which greatly increased the traffic of the website.

In addition to video websites, various David TV stations have also come to buy the rights of the second round of broadcasting.

In the end, Tomato TV and other three satellite TVs jointly won the second round of copyright, each with a single episode of 600,000 yuan, with a total price of 54 million. When Mango Channel bought the premiere copyright, the single episode was 2.2 million, with a total price of 66 million.

Now you can roughly calculate the income of the drama, first of all, it has been repaid when it was sold to Mango Channel for the premiere copyright.

Then the rest is all interests, the second round of TV broadcast copyright 54 million, network exclusive broadcast copyright 60 million, plus the subsequent three rounds of copyright, overseas copyright and other miscellaneous copyrights, it is expected that the final income will exceed 150 million yuan.

What is this concept?

Huayi's "Painted Skin 2" has just been taken off the shelves, and the final box office is 700 million, excluding special business taxes, special funds for the film industry, the sharing of theaters and theaters, and other expenses, etc., and the final money in the hands of the producer will not exceed 40%.

According to 40%, it is 280 million, excluding production costs and publicity expenses, the rest is more than 100 million, which has to be shared with other investors, and the money in Huayi's hands will not exceed 100 million.

This means that Huayi has recruited a group of top stars to produce such an annual blockbuster, and the income is not as good as a TV series that takes more than two months to produce.

This data made many people in the industry gasp, and the profitability of "Weiwei" was really terrifying.

At the same time, many film and television companies have set their sights on the theme of youth idol dramas, and are ready to follow the trend to shoot youth idol dramas to rub off on a wave of popularity and drink soup.

"Weiwei" became popular, Liu Yufei returned to the top, the Baidu index jumped to the top of the list of actresses, and the popularity of Weibo was also unparalleled for a while.

This is much more real than the popularity hyped up by the previous dramas, most of which are contributed by passers-by.

Liu Yufei's return as the king also made the bun fans raise their eyebrows, after all, she really didn't have any good works in the past few years, she has been eating her old book, and her influence has decreased a lot.

This time, "Weiwei" exploded, shattered many people's doubts, once again proved to people her ability to carry the ratings, and gave herself a mouthful of blood, which is comparable to the significance of "Palace" to Yang Mi.

In addition to Liu Yufei, other actors have also benefited a lot, Mao Xiaotong, Niu Junfeng and Wu Qian and others have received a lot of attention, but Su Mu has the highest income.

Su Mu's name spread all over the country with the popularity of "Weiwei", attracting countless fans, and in just over a week, the number of Weibo fans has risen from more than 100,000 to more than 2 million, and the follow-up increase is still strong.

It is estimated that within a month, the number of fans can exceed 10 million.

This degree of popularity is simply faster than making a rocket, it is a real overnight popularity, an instant hit, there is a feeling of "suddenly like a night of spring breeze, thousands of trees and pear blossoms".

After becoming popular, troubles also followed.

Various media have sent invitations to the show, Sohu Entertainment, Tencent Internet Chat Room, NetEase News, etc., all want him and Liu Yufei to be on the show, because having them means having ratings.

Because "Weiwei" is now on the air, and the show can also play a good role in promoting "Weiwei", although Su Mu doesn't like it, he can only be patient to accept interviews with some important media.

Every day, I ran around with Liu Yufei, appeared on various programs, almost broke my leg, and my mouth was thin.

In the evening, when I got home, I threw myself on the sofa without saying a word, and I didn't want to move.

"Brother Mu, come, eat grapes. Zana came over with a bowl of washed grapes.

She knew that Su Mu was tired these days, so she took the initiative to come over to take care of him.

"Grapes?" Su Mu turned his head to look at Zana's T-shirt.

Zhana blushed and said angrily: "I'm not honest when I'm so tired, I can't eat it, I eat it myself if I don't eat it." ”

With that, she pretended to take the grapes away.

"Don't go, Mina, I was wrong, I'm dying of exhaustion now, you feed me. As he spoke, Su Mu opened his mouth at her: "Ah." ”

Zana didn't really want to leave, so she began to peel the grapes, and then kept serving them to his mouth.

"Brother Mu, what show are you going to participate in today?"

Tencent Video's interview also recorded some small videos to cooperate with the broadcast of "Weiwei" on their website. Su Mu responded as he ate.

"I'm scrolling through Weibo when I'm okay at home, and today you have more than 100,000 followers, and the comments are discussing you. ”

"Oh, what do you say?"

"Then I'll read it to you. With that, Zana took out her mobile phone and opened Weibo, and then began to read comments.

"Oh my God, Susu is so handsome!"

"Su Su's Xiao Nai acted really well, handsome and elegant, and a little black-bellied, and he was cute to death when he was scared. ”

"That's right, when the corners of Su Su's mouth curled slightly, he was really fascinated. ”

While reading the comments, Zana also deliberately matched exaggerated expressions and movements, pretending to be a little fan girl.

Seeing this, Su Mu reached out and pulled her to the sofa, buried his head in her arms, and quietly enjoyed the warmth.

Zana is about to start school, and it will be difficult to see each other for a long time after that.

Alas, so reluctant.