Sun Mingfan introduced it in detail, Liu Lang couldn't help nodding, Gemei air conditioning factory has now occupied most of the national air conditioning market.

"To be cool, choose Gemei, to be warm, choose Gemei, Gemei air conditioner makes your home like spring all year round!"

This Gemei air conditioning advertising slogan is also a household name, and has become a classic advertising slogan in this era, although it is not as good as "When I see the oasis on the horizon, I will think of Oriental Zilova!" is so magical, but the advertising of Gemei air conditioning is looking for a big star Liu Xiaoqing to do,

The marketing methods of "Gemei Air Conditioning Factory" are very "brutal", that is, inviting popular stars to join in advertising, Liu Xiaoqing is now the hottest star in China, so Sun Mingfan spent 200,000 yuan to find the other party.

The endorsement fee of 200,000 yuan was sky-high in the 80s, and Li Jingtian of Jianlibao only spent 50,000 yuan when he invited the "Prince of Gymnastics" to endorse him two years ago.

"Gemei Air Conditioning Factory invited Liu Xiaoqing to endorse at a sky-high price of 200,000 yuan, setting a record ......!"

This news was also published in the "Mass Daily" and became the focus of discussion in the society, many people feel that this matter promotes the role of money, harms the mainstream values of society, and should not be promoted, but some people think that this matter is normal, enterprises have money, and celebrities get money is also legal, this is a fair trade in the market economy.

Social comments are very intense, although there are good and bad, but there is no doubt that the reputation of "Gemei Air Conditioning Factory" has been completely beaten, even if the people can't afford to buy air conditioning, but they all know the name of this "Gemei Air Conditioning Factory", and Sun Mingfan's goal has been achieved.

It can be said that "Gemei Air Conditioning Factory" has become the pioneer of the enterprise to hire big-name stars after the reform and opening up, and will definitely be recorded in the history of national advertising development, of course, this trick is still Liu Lang's out, no one can compare with Liu Lang in terms of propaganda skills, Li Jingtian's Jianlibao marketing strategy for rural development was proposed by Liu Lang, and Li Jingtian also made a fortune.

Of course, Gemei air conditioning can not develop to the countryside, then it is necessary to take the high-end strategy, don't care if you can afford it, first create a gimmick to let the whole country know, this advertisement also played a role, the year before last Gemei air conditioning a year of production was only more than 6,000 units, last year it reached 7,000 units, this year is likely to exceed 8,000 units.

is not only Liu Xiaoqing, Liu Lang is also ready to find Hong Kong and Taiwan stars to make endorsements, such as Liu Furong and Li Tianming, finding these people is a matter of his words, and they will be happy even if they don't give each other endorsement fees, Liu Lang is the big boss of Shengtang Company, and pleasing this big guy is what all artists want to do in their dreams.

Liu Lang has not managed much about the "Gemei Air Conditioning Factory", Sun Mingfan's ability can lead the enterprise to a higher goal, and he is already doing it, a few months ago in Southeast Asia Thailand invested 3 million yuan to establish a branch factory, is under construction, after the completion of the annual output of 3,000 air conditioners.

"Gemei Air Conditioning Factory" has become the first private enterprise in China to build a factory abroad, and it has truly gone abroad to Asia, and perhaps to the world in the future.

The fundamental reason why Gemei Air Conditioning Factory can develop so rapidly and leave other electrical appliance manufacturing plants far behind is that the factory has a completely independent air conditioning compressor, which is also the biggest asset of "Gemei Air Conditioning Factory", and now there is no second factory in the whole country that can manufacture such compressors.

Many foreign companies have also built factories in China, such as Sanyo in the island country, Siemens in Germany, Philips in the Netherlands, etc., the technology of these companies is of course much stronger than Gmei air conditioning, such as in terms of power, energy saving, etc., if the Gmei air conditioning is placed in the European market, the competitiveness of the two sides is not at a grade at all.

But this is in China, the price is the decisive factor, the production line of Gemei air conditioning factory is all independent production, a set of production line costs more than 1 million yuan, equivalent to more than 100,000 US dollars, the employees are Chinese, the salary is more than 1,000 US dollars per year, and all the costs of an air conditioner add up to only more than 2,000 yuan.

The manufacturing cost of those foreign enterprises is much higher than that of Gemei air conditioning, even if the local factory is built to rent locals, but the production line is still made in China, labor costs plus various tariffs, a set of production lines will cost at least more than 400,000 US dollars, and the final finished product will not be less than 6,000 yuan, which is about twice the price of Gemei air conditioning.

And in terms of appearance, because Gemei air conditioner is designed by Liu Lang, the appearance style is very avant-garde, and at first glance, it seems that it is a foreign brand.

The price is cheaper than you, the appearance is good-looking, even if the performance is poor, but where can ordinary people see this gap, even the "not bad money" government departments will buy Gemei air conditioners in order to support domestic products, only those foreign-funded enterprises will buy foreign brand air conditioners, there are five or six thousand units of sales a year.

It is the completely independent patents of Gemei Air Conditioning Factory that have created a near-monopoly position in the domestic market, and foreign brands are completely out of breath.

On the other hand, other electrical appliances are different, the domestic market is a scuffle, such as the refrigerator market, a foreign company named Liebherr sold to the domestic eight sets of production lines, the price of each set of production lines is more than 300,000 US dollars, these eight companies take the same production line to manufacture eight brands, what "Qingdao Liebherr", "Nanjing Liebherr", "Capital Liebherr" Wait, there is no difference in the performance of refrigerators in these eight companies, but the market is those, buy more of this brand and buy less of that brand, so these eight companies began to make a fuss about the price, you sell one thousand five, I will sell one thousand two, you sell one thousand two, I will sell one thousand one, it is completely a fuss on the price, in order to reduce the price of all kinds of ways, such as reducing costs in raw materials, or reducing wages in labor.

Fighting a price war is a vicious circle, and these companies did the same in Liu Lang's previous life, and many people felt that this way was normal at that time.

The result of the price war is to knock out those companies that can't stand it out of the market, and in the end only one or two companies remain, and they become the final winners.

It seems that the big waves are sweeping the sand, but in fact they are going in the wrong direction, and the right way is the road taken by the "Gemei Air Conditioning Factory", developing their own products and defeating their opponents by relying on hard power.

In the previous life, there was no Gemei air conditioner, so many entrepreneurs feel that the price war is a good way to occupy the market, but in this life, Gemei air conditioning factory was born, giving many entrepreneurs a lot of inspiration, after all, the enterprise is strong after all, science and technology-based, so some far-sighted entrepreneurs in the price war at the same time, but also began to secretly develop their own technology, although they invested very little money, but at least there is action, which is a good sign.