"Where is the trip to the Central Plains, Zhengzhou Yaxia!"

This is an advertising slogan that cannot be forgotten by people of the same age as Liu Lang in his previous life.

"Yan Dance, Yan Dance, a song comes with a piece of love!"

"When you see an oasis on the horizon, you will think of the Qiluowa in the East!"

"Nescafe, it tastes great!"

"There must be a road before the car reaches the mountain, and there must be a windmill when there is a road!"

"Goldlion, the world of men!"

These are all advertising words, but every sentence is deeply engraved in Liu Lang's memory, not to mention him, who of the same generation as him has not heard these advertising words? For his generation, these advertising words are really as unforgettable as the Journey to the West TV series.

It's not because of how classic the rhetoric is, but because in those days when there were only three or four TV channels, you couldn't have more options, and you bombarded them several times a day, or even dozens of times, and even a fool would memorize them.

Similarly, the advertising slogan "Where to go to the Central Plains, Zhengzhou Yaxia" has also been firmly remembered by countless people across the country, even if many people don't know what this Yasia is, they will also hear this advertising slogan.

In fact, it is a shopping mall, and a shopping mall has influenced a generation, which shows how much influence the Asian shopping mall has on the times.

In his previous life, Liu Lang had seen a lot of information about this shopping mall, Yasia was formerly the Central Plains Real Estate Company under the Central South Provincial Township Enterprise Bureau with real estate development as its main business, and cooperated with the leasing company affiliated to the Central South Provincial Construction Bank to jointly invest and invest 10,000 yuan to build a department store, and prepare to rent out the shopping mall shops to make profits after completion.

The shopping mall is located in the downtown area of Zhengzhou, "Sanqi Square", which should have achieved good returns, but after the completion of the lack of business opportunities and no one cared for a long time, the two companies were facing the financial pressure caused by the large amount of money spent in the early stage of the project.

At that time, the general manager of Zhongyuan Real Estate Company was desperate to run his own shopping mall, and he hired Wang Xiaozhou, then the deputy manager of the home appliance shopping mall under the Zhengzhou Trust Company, to serve as the general manager of the shopping mall, and this Wang Xiaozhou also became the first professional manager in New China.

In July 19**, Zhengzhou Yaxia Shopping Mall, with a business area of more than 10,000 square meters, was officially opened.

At that time, China's business circles were still in the era of transformation from a planned economy to a market economy, in which the planned economy was still in a dominant position, and the manifestation was that state-run commerce dominated the world.

The people's impression of shopping malls is still cold counters and high-flying salesmen, and most consumers still have to hold cloth tickets, food tickets, cooking oil tickets, and bicycle tickets.

Asia's decision broke the story. The opening day was later considered a milestone in the reform of China's department store retail industry.

The new mall breaks away from the traditional state-run shopping mall's dull atmosphere and the cold face of the salesperson, and turns to a new look for consumers.

In terms of service, the salespeople of Asia Mall have received early training, they are uniformly dressed, have good faces, speak well, all speak Mandarin, bow first when they see customers, and then say hello, never say no.

The management of the salesperson also has a strict "three-tone service", greeting customers, introducing customers, and saying goodbye when customers leave.

At the end of the business, all the staff and salespeople of the mall must stop all the work at hand and immediately watch the customers leave.

In addition, the mall is equipped with welcome ladies, public relations ladies and singing and dancing performances, and a piano stage is placed in the center of the hall, and musicians perform every half hour.

In order to attract customers and create a unique commercial brand, the most beautiful young girl in Zhengzhou at that time would go through three months of harsh military training to create a guard of honor similar to the ** national flag class, raising the national flag and playing the national anthem at the entrance of the mall every morning, and performing in a queue for onlookers, which once became the most famous viewing spot in Zhengzhou.

In addition to being able to shop as you like, Asia Mall has also launched: out-of-stock registration service, after-sales delivery service, shopping knowledge lectures and children's playground services to optimize the shopping experience for customers.

In terms of marketing, the shopping mall invested hundreds of thousands of yuan in advertising and marketing, which was equivalent to the total advertising cost of all Zhengzhou shopping malls in a year at that time.

These arrangements seem to be commonplace nowadays, and in today's experiential economy, major shopping malls are more humane and meticulous services than these moves. But at the time, these reforms were groundbreaking and unprecedented.

On the opening day of the mall, Zhengzhou City was empty of thousands of people, and the adult wall was arranged to release people in batches, and it was forced to close the door early at 6 p.m., because more than ninety percent of the goods on the counter were snapped up.

Under this mode of operation, Asia Mall achieved sales of 90 million yuan in only seven months after its opening, and reached 180 million yuan in the whole 90 years, realizing profits and taxes of 13 million, and entered the ranks of 50 large department stores in the country in one year.

In 90 years, Asia Mall was still a local shopping mall, and in 91 years, Asia Mall was well known to the Chinese people in a very short period of time, which originated from the famous "Central Plains Business War" that began in 90 years.

The great success of the Asian shopping mall has caused "dissatisfaction" among other state-owned shopping malls in Zhengzhou.

Around 90 years ago, Zhengzhou City's large state-owned shopping mall giants Hualian Commercial Building, Zhengzhou Department Store, and Zhengzhou Department Store, together with the Commercial Building, the Mall Building, and the Bauhinia Mountain Department Store, jointly established the "Zhengzhou Large State-owned Commercial Retail General Managers Association." In the exchange of letters, they did not criticize Yasia by name, and warned all member units and suppliers not to have business dealings with "such units", and the five major shopping malls will hold regular price coordination meetings.

At the same time, several major shopping malls sent personnel to each other to secretly copy the bottom price of goods, dig talents from each other, and bid for promotions.

In February 91, the national television station filmed six episodes of the TV feature film "Business War" with Asia as the main line, and as soon as the program was broadcast, Zhengzhou Yaxia attracted national attention, and within two months after the broadcast of "Business War", more than 180 enterprises from all over the country organized groups to visit and learn from the shopping malls in Asia.

On the other hand, in order to avoid the joint "blockade" of state-owned giants and solve the problem of supply of goods, Yasia began to purchase goods from state-owned shopping malls in counties around Zhengzhou, such as Xuchang and Luoyang. This move, on the contrary, has accumulated the folk "praise" of "one enemy five" and "daring to be the first in the world", and has been widely imitated for a time.

After the vigorous publicity of the national television station, Asia Mall took advantage of the situation and directly made the advertisement to the national TV station, and every day in the second half of last year, you could hear the "brainwashing" advertising slogan on the national TV station: Where to go to the Central Plains?

Asia Mall has been a great success, and its business mode has also made people in the former retail industry in China wake up from a dream, and it turns out that this kind of "being a grandson" service mode can make people flock to it, as long as they can make money, let alone being a grandson, it doesn't matter if they are cows and horses.

As a result, shopping malls across the country began a reform, and they all followed the business philosophy of Asia, which is the service concept of the customer as God in later generations.