130. Golden pips

Hearing Mr. Ma's answer, Nie Wei's face was still calm, because everything was in his expectation.

Although iFLYTEK is currently the largest communication software company in China, the company's current ability to attract money is not strong, and the main income is concentrated in the communication software CQ.

You must know that CQ in this era does not have so many charging items, the only profit point is QQ members, although there is a huge user base, but to be honest, relying on QQ members every month of membership fees, the company's liquidity is indeed not abundant.

In a word, the biggest weakness of iFLYTEK in this era is the lack of more channels to attract money.

But that's exactly what Nie Wei does best.

If the senior talents of an enterprise are divided into operational and creative, then Mr. Ma is undoubtedly the top talent of operation, and in comparison, Nie Wei, who has the advantage of being reborn, is the strongest creative talent in this era.

In the next fifteen years, the charging point of the online market Nie Wei can be said to be clear, take the current fire "Legend" as an example, the current online game market is afraid that most people are still obsessed with "Legend" such a point card charge, but Nie Wei, who has future memories, is very clear that the future trend of online games is not the fastest online game in the point card mode at all, but the zero threshold 'free online game' that no one can think of today.

Props mall, membership level system, various gift packages, etc., these so-called free online games of the built-in charging items will squeeze the game with a point card fee to no survival market, if it is not for the sudden emergence of World of Warcraft in the future, I am afraid that it will be difficult to see such a thing as a point card in the domestic market.

Of course, although Nie Wei knows a lot, he also keeps an eye on it, and only takes out forward-looking things at one time, not to guard against Mr. Ma, but against other opponents, after all, Huaxia's enterprises can't do anything else, but the ability to copy other people's models is the strongest, which can be seen from the variety show ten years later.

In the face of Mr. Ma, the big man in the IT industry, Nie Wei was neither humble nor arrogant, and talked eloquently, analyzing the pros and cons of his future development and charging model of online games little by little.

"According to you, the trend of zero-threshold free online games in the future?"

"That's right, the removal of point card charges does not mean that the income is less, just like iFLYTEK's CQ member, CQ's registration is free, and the use is also free, but if you want more functions, you have to open a membership, we actually just change the point card charge from mandatory to optional. ”

"But what if the players don't buy it?"

"How could you not buy it. Hearing this, Nie Wei couldn't help but smile: "When you play the same game with others, the other party can be a cut higher than you because they spend dozens of dollars more every month, watching others put on new weapons and equipment one step earlier, and you can only catch up tiredly, at that time, the inequality caused by members will naturally promote players to spend desperately." ”

Nie Wei's sentence is to use the player's comparison psychology to promote consumption, which is also some of the most common means in later generations, those light effect fashions, out-of-print titles, etc.

"In addition, we can also give paying players some benefits and no fees, such as the name of the member player in the game is different from the color of the ordinary player, or to what level of consumption, we will give him a gift or title that does not affect the balance of the game but uniquely represents the identity, etc., as long as there is a user base, there is a game atmosphere, then there will be many means to promote player consumption. ”

"But like you said, if members are faster than ordinary users because of leveling, wouldn't the gap between the two get bigger and bigger, and in the end, ordinary users will still run away when they can't catch up. After listening to Nie Wei's explanation, Mr. Ma immediately grasped the key point and raised questions.

Hearing this, Nie Wei couldn't help but praise this big guy in his heart, and sure enough, he saw the key point at once, but this problem is not a problem at all in Nie Wei's opinion, because there are already smart industry players who have solved this problem in the future.

"Grade lock?stage open level?" Hearing the answer given by Nie Wei, Mr. Ma quickly fell into deep thought, and after a while, his eyes suddenly lit up, and then he slapped his thigh fiercely and shouted, "Okay!"

This applause came completely from Mr. Ma's heart, he never imagined that the problem he raised would be solved by Nie Wei in such a unique way, he was really a young man who could not be underestimated at all.

When he said this, Mr. Ma was completely impressed by the idea proposed by Nie Wei, and the Nie Wei in front of him has become a rare talent in his eyes, although Nie Wei has not talked about what game to make so far, but Mr. Ma believes that as long as Nie Wei implants these views into an online game, as long as this online game is not outrageous, it can bring huge benefits to the company.

But then again, the biggest problem for iFLYTEK now is that there is no money, thinking of this, Mr. Ma's brows furrowed again, and he was really a little uncertain about the money he needed to set up a new department.

Looking at Mr. Ma, who had a sad face, Nie Wei smiled and took out a CQ development plan that had been prepared a long time ago.

"QQ show?" took Nie Wei's plan, Mr. Ma looked at it seriously, the number of words in the plan is not much, only more than 1,000 words, but the content makes his heart beat faster, if the expected income in the plan can reach half, the current plight of QQ funds can be alleviated a lot.

"Food, clothing, housing and transportation, clothes can be ranked in front of the food, you can see the requirements of the Chinese people for dressing, and the QQ show is the inspiration that I fancy this point......" Nie Wei analyzed the gold absorption of the QQ show to Mr. Ma one by one, and the views that have been tested by the market in later generations are very convincing, at least after Nie Wei finished speaking, Mr. Ma's eyes were full of excitement.

"In fact, the QQ show is also a test of the built-in mall of the free online game I said, if the QQ show can be successful, then there will be no lack of market for the fashion in our free online games, Mr. Ma, are you right?" Nie Wei finally asked with a smile.

"Hahaha, that's right. Hearing this, Mr. Ma also laughed.

A meal lasted for two hours, but it made Mr. Ma, who had not dared to step into the online game market for a long time, strengthen his belief, and this time iFLYTEK will finally test the waters of this market full of gold.

And when they parted, Mr. Ma's eyes when he looked at Nie Wei were also full of appreciation.

Before the meal, Mr. Ma was still a person who was at a loss about the unfamiliar market of online games and couldn't find a way out, but after a meal, he already had a clear direction in his heart.

Nie Wei unexpectedly got the position of product creative director, and Nie Wei was very satisfied with this position, and Mr. Ma was also very satisfied.

The creative director is rarely involved in the company's operations, which means that Nie Wei does not want to meddle in the company's operations, and Nie Wei's sensitivity to attracting money in online games also makes Mr. Ma very optimistic, and the position of creative director is like being set up specifically for him.

In the evening of the same day, Mr. Ma took a plane back to the company's headquarters, and the next day, the game department of iFLYTEK was announced, which caused a lot of sensation in this circle.

For Mr. Ma's iFLYTEK Group to enter the online game industry, some people welcome, some people are vigilant, and some people disdain, but no matter what, this company has finally changed history, and at the instigation of Nie Wei, it has taken this step in advance, and it remains to be seen what the future holds. For mobile phone users, please visit wènhttp://mnet

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