206【Golden Bull Club】
At this time, although Wuliangye has not yet reached its peak, it is already the leader of the liquor industry in terms of business.
Last year, the Song family's immortal liquor barely exceeded the 1 billion yuan mark with the help of CCTV standard Wang Shenwei. And what about Wuliangye? People didn't get the bid king, there was only one advertisement in CCTV's eight o'clock file, and the annual sales had exceeded 2 billion yuan, which was more than twice that of Xianjiu!
The most awesome thing is that since the end of the 80s, Wuliangye has won gold medals every year and swept various exhibitions at home and abroad.
In the past 1995, Wuliangye won the gold medal of the Panama International Trade Fair and the gold medal of the New York International Food Trade Fair, and was named the "King of China's Liquor Industry" by the Gangcheng International Statistics Conference.
These are real international awards, not the kind of pheasant awards that Dr. Ma made.
The reason is that Wuliangye's technology is awesome, and it can crush immortal liquor in terms of quality.
There are also 16 old cellars of the Ming Dynasty!
It is very meaningful that due to the historical problems left by the public-private partnership, the house above the 16 wine cellars belongs to private individuals, but the property rights of the wine cellars themselves are unknown. As early as more than 10 years ago, the Yin family wanted to sell the wine cellar at a high price of 80,000 yuan, and the reply of the winery leader was: "Isn't there only a dozen earth pits? 80,000 yuan can dig 100 such soil pits!" So the factory director spent 80,000 yuan to dig 100 soil pits (wine cellars) and build the No. 502 workshop of Wuliangye.
After a few more years, the Yin family lowered the price to 50,000 yuan, and Wuliangye couldn't look down on it at all, saying that they wouldn't buy it no matter how expensive it was.
Langjiu and Luzhou Laojiao next door fell in love with it, and ran to grab it with red eyes, so Wuliangye panicked and signed a lease under the coordination of the local government. The annual rent was more than 200,000 yuan, and the lease was renewed four times until 2009, and then Wuliangye did not renew, saying that the company had already bought the house above the wine cellar, and the wine cellar naturally belonged to the company.
The immortal liquor of the Song family also has 8 old cellars, which were won during the annexation of state-owned distilleries. But it was only the old cellar of the late Qing Dynasty, and it couldn't be compared with the Ming Dynasty, and it was thrown out several streets in terms of years.
The liquor industry in Xikang Province is too awesome, and only those who are present today include Wuliangye, Luzhou Laojiao, Jiannanchun, Langjiu and Wenjun Liquor. There are also Jiangjin Lao Baigan, Quanxing Daqu, Mianzhu Daqu, etc., and the competition level is simply hellish difficulty.
Back then, Song Shumin was able to sell Jiafeng wine all over the province, and even to the surrounding provinces, all of which were fought with a knife and a gun.
At the same time, one can imagine how prosperous the Chinese liquor market was in the early 90s, which could accommodate the survival and development of so many liquor companies at the same time - there was no red wine and beer to grab the market, drinks were not popular at banquets, and men, women and children liked to drink baijiu.
Seeing so many peers, Song Qizhi immediately went over to exchange greetings.
In fact, there is nothing to communicate, those liquor companies are basically state-owned enterprises, and the boss has to be changed every few years, and few have been in office for more than ten years.
In addition to the development of liquor, another advantageous industry in Xikang Province is feed!
The three major feed groups in the province are all surnamed Liu. Now the Hope Group is divided into four, three of which remain in Xikang, so it has become six feed groups, six feed kings surnamed Liu.
In this selection of outstanding entrepreneurs, the number of people who make liquor and feed accounts for more than half.
It is a pity that there are too few private entrepreneurs and too many state-owned enterprises.
Song Weiyang had nothing to talk about with the CEOs of state-owned enterprises, and after shaking hands with each other, he went directly to Hope San Liu and Mu to chat.
The four Liu brothers are the eldest Liu Yongyan, the second Liu Yonghang, the third Liu Yongmei, and the fourth Liu Yonghao.
The second and fourth children have the strongest ability, one mountain is difficult to accommodate two tigers, and the second child goes directly to Shenghai for development after splitting up.
Although these four brothers are full of contradictions, they are very simple when they separate. Leave a share of the property to his sister, and the remaining four brothers will share it equally, regardless of merit and ability, and each of them will get 25% of the belongings. In addition, they also divided the national market into four parts, and each other was not allowed to enter each other's territory to do business, and they could unite with the outside world at critical moments.
The eldest and third are more introverted, and the fourth Liu Yonghao is the most active, he personally poured tea for Song Weiyang and said: "Boss Song, I have admired you for a long time, and I have long wanted to see you." ”
"With each other, Hope Group's investment in Mingsheng Bank this time is really a good move, which I admire very much. Song Weiyang said with a smile.
"Smack!
Mu took out a mahjong game, turned his head and smiled: "Mingsheng Bank is really good, if it weren't for my too many projects and the capital turnover couldn't be opened, I would like to buy a share." ”
Liu Yonghao pursed his lips and did not debunk it in person, but said: "Boss Mu is a person who does big business, and we belong to small fights." ”
"It's all business, no matter how big or small," Mu said, "I have raised 3 billion yuan for geothermal power generation projects." Brother Song, do you want to invest too?"
"No, the bank is difficult to borrow, and I don't have enough funds. Song Weiyang immediately refused, as for what raised 3 billion, just listen to it as a joke.
Song Qizhi chatted happily with the CEOs of state-owned liquor companies, and Song Weiyang also chatted energetically with Liu Yonghao and Mu Zhong. But it's just a general talk, there are too many people, it's not good to talk about those more hardcore content.
Towards the end of the evening, everyone went to the restaurant for dinner.
The bosses sat at two large tables, and the attendants sat at three tables.
When the liquor was served, it was actually Moutai, which immediately aroused the dissatisfaction of the liquor industry CEOs. There are a bunch of famous liquor bosses here, and they actually let them drink liquor from other provinces, isn't this a pure slap in the face?
But the hotel is also embarrassed, it's not right to serve any wine, please this and offend that, just put Moutai on the table.
Drinks are also available, Tianfu Cola.
Song Weiyang smiled and said angrily: "Take it and throw it away, I don't drink expired drinks, I will change it to a very coke." ”
The waiter explained with a stiff smile: "Boss Song, these Tianfu Cokes are produced this year and have not expired." Moreover, the Golden Bull Hotel has always used Tianfu Coke to entertain guests, and I can't be the master. ”
"The puree of Tianfu Cola was discontinued more than half a year ago, and I don't know yet? Even if these bottles of Coke were made yesterday, their puree was also half a year ago," Song Weiyang said.
Historically, the puree of Tianfu Cola was produced until 1996, but the production was very small, while Tianfu Cola was sold for several years, and the ghost knows how many years those cokes were cellared.
Song Weiyang was unrelenting, and was determined to take this opportunity to promote Very Coke, and in the end the waiter could only find the person in charge of the hotel.
The CEOs of the wine companies were not happy, and no one drank Moutai when it was poured out, so the hotel could only urgently send people to buy large bottles of very Coke.
"Come on, come on, bosses, I will replace wine with Coke, I wish you all a smooth career and a wide range of financial resources!" Song Weiyang raised his glass and smiled.
"!" the bosses laughed as they drank Coke.
Song Weiyang pulled the person in charge of the hotel again: "Manager Qiu, it's not that I want to find faults, I really have to think about the health of the CEOs." I respect you for this cup of Coke and make amends to you!"
"Where, where, Boss Song is polite. Manager Qiu replied with a smile, he is also a member of the system, and he just stayed to make contacts.
Song Weiyang sat down and said, "Manager Qiu, why does the Golden Bull Hotel only provide Tianfu Cola?"
Manager Qiu said: "There is also Jianlibao, and there are only these two kinds of drinks. It's all been specially inspected by the government, and the quality is definitely fine, and we're afraid of accidents. ”
"How about providing very Coke in the future?" Song Weiyang smiled and tentatively, "Tianfu Coke is dead, and the original pulp has long been discontinued, so why hold on to it." ”
Manager Qiu pointed to the ceiling and said: "The leader requires Tianfu Cola to be the pride of the province, and Coca-Cola and Pepsi are not allowed to be sold in the Jinniu Hotel." ”
"Unfortunately, pride is a thing of the past. Song Weiyang said.
The next step is to attack the leaders of the province and spread out the very coke on specific occasions.
After eating and drinking, they went back to their rooms to rest, and Song Weiyang knocked on Liu Yonghao's door.
"Boss Song, please come in!" Liu Yonghao said with a smile.
"Excuse me Boss Liu," Song Weiyang said, "I won't go around the bend, I'll go straight to the point, what do you think of Taishan?"
Liu Yonghao sighed: "If it weren't for the stake in Minsheng Bank, I didn't know that a private organization could have such great ability." The influence of Taishan Club is very large, and the two companies compete for shares, obviously one of them is not qualified enough, just because it is a member of Taishan Club, it can easily squeeze the opponent out. ”
"There are three forms of such organizations in China, one is clubs, such as the Chang'an Club, which is dominated by Hong Kong businessmen and foreigners, the second is the Chamber of Commerce, such as the Zhejiang Chamber of Commerce, which is linked by the countryside, and the third is the club, such as the Taishan Club, which is divided by industry (technology companies and real estate companies)." We don't have a chamber of commerce in Xikang Province, and there is no need to set up a chamber of commerce, but I think we should set up an organization in imitation of the Taishan Association. ”
"Oh, what is Boss Song's plan?" Liu Yonghao was quite interested.
"Let's form a meeting, it's called the Golden Bull Club," Song Weiyang said: "One is named after the Golden Bull Hotel, and the other is to please a good fortune, and the Golden Bull has financial luck." ”
Liu Yonghao said: "Talk about the content. ”
Song Weiyang said: "First, pure state-owned enterprises cannot join, at least like Lenovo with employee shareholding; second, there is no distinction based on geography; third, members are mainly industrial. We usually communicate with each other, negotiate and resolve disputes in case of disputes, and hold together with the outside world at critical times. For example, if there is economic turmoil one day, the shareholders of Minsheng Bank will withdraw in large numbers. Then Xifeng also asks Hope Group to pull a hand, and wait for Xifeng Group to successfully invest in the shares, and ensure that it stands on the side of Hope Group. ”
"Boss Song thinks very far. Liu Yonghao smiled tacitly.
Liu Yonghao is a person with great ambition and strength, he ranks 13th among the shareholders of Minsheng Bank, but he can be recommended as vice chairman by the Federation of Industry and Commerce and the United Front Work Department. Later, when Minsheng Bank was preparing to go public, he was able to accurately increase his holdings to 9.9997%, stepping on the red line of 10% to become the largest shareholder.
It's brutal enough to think about!
And the unanimous evaluation of him by the political and business circles is: duty.
Song Weiyang said: "As long as Xifeng can enter Minsheng Bank, he will always belong to the hope department in the future." ”
Liu Yonghao said: "I agree to the formation of the 'Golden Bull Club', but I can't let Mu Zhong join, this person will have problems sooner or later, don't ruin our reputation." ”
"Haha, the hero sees the same thing, Lao Muzi let him pull aside and cool off. Song Weiyang said with a smile.
(There's only one shift today, don't wait.) )