The heads of departments before the soft alliance are now naturally promoted to the general department heads, although they do not specifically intervene in the affairs of the new business department, but structurally, the new department is temporarily under their control.

The heads of various departments summarized and reported the company's operation status, expenses, etc. at the regular meeting last week, and then they all looked at Liu Xiao to see what arrangements he had for the next work.

Liu Xiao looked around at everyone with a smile, "I have a new idea......

Without waiting for Liu Xiao to continue, everyone laughed knowingly, they were all used to Liu Xiao's opening remarks, and they were still betting before the meeting, and now they were guessed.

Liu Xiao was a little inexplicably laughed, and after thinking about it, he didn't make any jokes just now, what are everyone laughing at, "What are you laughing at?", Liu Xiao asked everyone, "What did I say wrong?"

"No ......" Liu Xiao asked, and the head of the business department was about to laugh, "Hurry up and tell me your new idea, everyone is waiting to hear it!", after speaking, he strained his face and smiled, and several other people were almost like this.

Liu Xiao was a little confused, puzzled, and continued: "Regarding the development of the security business, we have discussed it before, and there is no need to say anything about this, after all, this is where our foundation lies, but there has been no clear plan for how the new department will develop in the future. This trip to Thunder City gave me some new ideas about this. ”

"First, I want to allocate about $300 million to acquire and support a number of domestic or foreign projects with development potential. In this regard, our cooperation with Yicheng Software is a very successful example, some companies, they have people, also have good projects, but lack of funds, and what we are most worried about now is that we have too much liquidity deposited in our hands. ”

Everyone nodded, SoftAlliance did make a lot of profits from investing in Yicheng software, not only in terms of capital returns, but also in terms of market share and influence, and discovering a potential project is simpler and less risky than engaging in new projects by yourself, and everyone thinks this is a good idea.

"If you don't have any objections, then leave this matter to Shang Yue to do!" Liu Xiao looked at Shang Yue, "What projects we want to invest in, it's up to you to determine and screen, the way of cooperation, you can refer to the cooperation model with Yicheng Software, or take other models, we must always be ahead of the market, to find and cultivate those projects with trends." ”

Shang Yue nodded, "I understand what you mean, I'll start doing this when I turn around!"

Liu Xiao continued, "Second, our newly joined department can also adopt this method. There are many geniuses in these departments, and they must all be ambitious in their hearts, and it is estimated that many people who enter the soft league to work for a living, and I think these people's talents should be completely released. In addition to the multi-echelon defense system, I don't think there is a need to issue other projects to these new departments for the time being, and it is up to them to decide what projects they want to do, and the company is responsible for approval and financial support. If any of them have a trending project like a strategic product, they can talk to me directly, and any way of working together can be discussed. Companies can set up a fund for employees to start their own businesses and back them up. ”

After all, if you want to acquire and support other enterprises, the initiative is in your hands, and you only need to consider the balance between risks and returns, but if you engage in this liberal form of policy in your own enterprise, I am afraid that it will have some impact on the development of the company.......

This time, Shang Yue nodded, "I agree with this plan, 'It is better to teach them to fish, it is better to teach them to fish', what a genius needs is not a stable job, but an opportunity." I know that many people will be worried, but I don't think it's necessary, after all, the funds are in our hands, and the specific cooperation method is still up to us in the end. Besides, people have a conscience, we help them realize their dreams and ambitions, and they know what to do!"

"Then this matter will be handed over to the personnel department to be responsible, and first come up with a specific implementation plan!" Liu Xiao sent this matter to the personnel department, and then continued: "Third, it is about the development of the soft alliance, this time I want to talk about not a specific business, but a relatively vague concept. Liu Xiao looked at everyone, "I think it is necessary for us to reposition the soft alliance!"

Everyone was puzzled, and they didn't quite understand what Liu Xiao meant by this repositioning.

"The current soft alliance is very different from before, we have joined a lot of new businesses and departments, most of which have nothing to do with the security business, so I still stick to the previous set of positioning, it seems a little lagging behind. Liu Xiao looked at everyone, "Before our strategic promotion, everyone has seen it, there are many difficulties, step by step, we will launch more products in the future, I think everyone is not willing to repeat this process over and over again!"

Everyone was speechless, of course, no one wanted to suffer like that kind of torment again, and the taste of a string tightening in their minds all day was uncomfortable.

"I'm not an expert in marketing, but I've seen a lot of cases lately, and I've found some interesting things in them. For example, if LV wants to launch a new bag, how many people will boycott it? Mercedes-Benz wants to launch a new car series, how many people will boycott it? KFC will launch a new flavor of food, how many people will boycott?"

Everyone looked at Liu Xiao and didn't know what Liu Xiao meant by asking this.

"I think not only will not many people oppose it, on the contrary, loyal fans of LV, Mercedes-Benz, and KFC will be happy, have you ever wondered why?" Liu Xiao asked again.

Now everyone is a little reminiscing, and they are all thinking about Liu Xiao's problem.

"This is the power of the brand, a brand culture!" Liu Xiao directly said his answer, "Enterprises have national boundaries, but brands have no national boundaries, and it is the cultural connotation condensed in the brand that breaks the restrictions of race and national borders." Argentina has a footballer, Batistuta, this is a world-class star, because of the needs of the team, he played for 10 years in a team that needs to be relegated every year, and his loyalty and perseverance to the team has infected many people. For example, Batistuta is the brand of this team, and this loyalty in Batti is the culture that is condensed in the brand, which is a human thing, and anyone who has and appreciates the character of loyalty will become a Batti fan, and will not boycott him because he is Argentine!"

Everyone understood, thought about it carefully, and felt that what Liu Xiao said was very reasonable.

"The brand power of SoftAlliance before comes from the fact that we are a banner of Chinese hackers, this banner cannot fall, and we must continue to carry it in the future!" Liu Xiao paused, "But now that SoftAlliance has new content, our brand culture must also have new content to be added." ”

"Makes sense!" the head of the business department pinched his chin, "why didn't I think of it!"

"The signboard of Chinese hackers is only suitable for the former soft alliance, which is our current security business department, and our previous slogan is to occupy the domestic market for us. Establishing a corporate image has played a certain role, but to a certain extent, it has increased the difficulty for us to enter the international market. Now SoftAlliance is a big platform, which should have a more atmospheric cultural connotation, and it is a brand culture that can transcend the restrictions of race and national borders. Liu Xiao looked at everyone, "I think that in the future, our positioning of the soft alliance should not be a specific product or project, but a brand, and the soft alliance exports to the public is a reliable, safest, most efficient and most humanized brand image, rather than a product." Only when the public recognizes your image, will accept your brand, and when we establish this brand, then all the products we have launched are naturally reliable, the safest, most efficient, and most humane. ”

"I see what you mean!" said the business executive, "that is to say, in the future, SoftAlliance will only have to export a brand culture and build SoftAlliance into a platform, and the specific products will be output by the following departments, and then put on this platform and promote it with the label of SoftAlliance, right?"

"Yes!" Liu Xiao nodded, "In the future, we will completely separate the two concepts, business and service, all departments and enterprises under the softalliance are only responsible for R&D and production of products, which is business, and softalliance only does one thing, that is, to establish a promotion platform, pave the way for all products, this is service, let softalliance serve all its products." ”

"That's good!" the business director was the first to agree, "I suggest that the company reorganize the structure according to this idea, and then perform its own duties, we will have a lot of products to do in the future, it is not for each product to set up a business department, we must separate business and service!"

As soon as the others thought about it, they all nodded, and they didn't think there was anything wrong with the small fights before, but now Liu Xiao mentioned it, and everyone also felt that there must be such a system, otherwise the company would not know how bloated it would be in the future, and only by establishing a brand with a high degree of recognition could the competitiveness of the soft alliance be enhanced, and the dilemma that several interest groups could be wiped out by the joint blockade at will, so that the history of the previous promotion of strategic products would not be repeated.

"If you have no objection, then this matter is decided, the personnel department comes up with a reorganization plan, in the future, everyone will perform their duties, engaged in technology is only responsible for product research and development, engaged in operation is only responsible for brand and marketing. After Liu Xiao finished speaking, he looked at the director of the business department, "It is estimated that this matter will finally fall on our existing business department, you come up with a brand promotion plan, make a good budget, and we will strive to establish the soft alliance as a Mercedes-Benz in the IT industry within 5 to 10 years." ”

"Okay, don't worry, I'm just going to do it!" The head of the business department smiled, "Mr. Liu, you take too good care of me, and you always hand over the fat difference that costs money to me." ”

"This errand is not easy to do, now the company spends you a dollar, but in the future, you will have to spit back ten yuan!" Liu Xiao smiled, "How about it?"

"Don't worry!" the business supervisor patted his chest, "When my plan is made, you will know that it will not work!"

"That's it, adjourn the meeting!" Liu Xiao waved his hand and announced the adjournment.

After receiving a call from the head of the Intelligence Department, Lieutenant General Ross of the Ministry of Defense rushed to the Intelligence Department as soon as possible, saying, "What is going on? What is the situation?" Lieutenant General Ross obviously could not accept the conclusion of the Intelligence Department.

At this time, it was already late at night, and the head of the intelligence department and Langdon were not sleeping, guarding the control hall, waiting for the news to be summarized from all sides.

Langdon briefly recounted the course of the matter, and finally said, "We are still investigating the matter further! But it's almost certain that we've been fooled!"

Rose frowned, "How did you judge Bobby McKinnon to be a fraudster!"

"Our ambassador to the UK came back with a message that the British side said that Gary McKinnon did not have a brother at all, and that the UK had not hired a security expert named Bobby McKinnon. The ambassador had just called, and the address provided by the equipment provider was now empty, and he was coordinating the British side to investigate the incident!" Langdon sighed and stopped talking.

Lieutenant General Ross was a little convinced that what Langdon said was not groundless, which was already obvious, but he couldn't figure it out, "We investigated this Bobby McKinnon before, why didn't there be any problems at the time?"

"We're looking into this!" Langdon frowned, "it could be for this reason, first, that the British side deliberately provided us with false information, and second, that the information was transferred during the transmission!"

At this time, a signal corpsman came over and said, "Report General Langdon, the latest news from the British side, they have found a person similar to Bobby McKinnon in the video footage of all the entrances and exits today, and hope we can make an accurate identification!"

"Where's the video?" Langdon looked at the signal soldier, "Take me there at once!"

Langdon followed the signal corps to a computer, at this time a video was repeatedly playing on the computer, it was a piece of the British airport surveillance video, the time showed that it was more than 1 o'clock this afternoon, Langdon looked at the video, immediately slapped the table, pointed to a figure in the video and said: "Tell the British side immediately, this is this person, I can be sure, let them help investigate the real information of this person!"

Although the video footage is a little blurry, Langdon still recognizes Bobby McKinnon at a glance, even if he turns to ashes. Lieutenant General Ross next to him also recognized that this was indeed Bobby McKinnon.

"Report!" the signal soldier walked over again, "Our intelligence officers have just discovered that a search for Bobby McKinnon on the Internet has yielded zero results, which is completely inconsistent with the results of our previous search! According to analysis, it is very likely that someone has manipulated the search engine!"

Langdon suddenly had a headache, things are getting bigger and bigger, this group of people is no longer just a Bobby McKinnon, they can even manipulate all search engines, "Start an investigation immediately, you must find out what is going on with the search engines!"

In fact, without Langdon's orders, those intelligence officers had already launched an investigation, but in a few minutes, the conclusion came out, someone had indeed manipulated the search engine!

During the period when Bobby appeared, no matter what search engine was used on the Internet in country F, as long as the name of Bobby McKinnon was searched, a large number of results would be found, and all of these results confirmed that Bobby McKinnon was a security expert with super strength and a nemesis of Chinese hackers, with a great record of success, but now, all this has disappeared. Before that, the Internet outside of country F could only search for one result related to Bobby McKinnon on the search engine, that is, Bobby McKinnon is a security expert who likes to use the letter V as a personal identification mark, and nothing else.

"This is a premeditated fraud!" Langdon's anger in his heart couldn't be suppressed, "They just saw that we were in a cyber crisis and urgently needed a fire captain, so they did what they liked and set up this hidden situation!", Langdon slammed his fist against the wall, "The government of a country has been teased to such an extent, what a shame!"

Lieutenant General Ross's face was also very unsightly at this time, of course he felt ashamed, because Bobby was the firefighting captain found by the Ministry of Defense, the plan was also approved by the Ministry of Defense, and the money was also paid by the Ministry of Defense, and now 2.1 billion US dollars were swept away, such a big mistake is impossible to explain to Congress!

"Report!" the signal soldier walked over, "According to the British side, according to the entry information, the man in the picture is not named Bobby McKinnon, he has entered the country under the name of Norris. But the British side also said that they did not find any information about Norris, and all electronic records about Norris were mysteriously deleted two hours ago!"