Over time, Sam's Country Today became the first foreign newspaper to be freely distributed in the Celestial Empire.

At this time, the Celestial Empire was the era of various evening newspapers and morning newspaper wars, and in order to win customers, the two sides fought together.

Haijin's Haijin Daily belongs to serious media, and most of the news it usually reports is high-level, and the distance between it and the ordinary people is relatively far away, but all kinds of enterprises and institutions are forced to subscribe every year, no matter what, the emperor's daughter is not worried about getting married.

The Haijin Evening News is relatively close to the general public, and the content of the report is basically focused on the short and trivial matters that the ordinary people care about. In order to collect mass news, the team of reporters to which he belongs publicly rewards the people who have news materials, and some monetary rewards.

Close to the people, everyone loves to watch, the circulation is rising, and the advertising fee is also soft.

They are all peers, and the gratifying changes of the evening newspaper have greatly improved the welfare of employees. As the saying goes, there is no harm if there is no comparison, and the happiness of peers is becoming more and more conspicuous, stimulating the sensitive nerves of the daily newspaper, and in the case of no way to change the purpose of the daily newspaper, they have launched a new newspaper in order to cope with the competition of the evening newspaper, imitating the style of the evening newspaper, close to the ordinary group, and the competition between the two sides is very happy.

When the two tigers competed and fought each other, they were just in time for "Today's Sam Country" to land in the Celestial Empire. Of course, Zhang Yi put the headquarters of the newspaper in Haijin City, which is very close to Shangjing City, and is the two cities with the highest economic proportion in the northern region of the Celestial Empire.

For this foreign newspaper, at first, they didn't look at it, there was no audience, no advertisers, and if they just sold the newspaper, they wouldn't have to run out for long.

On June 1, International Children's Day, the Celestial Empire's edition of Sam's Country Today was officially launched.

This day was later called the first day of the wolf into the flock by all the paper media industries of the Celestial Empire.

The streets are filled with mobile newspaper retail outlets and fixed newsstands, filled with a large number of Sam's Country Today posters.

Full-color printing, the picture is exquisite, the text is large and clear, people with slightly poor eyesight, do not need to hold a magnifying glass to read the newspaper, high-quality paper, do not worry at all, after reading the newspaper, you must wash your hands with soap, in order to clean up the ink on your hands. Completely different from the previous one, the newspaper is the cheap feeling of papyrus.

In an era when most domestic newspapers were four-page and eight-sided, this newspaper reached an astonishing sixteen pages and thirty-two sides.

In terms of content, there are no long-winded conference reports at all, most of them are reports on current affairs at home and abroad, and a lot of life content is added, and each issue of the newspaper feels like an encyclopedia.

Current affairs, news, sports, life, technology, stock quotes and other major sectors completely cover all aspects that ordinary people care about.

Moreover, for student readers, the newspaper has also launched English

Edition. What's even more terrifying is that as long as you take out your student ID and buy Chinese newspapers, English newspapers are completely free. In fact, on the surface, a student ID is required, but as long as you are a frequent visitor to the newspaper point, the boss generally does not care whether you are a student or not, as long as you need it, you can give away the English version for free.

In order to take care of the public's English level, Zhang Yi strictly requires the difficulty of reading English, keeping the vocabulary between 3000 and 5000, which can barely read. In other words, as long as you have graduated from junior high school, you will basically be able to read.

If you want a lower reading difficulty, or a higher reading difficulty, it is recommended that users buy tablets, whose software can test the user's vocabulary level and recommend the appropriate reading difficulty according to the user's level.

This killer app is still recommended by students and education departments in Sam's Country, which does not pay attention to foreign language proficiency.

In the Celestial Empire, which pays more attention to English education, this novel way of learning English has quickly become the first way to learn for many people.

Before studying English, I studied hard for more than ten years, insisted on memorizing words and example sentences every day, and a large number of grammatical changes, and when I graduated from college, when I wanted to use English to communicate with foreigners, I found that I couldn't understand what foreigners were saying at all, and I racked my brains to piece together sentences, but foreigners could not hear them, and it was safe to communicate.

At that time, I was really speechless and asked Qingtian if the English I had studied for more than ten years was fake? This is the so-called dumb English.

Being able to read the content of English newspapers gives you a sense of accomplishment, and the positive feedback of this sense of accomplishment is precisely the driving force behind language learning. If you have a tablet, you will be able to listen to the original English and practice listening and imitate pronunciation.

These are the most important aspects of language learning.

First of all, in terms of input, you can improve the amount of vocabulary input through reading, and on the other hand, you can practice listening through the phonetics of the tablet.

In terms of output, you can imitate the pronunciation according to the cat and the tiger, which is the output.

This method completely subverts the traditional way of learning English in the previous Celestial Empire. The ultimate goal of language learning is nothing more than communication, and through this way of learning, communication becomes a natural and natural thing.

As long as you have students in your family, whether they are elementary school students, middle school students, or college students, it has become a trend to learn English with Sam's Nation Today, and in the face of more and more successful cases, parents have no choice but to go with the flow. What's more, it can really improve students' English proficiency immediately.

Another point is that most of the newspapers introduce foreign customs, and there are not many ordinary people in China who can go abroad to see the world, but having such a newspaper can allow you to stay at home and have an unobstructed view of the world situation. You don't see, why newspapers like reference news are popular with many people is because it was domestic at that time.

The only newspaper that knows what is going on abroad.

According to the importance that the people of the Celestial Empire attach to education, improving the heavyweight content of English learning is the last straw that breaks the camel's back.

What's more, compared to the price of other newspapers for two to three yuan, "Sam's Country Today" only sells for one yuan, which is too cheap, okay? Compared to the cost of printing, it's a free giveaway.

In fact, when Zhang Yi started, he really wanted to deliver the newspaper for nothing, but his subordinates persuaded him.

"Boss, in the domestic paper media industry, you are an outsider, if you are too high-profile, you will be targeted, or quietly layout, little by little to eat the market. ”

Sometimes, Zhang Yi acted arbitrarily, but this time, he followed the advice of his subordinates and set a super cheap price, just to expand the circulation and quickly open up the situation.

As for being nicknamed by others as a wronged boss and losing money to make money, he doesn't care.

Whoever is a fool will find out in a few years. It doesn't make any sense to refute them now!

You can't be bitten by dogs, you have to bite back!

Cheap, beautifully printed, and rich in content, it satisfies the needs of people who are eager to learn about foreign countries, and is conducive to English learning.

Thanks to the boss's Shuntong logistics, the coverage of the newspaper has been greatly improved.

Unconsciously, with the rise in newspaper sales, the sales of tablet computers have surpassed the sales of Sam Country, and this small tablet is Zhang Yi's main source of profit.

The sale price of the tablet is not profitable compared to the cost, he is almost sold at the cost price. Relying on the increase in sales, he further increased the advertising price on the tablet.

After all, 10,000 people watching your ad can't be the same price as millions of people looking at your product.

It turns out that only Sam's people are looking at your ads, and now the people of the Celestial Empire are also watching your ads, and it would be hellish if the price could be the same.

Enterprise users also recognize this approach, relying on platforms such as tablets, they can continue to receive users' product preferences, and then according to their preferences, complete the need for accurate promotion of products.

What's more, with the increasing number of applications on tablets, there are more and more places that can be used for advertising.

To put it simply, users can use cheap prices to get the tablet at the same time, and sell their hobbies and other information to Zhang Yi, Zhang Yi then cleans the information with data, integrates it, and pushes it to his own enterprise customers, who use this information to design products that meet the needs of users and complete sales, which is a virtuous circle.

In such an ecological closed loop, everyone takes what they need, and everyone is happy.

As for whether there is a suspicion of violating user privacy, Zhang Yi can only say that he can't help, not to mention, at present, there is no legal provision on user privacy.

In the Internet industry in the previous life, collecting and processing user privacy has become a promising science

For the sake of business, what Zhang Yi did was nothing more than to make it available in advance.

In the cost accounting of traditional paper media industry giants, it is easy to calculate how many days such a foreign-origin newspaper can last by losing money and making money, but I did not expect that it will grow stronger and stronger until it grows into a giant in the paper media industry.

The price of newspaper advertising is not a secret at all, plus the price of cabbage for the newspaper, printing one and losing one, they really don't understand, the circulation is getting bigger and bigger, this newspaper is living more and more, what the hell do they live on.

Unlike Sam Guo, Zhang Yi strictly delineated a red line for the content of the newspaper's report, and absolutely did not publish sensitive issues in China. As for foreign ones, as long as they are proved to be facts, they can be published at will.

If you want to survive, you need to be flexible and adapt to the needs of the local market. I run my own newspaper, and while disseminating knowledge, the most important goal is to make money.

(End of chapter)

(Education 123 Literature Network)