Chapter 237: A multi-pronged approach
The first volume is just a classmate and a teenager, chapter 237, and it is multi-pronged
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After asking the question, Lin Qingya instantly regretted it, she felt that this level of things is the boss's own business, since the boss asked herself how to kick Baidu out, then it is good to answer the question directly, and it is very impolite to question the leader's decision in turn.
So, Lin Qingya hurriedly added: "Mr. Li, don't get me wrong, I'm just a little curious."
Li Mu waved his hand and said with a smile: "Senior sister, I have no problem with you calling me Mr. Li in the company, and I won't call you senior sister in the company, but out of the company, let's not be so angry, just call me by my name." ”
Lin Qingya nodded, and Li Mu comforted her again: "You can ask me that question, it proves that you are not only doing things for the company, but also thinking about the company, this is a good thing, don't worry about me being angry, I am not the kind of narrow-minded person, even if you think I am doing something wrong, you can say it directly in the company or in private, and it doesn't matter if you accuse me or scold me." ”
Lin Qingya said with a little embarrassment: "I know"
Li Mu smiled slightly and said, "I'll tell you why I want to kick Baidu out of the game." ”
Lin Qingya sat up straight and waited for Li Mu's next words.
Li Mu took a sip of tea, and said with a serious and stern expression: "First of all, Baidu for me, the help in the future will be smaller and smaller, his role is phased, after this stage we will not need it, just like baby milk powder, which is of great help to Makino Technology in infancy, but when we grow into children, we no longer need this kind of thing." ”
Lin Qingya pursed her lips and looked at Li Mu for a while, and said seriously: "I don't think you are telling the truth. ”
Li Mu asked rhetorically: "Why?"
Lin Qingya said: "The reason you just said is equivalent to crossing the river and demolishing the bridge, strictly speaking, it is very unethical to do business, but I don't think you are such a person." ”
Li Mu shrugged and smiled, kicking out his partner before driving is really not in line with his consistent standards of life for Li Mu, but he can't tell her that Baidu will be able to harvest 12 billion yuan in advertising fees from Putian private hospitals every year through guò keyword bidding rankings in the future. When the money is finally passed on to consumers, consumers have to pay even hundreds of times this amount, such a company without discipline is like the boss of the Sanlian Gang in the old boy who said that the underworld is like a night pot. In the future, many people will be disgusted with that commotion, including Li Mu himself.
So, Li Mu could only say: "Me and them, in essence, may be different from each other, I just want to move them out of Muye Technology." It may be immoral, but I am desperate to do it, and I must do it as much as possible, and if we show signs of taking off, they will not get out of the car. ”
Lin Qingya looked at Li Mu for a moment, and felt in her heart that Li Mu should have other hardships, she believed that Li Mu was not the kind of subjective and despicable person, so she nodded. said to Li Mu: "If you want Baidu to dilute its shares or even withdraw its capital, there are only two or three ways to do so." ”
Li Mu hurriedly said, "Let's talk about it." ”
Lin Qingya said: "The first is the capital increase, you are the major shareholder, and absolute control, if you require all shareholders to increase the capital proportionally, then the other shareholders must increase the capital with you, otherwise the shares will be automatically diluted, but you account for too many shares, not counting the employee options held on behalf of the company, our 10 shares were given to Baidu." 5 shares were given to Song Liang, and 5 are Zhao Kang, the owner of Douban, if you only do an ordinary capital increase, Baidu will not hesitate. After all, if the capital is increased by 10 million, they only need to follow the capital increase by 1 million, and you have to follow the capital increase of 8 million, so you have to consider your own cash situation, as well as Baidu's cash situation. If you don't do it, you may be busy in vain. ”
Li Mu nodded and said: "Baidu is still in the stage of burning money, their funds should not be too rich, but they will not be too stretched, it is estimated that millions are still very easy, if they want to stump them in the capital increase, it is unlikely." ”
Lin Qingya added: "In this case, if you want Baidu to divest your investment, you have to make them lose confidence in the company's future, give them a development plan that they can't accept, and make them unwilling to take risks with you." ”
Li Mu understands what Lin Qingya means, this method has a very high appearance rate in the field of the Internet, including physical operations, not only to scare small shareholders with self-defeating plans, but even some companies suspend the company's operations in order to force small shareholders to withdraw their shares, and directly lose 800 themselves, so that small shareholders have to withdraw their shares and leave, in order to avoid greater losses, but Lin Qingya may still underestimate Baidu's leadership now, after all, this is one of the three troikas of the Chinese Internet in the future, their leadership vision is long-term enough, if this method can scare them away, they will definitely not become Baidu in the future。
So, Li Mu smacked his lips and said: "If I give Baidu a development plan that looks like a self-defeating road, Baidu should not withdraw immediately, they have invested a total of five million, this money is nothing to them, they will definitely wait and see first, and I can't ruin the business at hand in order to squeeze out Baidu." ”
Lin Qingya said with some embarrassment: "Then this is not easy to do, Baidu does not have many shares, and I don't care about the money that has been invested, this is like a dog skin plaster, I can't get rid of it." ”
Li Mu nodded: "This is also where I am embarrassed, and I can't think of a suitable solution." ”
Lin Qingya asked Li Mu: "What is the fundamental motivation for Baidu to invest in Makino Technology?"
Li Mudao: "The biggest problem they face is the lack of user viscosity, and the search engine can only be the user's front-end, mid-end, At the end of these greater interests they can only watch others do it, so they want to try to integrate other products to improve their user viscosity, Makino Technology seized the opportunity in 3 searches, and used a unique community model to aggregate a large number of users on the post bar, they initially wanted to directly acquire Makino Technology, I refused, and then wanted to invest in a large proportion of shares, but also I refused, and finally could only agree to my request, first 10 shares, in fact, their most fundamental hope should be through guò continuous financing, to increase their shareholding ratio, and then a little bit of me washed out, if they can control Makino Technology, then they will be able to directly integrate Yiting.com and Tieba into their own banners. ”
Lin Qingya pursed her lips and thought for a moment, and said: "In other words, their fundamental motive is not to invest in us to make money, but to finally realize the cannibalization and annexation of us"
Li Mu smiled: "It's just their wishful thinking. ”
Lin Qingya's eyes suddenly lit up, and said: "Your strategic plan today, you don't have any plans about Yiting.com, obviously you pay more attention to Tieba and the social projects that Tieba will incubate next, if we cut the meat, can you be willing?"
"Cut meat" Li Mu frowned: "You mean, split the Easy Listening Network to them"
"It's not. Lin Qingya hurriedly explained: "I mean, split Yiting.com from Muye Technology, and then negotiate terms with Baidu, and find a way to let them replace the shares of Muye Technology with the shares of Yiting.com. ”
Li Mu muttered the word displacement repeatedly, and his fingers gently tapped on the table in a unique rhythm, and his mind was running rapidly.
I really don't pay much attention to the easy to listen network,After the original incubation of the post bar with the easy listening network,The value of the easy listening network itself is not high enough,At present, the music industry is free of charge,Although there will be a wave of traffic peak next year,But this traffic is not worth anything,Simple operation of the easy listening network,Even if the traffic skyrockets,You can only earn an advertising fee,hao123It was already very awesome before it was sold to Baidu,But the advertising revenue of a month is only about 800,000,Although it is a lot of money,But for people like Li Mu who play with the concept,This money is really nothing。
It is certain that it doesn't make much sense for anyone to do music websites now, except for Baidu and Tencent, Baidu can greatly improve user viscosity by doing music search, which is his most urgent need at the moment, Tencent's mind to make music is estimated to have not been born yet, their biggest demand at the moment is still on how to expand users, 02 years they will play side ball, engage in those chat rooms with a little color, 03 years in the second half of the year will be engaged in QQ games, music will be even more backward, to wait until 05 years.
Looking at it this way, it is true that only Baidu can maximize the value that Cheng dù's squeezing music can bring, this thing is currently blank in the law of copyright protection, and it is indeed not so glorious, if you can follow what Lin Qingya said, talk to Baidu about replacement, if the conditions are enough, Baidu may really be tempted.
Staying in Muye Technology, Li Mu will only integrate Baidu's resources, and will never let Baidu integrate himself, Baidu is always smelling and can't eat, and he is probably anxious, so he simply gave him a choice: Don't smell in the cauldron of Muye, I'll give you a bowl alone, and you can eat it.
However, Li Mu is also reluctant to directly give Baidu Yiting.com a controlling stake, Baidu only has 10 shares of Muye Technology, if they are allowed to control Yiting.com, they have to make up some more money.
Thinking of this, Li Mu combined with Lin Qingya's previous suggestions for himself, and a flash of inspiration came to his mind, why not come up with a multi-pronged approach
The so-called multi-pronged approach is to use all the suggestions given by Lin Qingya.
First of all, make an exaggerated business plan, and tell Baidu that it is now ready to split Yiting.com and Tieba.
Then it's time for the main event, about the split and the business plan after the split, the plan for the easy listening network must be very stable, that is, to continue to make music, to maintain the first position of the music audio-visual website, but, the plan for the post bar, it must be full of danger and uncertainty.
To convey a message to them: they want to use the post bar to make a very risky attempt, and at the same time, in order to cooperate with their own risky attempts, they need Baidu to increase their capital, and Baidu will definitely protest at that time, and then throw him a choice: if you have an opinion, then I will split the easy listening network to set up a separate company, don't you have 10 shares in Muye Technology, I will replace you with 30 or even 40 shares of the easy listening network, if you want to control the easy listening network, I have no opinion, and then give some cash compensation, and then you will account for 51 of the easy listening network, and then you can directly integrate the easy listening network into it, you can change the name to Baidu 3At that time, these flows will become your own unfinished to be continued.
PS: Chapter 3 delivered
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