In mid-December, close to the Oscar nomination ballot distributed by the Academy of Motion Picture Arts and Sciences on December 31, the most confident Oscar seeders from all walks of life appeared in Los Angeles to get tickets to the Oscars.

The Oscar-called game of art, awards, money and PR has entered its first phase of explosion.

Clint Eastwood's "Million Dollar Baby" screened in eight theaters, averaging $22,494 per theater in its opening weekend.

"Crash", which was bought out and distributed by Embassy Pictures, also opened with five films with a minimum guarantee, thanks to the current social situation, this film directly reflects the racial conflict, and the average box office in North America in the first weekend exceeded 30,000 US dollars!

The new round of black equality movement ignited across the United States has become a booster for "Crash", and Los Angeles has always been unstable, although the ending of the film is too idealistic, but the story in the film takes place in Los Angeles all the time.

Directed by Martin Scorsese and starring Leonardo DiCaprio, "The Aviator" was the most screened film in theaters during the same period, earning more than $850,000 in 40 theaters.

Leonardo's appeal is as strong as ever.

And the character of Howard Hughes is also very attractive, and it is said that Stan Lee was originally inspired by Howard Hughes when he created Tony Stark.

"Crash" and "Million Dollar Baby" will continue to be screened on their current scale, but "The Aviator" is different in that it looks a little more commercial, expanding to nearly 2,000 theaters in North America from next weekend.

But in the middle of the week, all eyes turned to another film, a black biopic — "When Happiness Knocks."

With Will Smith in charge, Embassy Pictures won nearly 3,900 theaters for the film.

At present, the incident about Atra has become the focus of public opinion in the United States, and the premiere of such a black film has invited many black actors and directors in the circle to attend.

It's all going hot.

Due to the thorough preparation, it is not difficult to rub this heat on.

Ronan did not appear directly, and stayed in the theater for the premiere, looking at the black stars walking on the red carpet, looking very calm.

This has nothing to do with personal positions, and the expected income of the two films in the future determines the publicity and promotion strategy of Relativity Entertainment.

"The Atra police are really a god assist. Tom Cruise, who had already entered the theater, stood next to Ronan and looked at the crowd of reporters and black fans outside through the floor-to-ceiling windows, and said: "In the current social situation, Hollywood must say something, especially the Atlanta police have never thought they have made a mistake." ”

Ronan could see that it was Spike Lee who had just walked the red carpet: "The Atlanta police must not admit to making mistakes, so that they can continue to maintain the heat of public opinion." ”

In the face of a close friend like Tom Cruise, he doesn't hide too much: "It is said that the victim is about to appeal to the court. ”

Tom Cruise asked, "Ronan, do you want the two officers to be found guilty, or not guilty?"

Ronan didn't answer, but asked, "What do you say?"

The two looked at each other and laughed tacitly, because they had the same answer.

That's Georgia, that's Atlanta, and even if the legal process goes public in the end, the outcome is predictable.

Tom Cruise clasped his hands to his chest: "It seems that Will, the best actor, may win a big prize." ”

"There are strong competitors. Ronan said simply: "This awards season, there is not only a black actor who intends to hit the Oscar for Best Actor. ”

Tom Cruise nodded: "Jamie Fox of "Soul Singer"? I worked with him in "Murder by a Knife", a very good actor, but in all aspects, there is a gap with Will. ”

Not only did this help Will Smith win the award, but Best Actor could also effectively boost the revenue of "When Happiness Knocks on the Door" and "Crash", Ronan added: "I hope the other judges think the same way." ”

The Oscars are not only to boast about themselves, but also to hit their competitors.

In the past two years, smearing direct competitors is no longer as subtle as before, and many things are almost semi-public.

For example, two years ago, after years of being ignored, the bad story of Roman Polanski was hyped up in North America, and it was the news media and the Justice Department that remembered the wanted criminal?

Of course not, because Roman Polanski's "The Pianist" stands in the way of Miramax's "Chicago."

Because of the natural advantage of skin color, the PR team hired by Embassy Pictures didn't stupidly try to discredit Jamie Fox, which could have caused some unexpected trouble.

What they do, always with little more, is constantly going through media coverage to emphasize Jamie Fox's identity as a comedian.

Jamie Fox must not be allowed to take off his coat as a comedian.

Tom Cruise said at this time: "Recently, on your Netflix sharing, many people have been breaking out about the discrimination they have encountered. ”

Ronan shrugged slightly: "Freedom of speech, freedom of the press." Netflix Sharing only provides a platform and will not participate in it itself. ”

As the origin of related videos, many people have seen the convenience and immediacy of Netflix's sharing, ordinary people can also have their own voice channels, and more people have become registered users of Netflix.

Just as 911 is to blogs, Netflix has shared a much faster response than any other media outlet.

In just one week, Netflix has more than 22 million registered users and has entered the market in other English-speaking countries in one fell swoop.

Versions in other languages are also in development.

In addition, Netflix sharing has also allowed mobile phone manufacturers to fully see the power of social networks, and Nokia and Sony Ericsson have basically reached an agreement with Netflix.

The Netflix mobile client will be pre-installed software for the four major mobile phone manufacturers.

Also, under Ronan's matchmaking, Netflix also started negotiations with Apple, which is expected to become one of the pre-installed software for Apple's computer and mobile products.

Social networks are starting to show their power.

Tom Cruise said: "There's been a lot of bad things like Atlanta lately, and it feels like there's been a lot of bad stuff this month. ”

"In fact, these bad things have not been less. Ronan stated the fact: "In the past, there was no equipment to shoot at hand, there was no media to facilitate voice, and many things could only be circulated within a very small range. ”

He smiled: "But the smartphone and Netflix sharing provide the greatest convenience for all this." Tom, with the increase in Netflix sharing users and the popularization of smart mobile terminals, this kind of bad thing will only be exposed more and more in the future. ”

In the words of the past, similar to this kind of incident, there is no picture and no video to say a fart, and even a picture is not enough, it must be a video to stir it up.

Tom Cruise nodded lightly: "Your Netflix sharing is also a very good platform for Hollywood, it allows us to really make our voices heard." ”

In the past, even if celebrities held press conferences, their remarks would also be misinterpreted by many media with ulterior motives.

Ronan lowered his voice slightly and asked, "Tom, how did you think about the plan I told you?"

"About ALS patients?" Tom Cruise has seen the power of Netflix's sharing, saying, "I can do it at any time." ”

Ronan is also not polite to him, which is a good thing for mutual benefit, and even Tom Cruise will have a huge halo effect for a long time: "When you need it, I'll call you in advance." ”

Tom Cruise, of course, won't refuse: "No problem. ”

Some promotional plans are carried out at the same time as the listing of Netflix in the future, with the aim of boosting Netflix's stock price.

Through the huge glass window, Ronan sees Will Smith walking on the red carpet, causing fans to go almost crazy.

Will Smith in this era is really a BUG-level existence for the film market.

Does Will Smith's film need a reason for being popular with fans?

Walking into the media area, Will Smith was interviewed by reporters, constantly trying to put the topic on the focus of current public opinion.

Rubbing hot spots are all skills that Hollywood stars must master.

In the face of numerous camera shots, Will Smith was righteous: "This is a country that belongs to liberal democracy, and we are no different from other people except the color of our skin." Like me, like George, like Hallie, like Spike, and a lot of black people in Hollywood, and Chris Gardner, can all prove one thing, with a normal and fair environment, black people can also make achievements and reach heights that others can achieve. ”

He shouted: "I want to tell my compatriots, if you have a dream, you must defend it! If you have an ideal, you must work hard to achieve it!"

At this moment, Will Smith was particularly infectious, and no matter what the intention was, there was a round of applause around him.

The atmosphere is quite in place, and the public relations expert gave Will Smith a look, and some things should be accepted as soon as they are seen.

Will Smith, a smart man, declined any other questions from reporters with a serious face, walked towards the door of the theater, and hugged his fellow blacks standing there one by one.

At this moment, the atmosphere was really touching.

It was as if all the blacks were united.

Since 2,000 years later, black people in Hollywood have become a group that cannot be ignored.

This thick and sweet chicken soup is also particularly in line with the needs of today's social situation.

As many guests entered the theater, the premiere screening quickly kicked off, and the American Dream once again took center stage.

In this kind of film, you can basically guess the end by seeing the beginning, but it doesn't matter, what matters is the process of realizing your dreams.

After all, chicken soup is not outdated and is gaining popularity.