On July 16, 2015, it arrived as scheduled.

Yan Yun originally had some doubts about the shoes on his trendy brand.

But after yesterday's "fierce and evil incident", Yan Yun knew that his worries were unnecessary.

Y· Y shoes will definitely be successful, as for how successful it is, it depends on the statistics from various places at the end of today's business.

Y· After the Y-fashion shoes hit the shelves, all the limited editions were sold out in the first minute they went on sale.

In order to minimize the chaos on the scene, the purchase of the limited edition is done by the fans uniformly.

After registering his size, he handed over the money in advance to the fan club manager who was in charge of buying the limited edition this time.

The fans of each store, in addition to doing their own store's "part" things, also communicate with each other.

If there is no one in line at a store for a particularly large or small size limited edition, put the information about this limited edition on the National Fan Club and see where people want to pre-order it.

Y· The main creators of the Y brand have already made a lot of plans and made as detailed preparations as possible.

The details that should be considered have been considered, and Yan Yun also dealt with the temporary crisis yesterday in a very timely manner.

In addition, fans will make various intimate arrangements for the details.

Y· On the first day of the Y's shoes, it was an unprecedented success.

Yan Yun is Y· Senseless shoes designed by Y are actually not cheap.

The red limited edition is priced at $599, and the regular version costs $299.

This kind of price, although there is still a gap with the Yan family brothers and sisters, who want to sell shoes made in China for more than $1,000.

But it's sneakers in their own right, and they're not crocodile shoes or fashion show staples.

Compared with ordinary sneakers, Y· Y's senseless shoes are already sky-high.

It's not a little bit more expensive than Nike, Adi and Ne Balance.

Normally, there is no way to sell shoes of a new brand so expensive.

Trendy brand Y· Y's non-inductive shoes debuted at Haute Couture in Paris, and the first people to own non-inductive shoes were all regular customers of haute couture.

This way of appearing makes people have a preconceived view of this shoe.

Y· When the final price of the Y Senseless shoes was announced, it was much cheaper than the industry and fans had originally predicted.

Yan Yun did not intend to pass on all the costs he spent on patents and production lines to Y· Y shoes on the purchaser.

In the final analysis, Yan Yun will continue to sell materials and material production lines in the future.

Material-related revenues are the big ones for the future.

Moreover, even if such a "conservative" price is set.

Including this store in Rockefeller Center, there are a total of 37 stores, each with 20 pairs of limited editions, and the revenue is $443,260.

In addition, the store sold an average of 266 non-limited edition black and white shoes, $2,942,758.

On July 16, Y· On the first day of Y shoes, there was nearly $3.4 million in revenue.

After Ye Mo counted this data, it had greatly exceeded Yan Yun's expectations.

In this way, even if you simply rely on selling shoes, it won't take too long for Yan Yun to recover the cost.

In the future, normal openings and new launches will definitely not be as popular as this time.

At the end of the day, Y· The Y tide brand has been accumulating popularity for so long, and the future performance, at least for a foreseeable period of time, is unlikely to be bad.

Y· The price of the Y remains the same, but on the day of its opening, in addition to the upper that comes with the limited edition, each pair of shoes, whether limited edition or not, can choose three uppers for free.

If you buy an upper in the future, it won't be very expensive, and a pair is only 19.99 dollars.

Except for a few "local tyrant" fans, they may chase Y· A limited edition of Y shoes in various colors.

For most fans, the first dream is just to have a pair of Y· Y's shoes.

Because many fans are not to the point where they don't blink when they buy a pair of shoes, they are in the Y· After Y's shoes, it is possible to take care of them.

In this way, when the "new style" of your heart appears, you only need to buy the upper.

The larger the volume, the more cheap it is, and $19.99 is the highest price that Yan Yun thinks is acceptable.

Y· After Y's shoes hit the shelves, many companies became interested in the new Stanford patented material used by Yan Yun.

Companies that want to get the authorization of this patent can go to Y· After the first day of sales, we quickly started to act.

At that stage of the marketing period before, Yan Yun and Yan Ling emphasized the latest materials developed by the Stanford Materials Laboratory more than once in interviews.

These companies, who also wanted to take a ride on new materials, naturally turned to Stanford's materials lab.

When these people found out, Y· Y's little girl, the creative director, began to be shocked by the courage of the "little girl" when she sold out the patent and use rights of the material early.

A company like them with a background in a big sports footwear and apparel group will only want to get a license.

Y· The creative director of Y actually spent tens of millions of dollars in his own name as early as half a year ago to buy patented materials that have never been verified on the market.

Industry insiders were not very optimistic about Y· The Y brand is long-lasting, Y· Y's success has always relied on marketing and hype,

There are too many short-lived Internet celebrity brands in the United States, and many of them exist for the purpose of getting venture capital.

After that, it's gone.

It wasn't until industry insiders discovered that Yan Yun had bought the patent for a new material early that they saw the brand's different "ambitions".

When he bought the patent, Yan Yun originally wanted to put it in his hands for two years before speaking.

Can Y· On the day Y put on the shoes, more than a dozen companies came to the door to get the authorization of the patent materials.

The reaction speed of these people also exceeded Yan Yun's previous expectations.

The material used by Yan Yun was accompanied by Y· The official launch of the Y shoes began to enter the public's eye.

Y· The recent popularity of the topic created by Y on the Internet is skyrocketing.

The interest in new materials has also reached an unprecedented level.

"Materials" in the field of fashion cannot be called the protagonist.

Y· The materials used in Y's non-sensory shoes have been featured in the media and interpreted in the most detail.