"Today, Arthur Malcolm entered the Fox Building. ”

In the office of Relativity Entertainment, Robert Lee said to Ronan: "We can't know exactly what to talk about, but Marvel has no other way to go." ”

Ronan paced slowly: "What is the financial situation of Marvel. ”

Robert Iger's business department has done a lot of work, and he continued: "After Shahai Entertainment bought the rights of Marvel's last batch of second- and third-tier characters who really have some popularity, Marvel is actually gambling, betting that the comic industry will improve, but they lost the bet, and now the entertainment is diversified, and the pure paper comics can no longer return to the heyday of the seventies and eighties." ”

The comic book industry is in the throes and transformation, in fact, DC's life is no better than Marvel's, but behind DC are Warner Bros. and Time Warner.

These three people all know that Robert Iger didn't say much, but said: "That copyright transfer fee did not make Marvel turn the situation around, and now Marvel Comics sales have not increased significantly, there is not enough capital investment, it is difficult to produce explosive ideas and comics, Marvel has loans, although not too much, but it has a problem with its own hematopoiesis, and it can support it until now, relying on the revenue share of the "Spider-Man" and "X-Men" series." ”

"It was because of this situation that it didn't take much effort for me to convince the Marvel hierarchy that they had no choice but to know that we had a bad purpose and that Marvel needed to increase revenue on the share," said Robert Lee. ”

Ronan said: "Actually, Marvel can also scare us and find a way to get back the copyright in our hands as collateral." ”

Robert Iger reminded: "The failure of "Daredevil" has made Marvel seriously lack confidence in the value of these second- and third-tier characters. ”

The Avengers plan will work out, and Ronan is very confident that because of Ronan's relationship, the likes of Robert Iger and Robert Lee also believe it.

But their own dad doesn't necessarily see it that way.

The Fox Building, the atmosphere in the reception room was almost frozen.

That was completely unexpected by Jim Prologs, who stared at Arthur Malcolm and didn't seem to believe that Marvel would do it at all.

Arthur Malcom, as an executive, knows the real situation of Marvel Comics, and knows better that there are very few paths available to Marvel Comics.

Sony Columbia Pictures and Marvel Comics are quite cooperative, and the revenue share of "Spider-Man" is an important factor that Marvel can support, and it is harmful to scold Sony Columbia Pictures at this time.

Universal's "Hulk" hit the streets until it vomited blood, and there was no revenue sharing at all, and Universal Pictures had even transferred "The Hulk" to Relativity Entertainment.

As for Relativity Entertainment, how can those second- and third-tier heroes generate revenue if they don't make movies? It's useless for Marvel Comics to go to them.

The choice is actually Twentieth Century Fox, and there is only Twentieth Century Fox.

Twentieth Century Fox had a general relationship with Marvel, and even took advantage of Marvel Comics' predicament on "Fantastic Four" to sign a completely unequal copyright contract.

And in addition to "Spider-Man", Twentieth Century Fox's "X-Men 3" and "Fantastic Four" are also the closest Marvel superhero movies to be released.

"The Fantastic Four will become villains who do all the bad things!" Arthur Malcolm said, and his voice gradually returned to normal: "Don't doubt this, the story outline of Marvel Comics has been formulated, and these four villains will be killed by justice before September next year!"

Jim Prologis squinted, kept his composure, and said, "Are you crazy?"

Arthur Malcolm knows very well that Marvel Comics is indeed crazy and poor!

Jim Prologis asked, "You're hurting Marvel's own brand and supporters by doing this!"

Arthur Malcomb's hands were trembling slightly: "But it's also possible that because of comics, a large number of people don't go to the movies!"

"How many more audiences do your comics have?" Jim Prologis feels like he's dealing with a crazy rep of a crazy company: "How much more impact can you make?"

Arthur Malcolm's shaking hands clenched into fists, and it seemed that he was no longer shaking: "Marvel Comics is no better than before, and Marvel has nothing to lose, we are even ready for Marvel to collapse at any time, but before Marvel is finished, it is worth biting the person who pits us." ”

When he said this, he didn't tremble at all: "With such a high investment in "Fantastic Four", if it fails, Twentieth Century Fox will also have a headache, right?"

Jim Prologis is sure that the Marvel crowd is really poor and crazy!

"In doing so, it is your own children who are hurt the most. "Jim Prologis wants Marvel to be a little sane.

Arthur Malcolm said, "We all sold our children, and we don't care if they will be harmed?"

Jim Prologe's expression became more serious, and he said coldly: "We are business partners, not enemies......"

Arthur Malcolm interrupted him: "Will there be a Fantastic Four situation with normal cooperation?" and he said in a harder tone: "Marvel Comics is just fighting for what we deserve, and we are not greedy, we only ask for the same contract terms as X-Men." ”

Jim Prologis no longer refutes, no longer convinces, was silent for a while, and said: "I can't make decisions about this matter alone, I will submit it to the company, you need to wait for a while." ”

Anyway, let's stabilize Arthur Malcolm and Marvel Comics first.

Arthur Malcolm nodded first: "Yes, Marvel can wait." He went on to say, "I hope Twentieth Century Fox will give me a clear answer within five days." ”

This is no small matter, and Arthur Malcolm is well aware that even if Jim Proglow agrees, he will have to convince Twentieth Century Fox-related executives, and even the board.

Jim Prologis stood up directly: "That's it for today, I need to deal with this matter as soon as possible." ”

Arthur Malcolm shook his hand gently: "Hope for good news." ”

The meeting was over, and Jim Prologis sent Arthur Malcolm out of the meeting room and back to his office with a blank face.

Marvel Comics' crazy move will definitely have a negative impact on the future "Fantastic Four", but to achieve such an effect, it will take quite a long time for Marvel to go from comic creation to publication to the spread of influence.

Jim Prologis picked up the phone, pressed a few numbers, and said, "I need the latest information on Marvel Comics that the company has, and I'll send it right away." ”

Ten minutes later, the eyed female assistant knocked on the office door, walked in, and respectfully handed a thick piece of information to Jim Prologre.

After looking through it carefully, Jim Prologis circled a few key points on the material and said, "Let people make sure that these situations are true and the latest changes, and I will reply before I go to work tomorrow." ”

The female assistant took back the information and hurriedly responded: "Yes." ”

Jim Prologis added: "Have someone from the PR department go to New York right away, and if things don't go well, contact News Corp and they'll help with it." ”

The female assistant replied again: "Yes." ”

Jim Pross waved his hand, and the female assistant walked lightly, left the office, and began to make calls.

A storm that has changed the entire North American comic landscape has just begun.

A little later, Relativity Entertainment, Robert Lee pulled his suitcase, stood at the front desk of the company and waited for a while, Robert Egger, who was also pulling a suitcase, and Ronan, who was empty-handed, came over together.

"This is one of the key plans for the company's future industrial layout, and they have lost their biggest soft assets and collateral assets, and there are very few options to choose from," Ronan said. ”

Robert Iger nodded: "Relativity Entertainment is not a few years ago, we are a large company with strength and platform, they are in an awkward position, it is difficult to refuse our kindness." ”

Bob was right. Robert Lee answered, "They can't even sell their sons." ”

This is very speechless, but it is a portrayal of the real situation, in the seventies and eighties, who would have thought that one of the two major comic giants in North America would fall into such a situation.

Ronan remembers very well that Marvel Comics once mortgaged the copyrights of dozens of well-known superheroes and borrowed the production budget of "Iron Man", and in a desperate situation, he could only fight hard......

And then everything that happened is basically clear to those who follow the film industry.

Even since then, there has been a kind of commercial film law in the world, called "Marvel Law".

Even a lot of third- and fourth-tier superheroes can be brought up.

It's a pity that in order to temporarily solve the financial difficulties and tide over the current difficulties, Marvel Comics sold the last valuable soft asset to Shahai Entertainment a few years ago, and wanted to mortgage and borrow, which was more than twice as difficult as before.

Ronan felt that he had to be responsible, and he still had to clean up the mess caused by Marvel.

"You're a professional, Robert understands the situation. Ronan looked at the two right-hand men and said, "You can grasp how to do it." ”

Robert Lee is in a very good position: "I'm in charge of providing intelligence, and the real work and decisions are up to Bob." ”

The smile on Robert Egger's face was as usual, and he said, "I'll do my best." ”

Ronan smiled and said, "I must win Marvel, and I will continue to use Marvel Comics to continue to trouble Twentieth Century Fox." ”

Copyright entangles these things, and it is unlikely that they will win, but they will also annoy Twentieth Century Fox, and they will always be energetic to find the trouble of relativity entertainment.

Wait until the future Avengers project is launched, and then release the relevant information this time, I don't know if the people of Twentieth Century Fox will be angry.

Oh yes, and James Cameron and Avatar.

This should also be done as early as possible, after all, no one knows what James Cameron wants to do with his ambitions.