When it comes to the cost performance of the service industry, Li Mu is most impressed by Haidilao.

If you talk about taste, Haidilao may not be able to achieve the top five in domestic hot pot restaurants;

If you talk about price, Haidilao's per capita consumption level of one or two hundred is definitely above average in the domestic hot pot catering industry;

But Haidilao has a super awesome ability, and this ability is: open a fire family.

Why does Haidilao have such a superpower that all catering companies dream of, in the final analysis, it is a cost-effective article.

He knew that his price was not superior, and he also knew that his taste was not so superior, so he improved his cost performance to the extreme by improving quality control and service.

The reason why it is difficult to do Chinese food chain catering is because once a chain store is opened, it is difficult to do a good job in quality control, most of the Chinese food relies on chefs, a chef has a taste, two same stores, the same menu, the same ingredients, but the difference in chefs will lead to a world of difference in taste, if a chain enterprise can not maintain unity in taste, it has lost at the beginning.

Haidilao's quality control at this point can be said to have achieved the extreme, first of all, all the hot pot base ingredients are uniformly produced, that is to say, the hot pot base used in Haidilao stores across the country, as well as the seasoning ingredients, are all produced in one recipe and one process in accordance with strict industrial rules, at this point, the gap in taste is almost imperceptible.

As for the ingredients, Haidilao is also a unified procurement, and all the ingredients in the Haidilao hot pot restaurant in the south and north of China are supplied by the head office, and after strict quality control, there will never be a few stores where the mutton taste is different, or the taste of cabbage is different.

Do a good job in these points, Haidilao's quality control has been formed, ensuring that hot pot restaurants across the country can provide the same products;

In addition, the service of Haidilao hot pot is good, which can be said to be a model of the national catering industry.

Haidilao's waiter's patience with customers is extremely rare in the domestic catering industry, and he is very good at calculating the general ledger rather than calculating the small account, the so-called general ledger is that Haidilao pursues large-scale data such as customer unit price, turnover rate and overall profit margin, so he will not deduct details from death, so he can provide free drinks, snacks and fruits to the waiting guests, and can provide free side dishes for the diners, all for the final large-scale data service.

But many small accounts of the catering industry is different, such a company or restaurant, the pursuit of no small savings, the thought of providing free snacks for every customer, Drinks and fruits may cause the cost of each customer to increase by two or three yuan, and the flesh hurts almost to death, and then he waves his hand and cuts it; he thinks that the air conditioner will increase the cost of electricity if he turns it on too much in summer, so he waves his hand and does not turn on the air conditioner when it is less than 38 degrees in the future; the better disposable chopsticks are five cents a pair, and the cheapest one only needs five cents, so he waves his hand again and uses the cheapest; a potato beef stew sells for 38 yuan, and the beef worth three yuan is used in it, and it still hurts to think about it, so he cuts it to two pieces......

Therefore, many catering enterprises and restaurants are constantly counting themselves to death in the process of calculating small accounts, the service is getting worse and worse, the taste is getting worse and worse, the amount is getting less and less, the price is getting higher and higher, and the customers can go repeatedly There are ghosts.

To some extent, the express delivery industry is actually the same.

What Li Mu wants to pursue is to calculate the general ledger like Haidilao, so that consumers can feel that in the cost performance, not only blindly reduce the price, but also pursue the demand for express delivery in terms of service, just like Haidilao's service.

So, Li Mu said to Senior Brother Liu: "Developing low-end products and further lowering the terminal price in the market is only one of the points, and there is another point, which needs to be landed together, Senior Brother." ”

Senior Brother Liu hurriedly said, "Just say it, I remember it." ”

Li Mu said: "Another point is that we must further improve our service quality, as well as the service experience of consumers, for example, for our front-line courier personnel to carry out systematic vocational training, so that whether they receive express delivery or delivery of express delivery, they are extremely door-to-door service, and must give users the best service, polite, thoughtful, considerate, humane are our front-end personnel need to have professional quality." ”

"In addition, we also need to enhance the user experience through technical means, for example, we can develop an online order function, so that users with shipping needs can place orders directly on the website, and the courier will come to collect them, and then optimize the logistics information we show to users, so as to further enhance their experience when using our logistics management system to query express delivery." ”

Senior Brother Liu is not very familiar with Internet technology and products, and when he heard that Li Mu said that he wanted to optimize the system, he was a little confused, and laughed at himself: "To be honest, I haven't had enough time to contact the Internet, and I don't know enough about things that really touch the technical level. ”

As he spoke, Senior Brother Liu looked at Li Mu and said, "Since you said so, I think you must have specific ideas, right?"

Li Mu said: "I have an idea, but there are many aspects involved in this idea as a whole, so I am not sure whether there are conditions to land it at present." ”

Sect Master Lei hurriedly said: "Mr. Li, why don't I call Xudong and ask him to come over now, anyway, we are close, and we will come over in ten minutes." ”

Li Mu thought about it, Fang Xudong is in charge of the overall research and development of software and hardware at present, and it is necessary to bring him over for a good chat.

So, Li Mu said to Sect Master Lei: "Call Xudong and ask him to come over, and by the way, let him bring me someone who understands hardware!"

……

Fifteen minutes later, Fang Xudong hurriedly came, and with him, there were two men that Li Mu had never seen, both of whom looked to be around thirty years old, each wearing thick myopia glasses, full of the atmosphere of a science and engineering man.

When the three of them came in, Fang Xudong hurriedly greeted Li Mu and said with a smile: "Mr. Li, I haven't seen you for a few days, and I've been waiting for you to instill some more advanced ideas in me." ”

Li Mu said with a smile: "I've been busy lately, and besides, your business as a whole has been sorted out very well, and it is best for you to come up with advanced ideas in the future." ”

Fang Xudong nodded, introduced the two people around him, and said, "Mr. Li, let me introduce you to you, these two are senior engineers in our hardware laboratory." ”

After that, Fang Xudong pointed to the tall thin man on his right hand and said: "This is Luo Xin, who came out of IBM three months ago and is currently a senior expert in commercial servers on our side. ”

After listening to Fang Xudong's introduction of himself, Luo Xin hurriedly stepped forward, stretched out his hand to Li Mu, and said: "Hello Mr. Li, I was inspired by your speech at Harvard, and decided to return to China for development.

Li Mu shook hands with him and said, "I hope the opportunity we give you is better than the opportunity you have abroad." ”

Luo Xin nodded seriously and said: "It's much better than being abroad, my parents were very opposed to me returning to China at first, because I was a child of immigrants, born in the United States, and my parents immigrated to the United States through hard work when they were young, and they felt that it took them a lifetime to get to the United States. I raised the next generation in the United States, but I didn't expect their next generation to give up the American environment they worked hard to get and choose to return to the place where they first came, but when they learned about the situation of Makino Technology and your talent return plan, they were very supportive of my return to China to develop. ”

Li Mu said with relief: "This is the result I most hope to see, thank you for your trust, I believe that the future of Muye Technology will not disappoint you." ”

At this time, Fang Xudong introduced another slightly chubby engineer and said: "Mr. Li, this is Hu Bo, a senior communications expert from Bird, who once rejected Nokia's high salary, and has always hoped to make a world-class Huaxia product. ”

When Li Mu heard this, he raised his eyebrows, took the initiative to stretch out his hand to Hu Bo, and said happily: "What I want most today is to meet new needs with communication experts, I didn't expect that there are really such talents!"

Hearing that Li Mu had new needs to touch, Fang Xudong and the other two hurriedly entered the state, took out pens and small notebooks one by one, and waited for Li Mu to speak.

Li Mu invited everyone to move to the small conference room next to the office, and after everyone sat down, Li Mu said: "I want to further improve the functionality of our logistics management system, these new ideas will not only adjust our system, but also involve some hardware problems." ”

Fang Xudong said: "Mr. Li, tell us in detail, let's make a judgment and estimate first." ”

"Good. Li Mu nodded and said, " First of all, I hope to be able to develop a set of GPS and GPRS and radio frequency technology three functions in one hardware device, this device will be with all our packaged express parcels and even containers in the future, to number these devices, and then record their information on the server, the device will transmit its GPS location information to the server through GPRS data in real time, our server to track and update this information in time, so that we can monitor each package of large parcels, as well as the real-time location of the container, and at the same time update it to all the parcel logistics progress information of small parcels, that isWe want to let users see where its delivery is in real time. ”

"Secondly, I hope to develop a set of GPS and GPRS and code scanner three functions in one mobile handheld hardware, equipped with our front-end couriers, they use this set of equipment to scan all the packages once, the location of his mobile terminal will be updated to the server in real time through this set of equipment, so that our users can see where their couriers are taken by the courier when they start delivery. How far is it from their home, if the courier signs for it, scan it again, the system background will automatically receive this information, and then change the courier status to signed on the system in time. ”