I have to say that the marketing level of Rongxing Media is still very powerful.

Relying on a comparison with "The Wandering Earth", the popularity of "Iron Man" has been rapidly increased in a short period of time, and many people are looking forward to this film.

At the same time, under the guidance of Hero, Rongxing Media also began to intentionally promote the concept of creating a superhero series.

The concept of superheroes has actually been circulating in China for a long time, but relatively speaking, people's impressions of superheroes are mostly Spider-Man, Batman, Superman and other names, and Iron Man is actually relatively unfamiliar.

However, with a wave of crazy marketing by Rongxing Media, soon, the name of Iron Man was juxtaposed with Spider-Man, Batman and Superman.

With references, people can quickly understand the concept of Iron Man.

What's more, when Iron Man's fame is increasing day by day, there are suddenly a lot of pirated works about Iron Man comics on the market.

That's right, it's piracy!

Although there are also genuine Iron Man comics introduced in China, the price is very expensive, the number is relatively rare, and there are not many people who can afford it.

As a result, piracy began to spread in a big way.

Even though there is a very strict copyright management system in China, because Iron Man itself is a foreign comic, it is more troublesome to manage, so it was ignored in the end.

As for who is behind these pirated works......

Well, it shouldn't be Rongxing Media, after all, with the circulation of pirated comic works, Rongxing Media also issued a statement to combat piracy.

Moreover, Rongxing Media has also set up a piracy reporting mechanism, if someone can provide accurate clues about the piracy manufacturer, once it is verified, the whistleblower will be given a reward of 100,000 yuan.

That's a lot of money.

However, the strange thing is that although pirated comics are very rampant on the market now, and many people have reported some small booksellers who sell pirated books, none of the pirated book makers behind the scenes have been caught.

Well...... The few people who reported the booksellers who sold pirated books were rewarded with only a few hundred yuan because they failed to catch the mastermind behind the scenes.

In short, Rongxing Media's anti-piracy campaign looks vigorous, but pirated books and comics are still selling well.

In the end, even Hero was in a hurry, and urgently notified Rongxing Media that it must increase its efforts again, otherwise it would directly cancel the later cooperation.

In this way, the turmoil of piracy slowly subsided.

But Iron Man has also been widely disseminated because of this, especially covering many primary and secondary school students, who have begun to look forward to the movie "Iron Man" more.

And the final date of "Iron Man" is during the small holiday of Qingming Festival.

When the time comes, there will definitely be a large number of young students dragging their parents to watch this movie together!

What a good marketing campaign.

……

And with the arrival of March, the grand event in the Chinese film industry, the Golden Film Awards are coming again.

People in the circle have been looking forward to this for a long time, after all, this kind of event is a summary of everyone's work in film last year.

And various awards are also a high recognition of filmmakers.

Therefore, the vast majority of people are looking forward to the Golden Film Awards.

However, Chen Feng is still not interested in this, he is now all focused on "Avatar", although the Golden Film Award is also very important, it doesn't seem to have anything to do with him.

Even last year, two films related to Chen Feng, "Crazy Racing" and "The Wandering Earth", were nominated for several nominations, but ...... These nominations don't seem to have anything to do with Chen Feng, an investor.

Best Screenplay, Best Director, Best Special Effects, Best Sound Effects, Best Picture, Best Editing, Best Actor...... Which of these things has anything to do with Chen Feng?

Even if he won the award, it shouldn't be Chen Feng who came to the stage to accept the award, after all, he is actually just an investor.

On this occasion, Chen Feng's identity was light.

Even "The Wandering Earth", which was nominated for Best Picture, may let a few more people come on stage to accept the award at that time, but it is enough for the director, screenwriter, and Wu Hengjiang to go up, and Chen Feng really has no need to go on stage.

So...... Then don't go......

Chen Feng made a decision so happily.

……

After learning the news that Chen Feng was going to be absent from the Golden Film Awards again, the jury of the Golden Film Awards was speechless for a while.

After all, in the past two years, Chen Feng's fame has been unique in the film industry, and the movies he participated in investing in and producing are all classics without exception, but he is such a person, but he has not come to the Golden Film Awards for two consecutive years.

Although the invitation letter was sent, there were legitimate reasons for refusal.

On the one hand, the various awards at the Golden Film Awards Ceremony will not involve Chen Feng himself, so it doesn't matter if he goes or not.

On the other hand, Chen Feng has indeed booked a trip to the trench to visit the house, and he has serious work to do.

Therefore, it is very reasonable and logical to refuse the invitation of the Golden Film Awards again.

But in any case, such behavior still made many people in the jury unhappy after all.

After all, Chen Feng is also a popular figure in the film and television industry in recent years, even if he doesn't have the opportunity to go on stage, but at least sit below, sweep the camera over, and give him a few seconds of close-up time, so that both parties have face.

But in the end, everything backfired.

……

And Chen Feng went to the trench to inspect the house, which is indeed very necessary.

After all, with the current technical level of the Chinese film industry, it is impossible to shoot "Avatar" well, and if the project really starts, cooperation with the trench is indispensable.

Therefore, it is very necessary to investigate in advance.

And this time Chen Feng didn't go alone, and with him, there was also the president of Shushan Pictures, Li Ziqiang.

Li Ziqiang took his whole team to the moat to talk about some cooperation on the hardware equipment of the theater.

This is a big project, and the amount involved is as high as tens of billions.

Therefore, Chen Feng followed Li Ziqiang's team this time, and accordingly he will be more valued by the other party.

And Chen Feng had already heard from Mike and James's company before, and now there are two top first-line film production companies in the house, one is Brother Zhijia and the other is Brother Aaron.

At present, these two companies are in a situation where the two brothers are competing for hegemony in the trench house, and with the upcoming release of the superhero movie "Iron Man", Brother Zhijia is temporarily in the lead, while Brother Aaron is gradually declining.

After understanding this information, Chen Feng will be more targeted in the subsequent investigation.