Due to Song Weiyang's article on the War of Resistance against Industry and Commerce, the defense of China's national brand started ahead of schedule.

However, most of the enterprises are just talking about it, all kinds of propaganda patriotism, all kinds of resistance to foreign investment, and no one has really taken a substantive step.

Mr. Ni, known as the "price butcher", is already planning a price reduction war, but it is only a small-scale price reduction. It wasn't until April 1996 that the government announced the reduction of import tariffs on color TVs, resulting in a large inventory backlog of domestic TV brands, that China's TV industry really became irritable.

At that time, the gross profit of each Changhong color TV was about 25%, but the maximum price reduction reached 30%, and how much you lost when you sold it. This move makes consumers addicted, makes peers stunned, and makes foreign brands directly confused.

Countless TV manufacturers have been forced to death by the price war,Konka、Panda and TCL and other brands can only follow up,Crazy price reduction and promotion with Changhong color TV。

Japan, South Korea, North America, Europe...... Foreign color TVs in these areas,It took only half a year to be defeated by domestic brands,Died completely confused,Since then, domestic brands have begun to dominate the Chinese TV industry。

In the computer market, domestic brands also choose to fight a price war.

Now, Lenovo's Mr. Liu has ordered Lao Yang to reduce production costs, and the price of Lenovo computers is at least 40%-50% cheaper than multinational brands.

Lao Yang is still researching, Mr. Liu has already begun to publicize, and the patriotic card is playing loudly.

Mr. Liu said: "Whether we want to or not, we have actually acted as the standard-bearer of the national computer industry. At the very least, you have to fight hard, even if you sacrifice, you have to be generous. ”

The reporter asked: "What will happen if China does not have its own national industry at all?"

Mr. Liu said: "There's nothing to do, just let others slaughter it!"

As a result, the "China Business Times" published an article called "Lenovo and the 'Eight-Nation Alliance' Fight for the Market", which compared Lenovo's confrontation with foreign brands to a life-and-death national defense war.

"The conscience of American imperialism" or something, that's all in the future.

I have to admit that at the moment of 1994, Lenovo was the only company that could carry the banner of national computers, and Lenovo's peers had all fallen: Great Wall was an agent of IBM, Founder was an agent of DEC, and Sitong was an agent of Compaq, completely giving up their own brand management. The giant didn't do anyone's agent, well, people changed careers to sell health products.

It is true that Lenovo survives on government orders, but the problem is that there is no other brand except Lenovo, and this one is still insisting on it in China at that time.

In the battle to defend national brands, the most awesome is Huawei, compared to which other companies are too low to engage in price wars.

At this time, with the promotion of program-controlled technology, China is facing a comprehensive upgrade of the telecommunications network. Multinational companies such as Nokia and Ericsson, with their absolute competitive advantages, have killed their Chinese counterparts in a bloody blur.

In the beginning, Huawei had to adopt the strategy of surrounding the cities from the countryside, because the telecom departments in the big cities simply looked down on Huawei. Later, Mr. Ren came up with a solution, that is, to set up a joint venture branch with the provincial telecommunications bureaus, which means that the telecommunications bureau has become a partner of Huawei, and every time Huawei sells a machine, the telecommunications bureau can also make a profit. As a result, the provincial telecommunications departments all purchased Huawei products, which was equivalent to buying their own companies' machines, and major foreign brands were instantly driven out of the Chinese market, achieving sales of 4.1 billion yuan in one year.

What the heck?

Can you still do this unique business?

Such behavior is so barbaric that not only Nokia and Ericsson are incomprehensible, but even local Chinese companies have shouted grievances, and people run to sue every day. Eventually, the government ordered provincial telecommunications bureaus not to run private companies, and Huawei was forced to reorganize and reclaim the joint ventures, but by this time Huawei had already captured the Chinese market. However, the leaders of the telecommunications bureaus in various places felt very disappointed, and as soon as the joint venture company was withdrawn, their small coffers were more than half empty.

……

The salesman sent by Lenovo was named Liu Chen, and he patted himself as soon as he met: "Boss Song, you are so right! I watched the interview with you by "Chinese Entrepreneur", and I admired it so much. Electronic information management, is definitely the future development direction of enterprises, there is a foreign company called Wal-Mart, people even have their own satellites, through the network can achieve logistics scheduling. ”

"Yo, you still know Wal-Mart, you have a wide field of vision. Song Weiyang said with a smile.

Liu Chen said modestly: "I have also heard people say, I can't be compared with Boss Song, Boss Song is the most international entrepreneur in China!"

Song Weiyang said: "Don't pat me on the back, get down to business." ”

Liu Chen said: "If you want to realize electronic information management, you must buy computers. Our Lenovo is the only remaining domestic computer brand, our price is lower, but the performance is not inferior to foreign brands. Moreover, as long as the purchase volume is large enough, we will give away Lenovo Hanka for free, and at the same time be responsible for installing all office software. Buy our company's computer, you don't have to think about any problems, and we are fully responsible for after-sales maintenance!"

"Can you help set up a local area network?" Song Weiyang asked.

"No problem!" Liu Chen said.

Song Weiyang said: "That's okay, first order about 100 units, five units each of the company's headquarters and each branch, and one for the sales branches in each province." But you have to make sure that you can set up LAN for Xifeng's headquarters and branches, and you will also be responsible for basic computer teaching. I want to hold computer classes on a regular basis, and organize company cadres to study for five days every month, which is arranged by Lenovo. By the way, we pay for the class by ourselves, and each teacher also has a lecture fee. ”

"Yes, Boss Song is really long-term, I believe that your company will be the strongest in the industry!" Liu Chen was overjoyed.

The order for 100 computers is enough, and according to Song Weiyang's attitude, as Xifeng Company grows, more computers will be purchased in the future.

As for the price discount, it is naturally the company's procurement department that is responsible for the negotiation, and Song Weiyang has long stopped touching such trivial matters.

Some people will scold, why do you have to buy a computer with the "conscience of American imperialism"?

As mentioned earlier, only Lenovo is a domestic brand in China at this stage (although they are all assembled), and Founder, Great Wall and Sitong have given up on being their own brands and have completely become agents of multinational companies - it was not until many years later that Founder and Great Wall picked up their own brands again.

In 1994, if you don't buy Lenovo, you can only buy IBM and Apple.

As for assembling it yourself, well, it's better not to waste that idle time.

Lenovo computers were soon shipped to Xifeng's local companies, and the employees were very excited at first, but it didn't take long for them to feel a headache, and they were forced to learn computer office, and "one-finger Zen" and "two-finger Zen" became the general skills of Xifeng Company in minutes.

However, the company's publicity department can brag again, they can be very proud to say: "Xifeng is the first enterprise in China to realize electronic automated office, we are not afraid of international competition, we want to take the lead in the international market!"

At the level that WPS can't play, it's a shame to say that automated office is really embarrassing, and the company's computer has been reduced to a game console for a long time, and Tetris has risen!

It was Lenovo's sales staff who made Song Weiyang find a way to make money: buying Lenovo's shares on a large scale.

Lenovo was listed in Hong Kong City at the beginning of this year, and it has been falling every day recently, and it is estimated that it will have to fall for a few more months. Probably when Lenovo launches a "cheap domestic computer", it can be purchased, and it is possible that the stock price will quadruple in half a year - because at that time, Lenovo will be crowned the supreme national brand and become a symbol of the successful resistance of China's business community to foreign investment.

……

For the next period of time, Song Weiyang had nothing to do, and conceived the electronic information management system suitable for the current stage of the enterprise all day long.

Suddenly, there was a big move on the side of the winery, Zhong Dahua suddenly announced a shareholding transformation, and the appearance was very ugly, I heard that Mayor Huang was even slapping the table and scolding.

(Final Chapter Public Version)