Chapter 186: The Dinner Party (6)
1. "I think this investigation should be unnecessary, and it is not worth wasting manpower and material resources for such an investigation.
In addition to fake children like me, there are many real children who are reluctant to go to the children's shoe section to buy shoes.
In terms of Ferragamo's wearability, it is completely possible to produce smaller yards, so that fashionable mothers can go out shopping with the same fashionable children.
Is it just by imagining that picture, it already starts to feel beautiful?
In this world, there should be few little girls who have not walked in their mother's high heels, unless her mother has never had high heels at all.
Instead of letting the beauty of little girls stay at the stage of imitating their mothers, why not just make smaller shoes and realize their dreams?" Yan Yun feels that the rights of "fake children" are as important as the rights of "real children".
"You see things from a very special angle, and the ideas are very interesting. In my opinion, you are better suited to be a brand, not a shoemaker. The director called Yan Yun a shoemaker, which was a recognition of her.
Because Salvatore Ferragamo is a brand that has been committed to the spirit of craftsmanship from the very beginning.
Of course, rather than chatting with intern designers, the brand director wants to find himself a suitable brand assistant.
"Thank you for this recognition.
In the back of my mind, I've always believed that there is no conflict between being a brand and being a shoemaker.
Like Salvatore Ferragamo, he is not only a talented shoemaker, but also a brand expert. Yan Yun expressed his opinion.
The brand director motioned to Yan Yun with his eyes to continue.
Although Mr. Salvatore is a recognized Italian brand and Italian designer, his dream of making shoes actually started in the United States.
When Mr. Salvatore was only thirteen years old, he began to make shoes under his own name, which was his talent in shoemaking.
At the age of sixteen, Mr. Salvatore opened a small shoe repair shop in the United States, and before he was twenty years old, he began making prop shoes for Hollywood movies.
In the 1939 film "The Wizard of Oz," which inspired the inspiration of Mr. Salvatore's boat-shaped heel, Judy Garland, has a pair of all-important prop shoes.
In the movie, the heroine wears a pair of ruby shoes to escape the witch's attack and save the Munchkin.
These ruby prop shoes are from Mr. Salvatore's hands.
Since his twenties, Salvatore Ferragamo's fans have been either Hollywood stars, celebrities, and even many princes and nobles.
It seems to me that marketing is as natural a talent for Mr. Salvatore as it is for shoemaking.
The cornerstone of the Salvatore Ferragamo brand should have been laid at that time. "Yan Yun is still good at chatting, especially when talking about the field he wants to cultivate.
"Are you interested in the movies of that era?" asked Yan Yun, the brand director.
In terms of Yan Yun's age, the movies of that era were too far away, and at the age when Yan Yun was born, movies were no longer "exclusive" to Hollywood.
Movies have long begun to become fast-food, and there are too many movies released every year, and you may not be able to watch new movies just by watching them.
"I was only interested in the prop shoes in the movies at that time. "Everyone has their own demands when watching movies, some people watch the picture, some people watch the story, and some people watch the editing, but Yan Yun likes to watch old movies very differently, and only pays attention to the shoes inside.
Yan Yun's love for shoes goes far beyond the movie itself.
"Then you should know that compared to the other pair of prop shoes he made himself, Judy Garland's pair can only be regarded as nameless. The brand director began to talk to Yan Yun back and forth.
He believes that the popularity of the shoes that Yan Yun just mentioned is not enough to show Salvatore Ferragamo's contribution to Hollywood.
"I know which pair of shoes you're talking about.
Salvatore Ferragamo's most famous prop shoes should have appeared in Marilyn Monroe's "The Seven Year Itch" movie.
When people think of Marilyn Monroe, the first thing that comes to mind is the scene where she pressed the hem of her skirt with both hands.
I remember she was standing on the vent of the subway because of the rapid passage of a subway, and an upward air flow was blowing from the underground pipes, and the air flow blew up the hem of Marilyn Monroe's pleated skirt.
In the most memorable picture of Monroe's skirt flying, the 10.16 cm sexy stiletto heels she wore on her feet were from Salvatore Ferragamo. Given how well Yan knew the Salvatore Ferragamo brand, there was no way she could have ignored the shoes.
"Can you remember the specific height of the heel?" The brand director was not surprised by the year mentioned by Yan Yun, but the height of the heel accurate to the millimeter had to surprise him, and most people would only remember the heel of ten centimeters.
"Mr. Salvatore designed at least 40 pairs of high heels for Marilyn Monroe, each with a precise 10.16 cm heel. (Note 1)
I think this should be the 'shoe inventor' Mr. Salvatore, the sexiest heel height of the sexy goddess. "Shoes Yanyun can do everything he can do with his true love.
That's right, and the strappy ballet shoes worn by Audrey Hepburn in "Roman Holiday" are also Haute Couture by Salvatore Ferragamo. Seriously, it should be a little more famous than Judy Garland's ruby shoes. Regardless of the age gap, the brand director found that he and the young intern in front of him still had something to talk about.
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Note 1:
Many of Salvatore Ferragamo's shoemaking ideas have become benchmarks for generations to come.
For example, Jimmy Choo's high heels are mostly ten centimeters high.
As an aside, the pleated skirt that Marilyn Monroe wore in "The Seven Year Itch" just mentioned was auctioned for $4.6 million in 2011, which was 28.732 million yuan at the exchange rate at the time, which is still the price before tax, and the actual price after tax was $5.52 million, or about 34.478 million yuan.
However, the sky-high price of $4.6 million a dress was still auctioned in 2016, three months before Marilyn Monroe's death, when she celebrated the 45th birthday of then-US President John F. Kennedy, the nude diamond-encrusted sexy dress. The latter was sold for 4.8 million.
It's just that the gold content of $4.6 million in 2011 feels higher than the $4.8 million in 2016.