Chapter 599: It's a Big Bargain
On the first floor of the Relativity Building, apart from a spacious vestibule, most of them are independent shops, which signed a lease contract last year, and after the ownership of the building changed hands, the agreement continued to be fulfilled, but the contract was adjusted, and the owner became Relativity Entertainment.
On the east side of the main entrance, closest to the entrance, is the newly opened Starbucks.
James Murdoch sat by the glass curtain wall on one side, looking through the transparent glass curtain wall and surveying the people coming in and out of the Relativity Building.
This office building, no smaller than the Fox Building, will one day be filled with the staff of Relativity Entertainment?
James Murdoch had an idea when he spoke to Jim Prologis that day.
It is a blessing to be born into a super-rich family, but there are several siblings, each of whom is ambitious, and James Murdoch feels that he is unlucky again.
Rupert Murdoch is in his seventies, and although James Murdoch never said it, he felt that his father was old.
The age spots on the face are all in a string.
The future belongs to the younger generation.
But it is not easy at all to get the most power of News Corp., and a few siblings will not easily agree.
As for the woman, James Murdoch never took it seriously, the father was old, but he was not confused, and the woman didn't get much.
In the same way, my father is not old and confused, and the heir he chooses must be the one with the most ability, the most achievements, and the one who can further make News Corp. bigger.
In the traditional media industry, News Corp. has almost reached its limits, and it is extremely difficult to continue to grow, and the emerging media and entertainment industry should have a lot to offer.
Relativity Entertainment's business is growing rapidly on both fronts.
This is one of the reasons why James Murdoch won his hands on the Twentieth Century Fox business.
If Twentieth Century Fox had taken a big step forward in his operation, who would be the chairman of News Corp.'s board of directors in a few years' time?
If Ronan was to answer this question, the answer couldn't be simpler, and the person who sat in that position would never have changed for more than a decade.
Ronan arrived at Starbucks five minutes earlier than the agreed time, but he didn't expect James Murdoch to come earlier.
"Hi Ronan. James Murdoch stood up to greet Ronan: "Long time no see." ”
Ronan shook his hand: "When did you, the CEO of Sky TV, come to Los Angeles? Why didn't you contact me earlier?" ”
James Murdoch said with a smile: "I have a little business with Twentieth Century Fox, and I need to make a special trip, the company is big, and some managers are too lazy to worry about not running in person." ”
As if he didn't know what Twentieth Century Fox had done, Ronan said, "When I have time, I'll call a party." ”
"We're old friends anymore. James Murdoch politely declined: "You're welcome. ”
He began to cut to the chase: "I went to see a movie last night, "Resident Evil: Apocalypse", and the opening film is your company's work, right?"
Ronan said, "yes, it just came out last weekend. ”
James Murdoch took the opportunity and said: "The show I went to see had a good attendance and a good box office, right?"
"It's ok. Ronan said roughly: "The premiere won a box office title. ”
James Murdoch touched his chin: "If I remember correctly, this is the third film of Relativity Entertainment to win the box office this year, right? It seems that three have been released so far." ”
Ronan smiled: "The main reason is that the schedule is good, with the results of "Apocalypse", it is very difficult to change the schedule and enter the top three." ”
James Murdoch immediately responded: "If Relativity Entertainment had more powerful media resources to promote, it would have done better at the box office." ”
Ronan gradually heard the meaning in his words, and simply followed his words and said: "Also, the media is currently the weak point of Relativistic Entertainment. ”
"Can you fix this weakness anytime soon?" asked James Murdoch.
Ronan joked, "James, unless you can convince your father to sell me some newspapers and TV stations at a low price." ”
James Murdoch couldn't help but laugh: "I can't convince him of this kind of thing." However, I am willing to act as an intermediary to facilitate more and closer cooperation between Relativity Entertainment and Twentieth Century Fox and News Corp., so that News Corp's media can be fully opened to Relativity Entertainment's films at a more favorable price. ”
This kind of thing is certainly not free, and Ronan also wanted to see what James Murdoch suddenly came to him and wanted to do, so he simply said: "Relativity Entertainment is certainly willing to cooperate with Twentieth Century Fox and News Corporation, which is what I dreamed of." ”
James Murdoch looked at Ronan, who looked sincere and didn't look fake.
Who knows what's behind sincerity? James Murdoch didn't take it seriously because he was that kind of person.
"I think the two companies should have a closer relationship. James Murdoch said with the same sincerity: "So that we can work more closely together." ”
Ronan said, "James, what do you suggest?"
James Murdoch said with a smile: "Nothing special, the usual way of cooperation in Hollywood, the company swaps, Twentieth Century Fox and Relativity Entertainment hold each other's shares." ”
This answer is not what Ronan expected, it is normal for large companies in the circle to hold shares in each other, but the shareholding ratio is very low, and it is more symbolic.
Then there are complex companies with these shares, and there are also a small number of identical investors.
Ronan asked directly, "What about the proportions?"
"I can't call the shots. James Murdoch is still smiling: "But I think as long as the conditions offered by Relativity Entertainment are generous, and my lobbying, it will not be difficult to impress the board of directors of the group." ”
What is the favorable conditions offered by Relativity Entertainment? Ronan secretly slandered himself, is this the cooperation that Relativity Entertainment took the initiative to come to?
Ronan specifically asked, "What will impress News Corp. and Twentieth Century Fox?"
James Murdoch had already prepared: "In my personal judgment, the board of directors of News Corp. could accept a 20 percent stake in Relativity Entertainment in exchange for about 3 percent of a stake in Twentieth Century Fox." ”
Twentieth Century Fox is a giant with a market value of more than $25 billion, and he does not dare to convince his father and the group's board of directors if such a share exchange condition is to be achieved.
After all, the outside world's valuation of Relativity Entertainment is about $2.5 billion.
Ronan's expression did not change, but his heart raised his vigilance, sure enough, the imperialist selflessness did not die!
There are many factors for the development of Relativity Entertainment in the case that the six major companies occupy the absolute upstream.
Once Lionsgate became bigger and stronger, and Netflix even became a member of the MPAA, why? Didn't the Big Six companies know that they would seriously threaten their position? But the Big Six never really joined forces and went all out against them, because the Big Six companies themselves were competitors.
If the six major companies monopolize absolute superior resources and are monolithic, Hollywood will not be what it is now.
Relativity Entertainment was developed in the gap between the six major and under the cover of DreamWorks, with a single equity structure, extremely healthy finance, abundant cash flow reserves, and a relatively complete production and marketing channel.
These are the capital of Relativity Entertainment, and they are also the capital of the six major companies that dare not officially start a war against Relativity Entertainment.
Equity is the basis of this.
Selling 20 percent today is equivalent to the relatively solid shell of Relativity Entertainment, opening a hole and giving Twentieth Century Fox and even News Corp. a chance to toss internally.
The strongest cities crumble from within.
3 percent of the 20th Century Fox shares in exchange for 20 percent of the shares of Relativity Entertainment, from the outside world's evaluation of the two companies, Ronan undoubtedly has a big advantage.
But not to mention the previous ones, only one point is enough to strengthen Ronan's mind.
Netflix is preparing to go public!
Ronan said euphemistically: "Three percent for twenty percent, this is too cheap, I'm afraid it's hard for you to convince News Corp to ......"
"Believe me, I'm at least seventy percent sure!" James Murdoch swore as: "Ronan, your ability is worth Fox's premium!"
Relativity Entertainment produced and released more than a dozen films last year, plus the old films, how much profit did it make?
Ronan sighed, could it be the relationship between the growing environment and the natural advantages brought by the big group, James Murdoch is so confident, why didn't he let him finish his words?
"James, I appreciate your kindness. Ronan could only say this: "If Relativity Entertainment wants to cross-stake with other companies, I will definitely give priority to Twentieth Century Fox." ”
Hearing this, James Murdoch paused slightly, and instantly returned to normal: "Okay, Ronan, I hope we can work together in depth in the future." ”
This result was expected, so it was not a surprise.
It's just a pity that the huge interests can't blind this young man's eyes, and he doesn't have the opportunity to enter the game to break the relativity theory entertainment from the inside for the time being.
James Murdoch was a little disappointed, but he didn't dwell on it, and shook hands with Ronan very graciously and said goodbye: "I will return to London soon, you must contact me when you go to London, and we will get together again." ”
Ronan smiled and responded, "Definitely." ”
This is the Relativity Building, and Ronan sends James Murdoch out of Starbucks out of the most basic courtesy, watching him get into the car near the door, knowing that Relativity Entertainment has no way out, either enter the top layer of Hollywood, or be eaten by the forces at the top......
James Murdoch got into the car and sat quietly thinking for a long time, and the friendly negotiations under the guise of cooperation did not achieve the goal, so he had to think of other ways.
He told the driver-assistant, "Let people stare at Ronan Anderson. ”
.