Every year, starting from the public holiday Veterans Day, after Thanksgiving, Christmas and New Year, it constitutes the second largest prime time in the North American film market in addition to the summer season - holiday file.

In this period, commercial films tend to have more family atmosphere, and the goals of independent small productions are aimed at the awards season.

The weekend before Thanksgiving is the prime time for the holidays.

Although "Alexander the Great" produced and distributed by Warner Bros. is not very suitable for the atmosphere of the Thanksgiving schedule, it is definitely a giant compared to other films in the same schedule.

Universal Pictures' "BJ's Nativity Diary 2" is a sequel to the blockbuster movie, and it is also full of confidence, holding a premiere a week before its North American release, and taking the lead in opening in more than 2,600 theaters in North America on the Wednesday before the weekend, hoping to seize the opportunity.

But the box office of $1.48 million on the first day of filming gave Universal Pictures a blow to the head.

With Thanksgiving just around the corner, "Alexander the Great" and "Night at the Museum" have premiered.

Miramax is more sensible, "Spring of the Cattle Herding Class" is a French film after all, there is no premiere, and the opening scale is less than 400 theaters.

The premiere of Embassy Pictures at Nokia Plaza in Los Angeles welcomed a large number of family-oriented audiences.

The various pre-screening promotions, as well as the content revealed in the trailer, clearly tell all audiences in North America that "Wonderful Night at the Museum" is the most suitable movie for the whole family to watch together.

Museums are also attractive subjects in their own right.

When many people browse the museum, they must have had wonderful ideas: for example, some things are worth a lot, and if you get them secretly, no matter whether they succeed or fail, will you not have to worry about eating and drinking for the rest of your life?

Are some worth a pennant and 500 yuan in cash?

There are also more reliable ideas.

Will the static statues of ancient figures and taxidermy suddenly move out of their fixed positions and re-energize the once dry bodies?

Everyone has daydreams, such as watching the Victoria's Secret show and fantasizing about killing 100 people in one day, such as passing in front of a portrait and feeling that the eyes in the painting are always moving.

When no one is around, will the museum suddenly come to life?

All this seems impossible, but people are immersed in daydreams, and it seems real and incredible.

Everything in the museum seems to come to life, just like after watching the Victoria's Secret show, I feel that those models will line up in front of me and applaud.

Daydreams are dreams after all, and it is impossible for people to eat and drink without worrying for the rest of their lives, but they are people's spiritual comfort.

Movies are precisely the best daydreams, and in the world of the big screen, nothing is impossible to achieve.

Even if you want to watch Victoria's Secret angels or superheroes line up to applaud, you can find similar plots in the San Fernando Valley film.

As a result, a movie suitable for the whole family to watch together on holidays appeared in the most suitable schedule.

In addition to the movie itself, the male lead cannot be ignored.

In this era, Ben Stiller has great appeal in comedy, and even many people in the Hollywood industry wonder why such a good-looking, pee-and-fart actor is so popular?

But the huge success of "Meet My Father-in-law" made Ben Stiller a first-line comedy star.

In "Night at the Museum", Ben Stiller still performs well.

The characters he plays are perfectly suited to the fun-filled plot.

The most colorful movement of this film is the resurrection of the museum's exhibits at night, as the audience feels as if they have traveled through a time tunnel and entered a wonderful world that blends history, legends, fairy tales, and nature.

In a way, it's a live-action version of the museum's "Toy Story."

In Hollywood, where homogenization is becoming more and more serious, this film undoubtedly has a freshness that does not transcend the audience's appreciation.

Although the original book is an illustrated story about putting children to sleep, the film is made funny and not childish.

From the beginning of its premiere, "Wonderful Night at the Museum" has been sought after by family audiences, and the attendance rate is extremely impressive, and each family audience is a group, which means that there are at least two audience members, or even four or five families.

Once a family carnival is popular, its power is often amazing.

In the data collected by Embassy Pictures, the average live score of the film from the family audience group is as high as "A"!

As the awards season is about to begin, a commercial film like "Night at the Museum" that appeals to audiences, especially young audiences, often means being disgusted by another group.

The film's Rotten Tomatoes index is rotten from the start, with a freshness rating of only 44 percent.

But it's not the worst of this weekend's films, nor is it the worst to be scolded by critics.

Warner Bros. produced and released "Alexander the Great", which opened on a large scale after the premiere, this giant epic hit the squib on the first day, with a 16% freshness on Rotten Tomatoes and an average IMDB score of 5.7, as well as a live score of D from theater audiences, indicating that the film was both not expensive to critics and disgusted by audiences.

As a result, "Alexander the Great" only received $5.55 million on the first day.

Critics criticized it as incomplete, and the audience dismissed it, and after the first day of release, "Alexander the Great" was declared a failure.

There is a considerable degree of surprise in the Hollywood industry, because it means that a box office tragedy of an epic film even more tragic than "King Arthur" has occurred.

What's wrong with epic war films?

Hollywood practitioners with a keen sense of smell are gradually realizing this.

Even Relativity Entertainment has doubts within it.

Some people suggested that the project of "Spartan 300 Warriors" should be suspended, but considering that the film project was promoted by Ronan himself, these suggestions only stayed at the internal meeting of Shahai Entertainment, and they were all suppressed by George Clint.

Ronan didn't say much, Zack Snyder's heavily inked "Three Hundred Warriors of Sparta" should actually be classified as a comic book adaptation of a superhero movie.

Leonida's performance in the movie and even in the original book is simply a superhero.

In contrast, the orthodox Hollywood epics, which have generally performed poorly in recent years, even "Troy", are far from the expected results of Warner Bros.

The audience seems to be tired of epic movies, and regardless of word-of-mouth, the market response is always mediocre.

Another film, "Spring in the Cattle Herding Class," which was bought out and released by Miramax, is also far less popular than the market outside of North America.

Of course, Rotten Tomatoes has a freshness of 69% and an average IMDB score of 7.9, which is also the best among the films that opened in the same schedule.

But on the contrary, the box office data of "Spring of the Cattle Herding Class" is the worst.

This is a French film after all.

With $430,000 in more than 300 theaters in North America in its opening weekend, the French comedy has a long way to go.

If he doesn't make a profit at the Oscars, Miramax is very likely to lose a lot of money.

Facts have proven time and time again that except for extremely rare cases where the proportion is so low that it is outrageous, the probability of getting a foreign language film from overseas to North America is infinitely close to 100%.

Therefore, except for a few foreign language films that Ronan remembers more clearly, he doesn't even touch Ang Lee's famous works.

Similarly, "BJ's Single Diary 2", which is more like a British movie, did not receive much in North America, with only $3.07 million in cash on the first day of its opening weekend.

However, the film's largest market is in the UK, not North America.

If you count on the North American market alone, Universal Pictures won't even be able to recover the production costs.

The first part of the film grossed more than $70 million in North America, but the overseas box office led by the United Kingdom and Western Europe reached $210.38 million.

"Wonderful Night at the Museum", which is the best for Thanksgiving, became the biggest winner on the first day of the weekend.

In 4,215 theaters, the film earned $15.12 million in a single day.

By the next day, "Night at the Museum" was still at the top of the charts, with a steady increase at the box office of $15.88 million.

Despite the poor reputation of the media and critics, with the support of a family audience, the film stood proudly at the top of the list after the competition of the weekend before Thanksgiving.

In the first three days of the opening weekend in North America, "Wonderful Night at the Museum" earned $39.81 million, firmly occupying the first place in the box office list.

"National Treasure", which entered its third week of screening, successfully stole the limelight from the rest of the new films with a revenue of $17.04 million and became the runner-up at the box office.

In third place was Alexander the Great, but it grossed only $12.11 million over the weekend, while the film cost a whopping $155 million to make.

The investors are doomed to lose all their money, and this is an epic disaster even more tragic than "King Arthur".

Some small investors may go bankrupt because of this project.

The results of "BJ's Single Diary 2" in North America are not good, but they are not bad, and the box office of $10.73 million is basically in line with the filmmaker's expectations.

Miramax's "Spring of the Cattle Herding Class" has a limited distribution scale, regardless of attendance, and the box office of a single theater is average, and it does not enter the top 10 at the box office at all, and the box office continues to dive in the last two days of the weekend, and the North American opening weekend only earns $720,000.

This French film entered French theaters as early as August, and not only the word of mouth exploded, but also the market, with the French box office revenue reaching nearly $6 million in the first week, and the total box office in France has now exceeded $45 million.

Its overseas box office revenue has approached $70 million.

But North America is such a strange market.

It is estimated that this is also related to the mentality of Americans, who only have the United States in their eyes and do not pay much attention to the situation overseas at all.

This may also carry over to the film and media industry.

"Night at the Museum" is undoubtedly the big winner for the time being.

With the Thanksgiving holiday approaching, the popularity of "Night at the Museum" continued unabated, and after a short three-day working day, the film's single-day revenue in North America remained at around $15 million.

Although there has been a flood of bad reviews as more filmmakers have released reviews, and the Rotten Tomatoes index has fallen all the way, "Wonderful Night at the Museum" has unbelievably drawn a divine trend.