"It's our annual mid-year book sale soon, do you have any key points in hand to promote?"

Li Guoming felt a lot of pressure on his shoulders, and Dengdang.com was obviously a comprehensive shopping website, but now it has become a professional book sales website.

When people buy daily necessities or other things, they don't even think about bells, they only come here when they buy books.

Buying a book on the bell network is not only an advertising word, but also the first choice of many people.

Standardized books, a wide variety, clear pricing, fast logistics and distribution, and simple products are not only the leader of domestic book online shopping, but also once controlled the pricing power of book publishing and distribution, making traditional retail booksellers complain.

Even the publishing companies love and hate the bell.

With an additional large-scale sales channel, even unpopular books that have been stocked in the publishing company's warehouse for many years can be sold through various promotional activities, such as 10,050 ah, 5% discount, and so on.

The domestic book market is relatively chaotic, with many publishing companies, many sales platforms, and countless book stores. After the online bookstores led by Dengdang.com integrated book resources and defeated book retail stores with price wars, the entire market became more and more transparent and standardized.

When Goudong Book City joined the online book battlefield, it fought a price war with Dangdang for several months, invested hundreds of millions of dollars in book promotion, and even the publishing company was a little unbearable.

Even in order to cater to consumers, the two sales platforms still have to take care of the interests of publishers.

When they fight a price war, they shift some of the cost to the publisher, and the publisher is not willing to do the thankless task.

Under the mediation of many parties and the consumption of funds, Dengdangwang and Goudong Book City shook hands and made peace.

But they are also extremely hostile to each other, one wants to maintain the leading hegemony, and the other wants to continue to rush up, and conflicts are inevitable.

Last year, the share of the book market fell to 47 percent, and for the first time it fell to 50 percent.

However, Goudong Book City has come to 29%, and the momentum is unstoppable.

Li Guoming, as the head of the book department, is under great pressure, he doesn't want to see the share of Dengdang.com continue to decline, and he must make full use of this mid-year promotion!

The mid-year promotion has a wide range and large scale, which directly generates revenue quickly, and can also maintain and attract customers.

Why do other people buy books at Bell?

The reason for the price, the type of book, the speed of delivery, the service, the habits!

It now sells an average of 20 books per second, and can increase to hundreds of books per second during the mid-year sale.

"We've talked to the major publishers, they're stocking up, and everyone wants to sell better this year. ”

"The supply must be sufficient, do we need to prepare some best-selling books in advance? I think Goudong Bookstore will definitely not let go of the opportunity for year-end promotion. If you don't take the book back and put it in your own warehouse, it always feels a little unreliable. ”

"It's been confirmed, Goudong will fight with us. We must not lose this head-to-head battle!" Li Guoming had already received the news early, "You must sort out the list of those bestsellers, and you must bring most of the supplies with the publishing company." Let's eat meat and let them drink some soup. ”

If the book promotion is all about books that are not very famous and not very good-looking, the sales will definitely not go up.

It has to be matched, there are bestsellers, and there are also some regular books to get customers to make up the order.

Presumably many readers have a similar experience, obviously just to buy a book, but after seeing a coupon full of 100 minus 50, they can't help but buy a few more books, obviously they don't need the rest of the works at all!

If you want to sell a book well, you just have to put it on the Internet.

First of all, of course, the cover is scanned, processed, and placed on the homepage for recommendation, and then related recommendations.

You can't do that in a brick-and-mortar bookstore.

What other books did the people who bought the book buy, and which books did the people who read the book read.

There's also tracking sales.

For example, if a customer buys the first volume of "Zhu Xian", the bell will recommend it to him after the second and third volumes come out. Or last year I bought a book for a 13-year-old child, and in two years I recommend a 36-year-old's book.

Readers who prefer to watch martial arts will get more recommendations for this type of book, which is easy to do in the era of big data.

……

"Alas, what did I think at the beginning, I actually signed this number!"

Chen Long couldn't wait to slap himself twice.

When Shen Xu hurriedly took the title and type of "The Dedication of Suspect X", he was reluctant to sign a contract at all.

It was also under the kind words of editor Lai Feiyu that he agreed to sign an industry-specific publishing contract, and the number of first prints was twice the number of pre-sales.

As a result, more than 200,000 copies were sold in pre-sales, and the number of first prints was determined, which was 450,000 copies.

At first glance, the number of first prints is quite large, but excluding the pre-sale, there are only 227,000 copies left!

For ordinary reasoning, 200,000 copies may not be sold out in two years.

The better the pre-sale and the higher the first print, the more popular the book is, and it is also the easiest to reprint.

Chen Long didn't know whether to say that "Suspect X" was lucky, and the release period happened to meet the two major online bookstore giants doing mid-year promotions, and the staff of Dengdang.com opened their mouths to directly say 100,000 copies!

Dengdang.com is the channel provider that undertakes this pre-sale, and it is naturally very clear about the needs of customers and the popularity of the book.

Even if it's a suspenseful reasoning, as long as customers are willing to buy it, then you have to prepare more in case you need it.

Not only "Suspect X", but even the rest of Qin Chuan's books also asked the open-book publishing company to prepare more supplies.

The most critical point is that in addition to the bell network, Goudong Book City is also engaged in promotions, and it is basically certain that it will also ask for its own side to get the goods.

The number of first prints is only enough for these two online bookstores, and there are some other online bookstores and physical bookstores that can't get the goods at all!

That's not going to work!

"Regret it! Now go to Shen Xu to talk about the seal. ”

Fortunately, there is no additional cost to printing, and it is better to be soft now than to run out of stock at that time.

The so-called overprinting is to purely increase the number of prints, and the pictures and text remain unchanged.

And reprinting is to scrap the original book and reprint it.

Reprinting is to change the cover, content, pricing, and binding method to print.

Chen Long regretted not being at the beginning, and he wished that he would sign more in one breath and save the trouble now.

Fortunately, "Suspect X" has not yet entered the printing house, and it can directly increase its total printing volume to 600,000 or 800,000 copies by reprinting!

At this time, Chen Long was not worried at all that the printed books would not sell.

How bold the people are, how prolific the land is, he even hopes that "Suspect X" will take advantage of the opportunity of the mid-year promotion and completely open the market!