For the peach yogurt popsicles that suddenly emerged in Tongcheng, the local ice cream companies know a little bit about the facts, and know that behind the Xufeng Food Factory is Kunyang, a special fruit company, so they did not make a move to follow the trend.

However, the surrounding cities don't know much about Xufeng Food Factory, only that the popsicle market in Tongcheng has suddenly risen recently.

Although Tongcheng is not in the city of central heating, the living standards of the residents are relatively high, and the temperature in the air-conditioned room is high, and the market for popsicles will come.

Liming Ice Cream Factory is an old signboard in Tongcheng, even after the transformation into a private enterprise, the profits of the ice cream factory have been good.

"Director, at present, there are a large number of peach yogurt ice cream on the market, and there are many strawberry yogurt, blueberry yogurt ice cream products, all of which follow the trend of Xufeng peach yogurt popsicles, I suggest that our factory also produce a batch of products, our factory's hottest big blueberry ice cream takes advantage of this east wind, in this off-season, it may be able to create a small peak of sales. ”

"Jianwei, have you ever tasted the ice cream produced by Xufeng?"

"Well, not yet. ”

"When you taste it, you won't have such a naïve idea, Xufeng's ice cream is really good, what is commendable is that there is no flavor added to the ice cream, all the peach flavor comes from the peach pulp and the peach juice contained in the ice cream, Xufeng has Kunyang Fruit Industry behind the support, I believe you should not be unfamiliar with the fruits they sell, right?"

"But now that the sales of many follow-up products have begun to rise, we don't expect to reach the height of Xufeng, but there should be no problem in throwing off opponents at the same level. ”

"You're still thinking about it too simply, why didn't there be a hot ice cream in Tongcheng last year? Is it that last year's Tongcheng people didn't have money in their pockets this year? Of course not. Consumers are not fools, they can recognize Xufeng's ice cream because it really has an excellent taste, plus Kunyang snow peaches are on sale, sixty or seventy-one peaches are not everyone willing to buy, but 15 yuan ice cream is not a problem. ”

"You are looking at the products on the market now, not half a month, they will naturally disappear, now consumers are willing to pay for high-quality goods, but you want to fill the number is impossible, the ice cream produced by our factory is good, but compared with the ice cream produced by Xufeng, we are not enough to see, you want to follow the trend or dispel it as soon as possible." ”

Unfortunately, not everyone can have a clear positioning for themselves like the director of Liming Ice Cream Factory, and counterfeit ice cream on the market soon flooded the major supermarkets and convenience stores in Tongcheng.

The design and color of these counterfeit ice cream packages are almost exactly the same as those produced by Xufeng, except that the product is called peach yogurt ice cream, and the price is only one-third of that of Xufeng popsicles.

There are many customers who have never tasted Xufeng peach yogurt popsicles, and they bought counterfeit ice cream under the misleading packaging, and they are still very puzzled after tasting it.

This is the hottest Internet celebrity ice cream in Tongcheng now?

"Lina, there are a lot of popsicle products on the market that follow our trend, do we need to adjust the sales plan of popsicles in the future?" Zheng Mengru reported this matter to Qian Lina as soon as possible, but the latter didn't care about it at all.

"If you just follow the trend, then we have no way to take each other, you mainly look to see if there is any counterfeiting of our product trademark, with the intention of using copycat packaging to deceive consumers' products, this kind of report directly to the Industrial and Commercial Bureau. ”

"By the way, contact some local public accounts of Tongcheng that we have cooperated with before to do some basic publicity for our popsicles. Our popsicles are aimed at the high-end market, and these low-priced counterfeits are not a cause for concern. ”

Just as the director of Liming Ice Cream Factory predicted, consumers are not stupid, they will no longer choose to follow the trend of ice cream after being fooled once, and consumers who have eaten peach yogurt popsicles produced by Xufeng before will not choose to buy copycat products, after all, the price of 15 yuan is suddenly reduced to 5 yuan, and everyone will look at the brand first.

The decline in sales was a fatal factor, but there was also a direct reason for the disappearance of follow-up products, which was the drastic reduction in the number of freezer counters.

The popsicles produced by Xufeng are not enough to sell, and naturally there will be no problem of being reduced to the counter, but once the sales of follow-up products decline, supermarkets and convenience stores are not charitable, since they can't make so much profit, so why not just withdraw the cabinet and put mutton and hot pot balls to make money steadily.

In just one week, the counterfeit ice cream has experienced the whole process of soaring sales, falling off a cliff and finally withdrawing from the cabinet, among which there may be one or two brands of ice cream that are still struggling to support, but more of them have disappeared directly from the sight of the people of Tongcheng.

Xufeng's peach yogurt popsicles are in full swing in Tongcheng, and Teruichi Okada has directly delayed his plan to return to his home country because of this popsicle.

"Boss Zhou, please be sure to hand over the agency of this popsicle to me, please!" Local people love to eat peaches, and peach products are also very popular in their own country.

It can be said that when it comes to peaches before, Toru Okada believes in the peaches produced in the local country. The reason why I came to Tongcheng is also because the peaches have been taken off the market, and the domestic snow peach market is blank, and the snow peaches in Kunyang can make up for the vacancy in the winter market.

But when I was talking with Boss Zhou in Kunyang in the conference room before, I was conquered by the taste of peaches after just tasting a bite of Okada Teruichi.

Unlike ordinary peaches, these snow peaches have a crisp texture and an attractive aroma that is even better than local peaches. It is precisely in this way that he will brave the cold wind to line up to draw the peach king, this quality of peaches can kill all sides in summer, let alone in winter.

And just three days ago, Tetsuichi Okada learned that Kunyang's Xufeng Food Factory had produced a new product, an ice cream made of snow peaches.

Snow peaches, which can only be tasted in winter, can be tasted all year round after being made into ice cream?

As for eating ice cream in winter, it is nothing in the country, after all, there are many bare-legged girls in winter.

Speaking of girls, if this ice cream is placed in the country, some incendiary advertising words must be added, such as the pink color in winter, the taste of a girl's first love, and the pure natural flavor without any flavor added, each of which is a bargaining chip that can increase the price.

Although Tetsuichi Okada was still begging Zhou Kun to sell the agency of the popsicle to him in the conference room, he had already begun to plan how to market and promote it in his mind, and Zhou Kun felt goosebumps when he looked at the mysterious smile suddenly shown by the man in front of him.

"No, the production of this batch of popsicles is too low, and Tongcheng can't supply it, so there is really no way to export it to the local country. ”

Tetsuichi Okada was not discouraged, because Yamazaki-kun had warned him before that Boss Zhou, unlike Manager Qian, did not attach much importance to exporting goods to his home country.

"We can increase the unit price of ice cream, why don't we raise it to 20 yuan a piece, what do you think?"

"It's not about the price!"

"25 yuan a piece!"

"It's all said that it's not about the price. ”