Gods overnight!

This is the truest portrayal of "The Dark Knight" after its release.

The film officially debuted in North America, and the Joker became a god with the death of Heath Ledger and the momentum of Warner Bros. and the unparalleled evil charm! "The Dark Knight" became a god because of its super high professionalism and audience reputation! Director Christopher Nolan became a god because of directing such a movie!

The one who received the most attention and became the focus of public opinion and the audience was not Bruce Wayne, not Christopher Nolan, but the Joker!

This neuropathy who played Batman in the past has officially evolved into an "ugly man"!

Warner Bros. also used an incomparable classic marketing case to show the world how to maximize the effect of a dead man.

This is a classic case of publicity and marketing that will definitely go down in the history of global cinema.

Of course, the premise of all this, the quality of "The Dark Knight" itself is absolutely excellent.

This is also the most special one in the development of superhero movies until now.

After the official release of the film, in the eyes of too many people, it is more appropriate to say that "The Dark Knight" is not so much a superhero movie adapted from the comics as it is a dark and heavy crime drama.

There are just too many people touting it.

"It's definitely not an exaggeration, in terms of conceptualization, creation, acting, and directing, it surpasses all of the Batman franchise and even all of the superhero movies. ”

"The Dark Knight elevates the vulgarity of comic book superhero movies to a very high level, rendering the discussion of art and commercial films worthless, not only with the feel of classical tragedy, but also with contemporary hot topics such as terrorism and transgressive power. The most important thing is that the movie looks flawless!"

"The Dark Knight is the first comic book adaptation to date that has truly achieved great artistic success!"

"I will undoubtedly regard "The Dark Knight" as the best movie! The perfect blend of business and art, the ultimate balance between profundity and popularity, with a majestic soundtrack, exciting scenes and three-point performances, completely shocking people's feelings!"

The touted voices, from the media to film critics to the general audience, are almost unanimous.

In some ways, as long as a movie is blown by more people, it will become a god.

It can only be said that the pre-promotion of "The Dark Knight" was too strong, and Warner Bros. put the sudden advantage of the film to the maximum.

"The Dark Knight" has naturally become the hottest film in this summer file.

Whether it is "Spider-Man 3" and "Hulk" in May, or "Mission Impossible 3" on Memorial Day, or "Transformers" released on Independence Day, its popularity is far from comparable to "The Dark Knight".

Before the box office of the film exploded, all kinds of peripheral toys had exploded.

The protagonist toys launched before the movie actually caused a frenzy of panic buying, especially the "clown" dolls.

Courtesy of Warner Bros. and DC Comics Design, Relativity Entertainment's "Joker" figure was originally priced at $9.99, but sold out of stock as soon as it was launched.

After the premiere of "The Dark Knight", a clown doll appeared on the Internet and soared to $30, but it was sold out at once, and soon it was out of stock on the Internet.

One of the main reasons for the double popularity of clown dolls is that Heath Ledger has passed away, and his dolls are not only commemorative, but may continue to increase in price in the future.

The part of the order, which was in charge of Relativity Entertainment, began to bomb the other side of the Pacific again.

On the other side of the Pacific Ocean, a medium-sized city with foreign trade and toy peripheral processing as its main industries, has regarded Relativity Entertainment as the God of Wealth, and invited Ronan and Robert Iger to visit the site with letters, and kept drifting across the ocean to the Relativity Building.

According to some sources on the other side, in recent years, Relativity Entertainment has brought an average of nearly one billion US dollars in various movie-derived peripheral orders to that city every year, driving a series of related supporting industries, and bringing tens of billions of CDP data every year.

Most importantly, this is Forex!

Although foreign exchange is no longer as popular as it was in the decade, its importance cannot be overlooked.

Relativity Entertainment's revenue share in "The Dark Knight", until the end of next year, is also in its own interest to cooperate with various commercial initiatives of Warner Bros. and DC Comics.

Since midnight, the theaters where "The Dark Knight" has been screened in the United States have begun to be crowded, even far more than last weekend, and hundreds of people have lined up in front of the ticket gates of many popular theaters, and the queue has been outside the theater for a time.

With the increase in the number of theaters and screens in North America, it has been a long time since this kind of splendor has been seen.

And The Dark Knight set a new North American market record with 3,260 midnight theaters, surpassing the 2,915 record held by Pirates of the Caribbean 3: World's End in 2006.

No one will doubt that The Dark Knight has set a new box office record for the North American Midnight show!

At midnight, Ronan had just finished performing a righteous backstab on Jessica Felton when he received a text message from Connie.

"The box office announcement of 'The Dark Knight'?"

In the past few months, as long as they are in Los Angeles, the two are tired of being together every night, and Jessica Filton has also learned a lot of Ronan's work and living habits, and then turned over from Ronan's oppression and asked: "The publicity and marketing are so successful, the box office at midnight is terrible, right?"

Ronan glanced at the text message and deliberately sold off: "Breaking the box office record in North American film history." ”

Jessica Felton grabbed Ronan's vital point and threatened, "Hurry up, how many!" She opened her mouth slightly, revealing two neat rows of snow-white teeth: "Otherwise, ......"

Ronan was very cooperative, saying, "$18.6 million, which is the highest box office figure since the concept of midnight shows in North America." ”

Hearing this number, Jessica Felton laughed and said, "So much of Warner Bros.'s promotional marketing efforts have not been in vain. ”

Ronan said: "This classic case is worth learning from every Hollywood company. ”

Jessica Filton leaned over and whispered, "Stop talking about movies and work, let's move on." ”

Ronan certainly wouldn't refuse, a set of suppression plus armor piercing plus charging skills, Jessica Felton was soon declared dead.

The next day, the word-of-mouth of "The Dark Knight" was lifted in all directions, and in any aspect, it can only be described as an explosion.

emaScore gave an average of "A+" to 55 MetaCritic reporters and 9.7 to IMDB users.

Of course, there are many people who don't buy it.

"The most fundamental reason why the clown is so clever, how fascinating his methods are, and how refined his psychological tactics are is because he is such a person from the setting, and he should be so perfect from the character setting, not so charming as the plot develops. ”

Not everyone can't see the aura of the protagonist on the Joker.

It's a pity that in the face of the surging trend of public opinion, especially the impact of the actor's death and the promotion of publicity, as long as such a point of view is exported, it will immediately be sprayed.

Man is full of infinite sympathy for the departed, but not for the living.

Times are constantly changing, but the mainstream group of the film market will not change, and young people will always be the pillars of the market, and they are willing to pay for their favorite films and peripheral products.

As far as commercial films go, The Dark Knight is cool enough, and that's also the key to being able to engage the audience without being dark and heavy.

As people born in the 90s grow up in North America, films with light-hearted themes will become the absolute mainstream of commercial films.

Strictly speaking, most of this group of people don't like films with heavy themes, and movies that are too heavy and dark will be rejected by most of them.

If "The Dark Knight" goes back five to six years, and without the huge influence brought about by Heath Ledger's death, it is really hard to say whether it will be as successful in the North American market as it once was when the mainstream of the film market is renewed.

After all, movies are cultural products that are greatly affected by the social environment.

Of course, the style of "The Dark Knight" has also brought another road to the Hollywood film industry, especially Warner Bros. and DC Comics.

However, the film's box office and commercial success have been unstoppable.

As soon as Friday ended, major media outlets began to exclaim the birth of a new single-day box office champion, which was only $67.8 million at the time, and then revised to $71.9 million.

Such a single-day box office data cannot be described as an explosion, and it has trampled on all the previous single-day box office records in North America.

The early publicity of this film is too sufficient, and it has also aroused the curiosity of countless people, causing a considerable number of audiences to want to enter the theater for the first time to see the true face of "The Dark Knight", the advance of the film and the one-day screening on Friday consumed enough enthusiasm, and when Saturday passed and Sunday arrived, the statistics of Saturday box office data inevitably declined.

However, the decline is not large, and it will not affect the box office trend of "The Dark Knight" too much.

On Saturday, the film collected another $64.67 million in North America!

Three days after the opening weekend in North America, "The Dark Knight" was like a bamboo, creating a miracle, and the strongest start in North American film history was born.

In 4,355 theaters, $164.56 million was earned!

The glory of "The Dark Knight" is so great, and it is hard to regain!

Although "The Dark Knight" was a super hit in the first weekend, which is inseparable from the increase in ticket prices, the number of nearly 21 million viewers in the first weekend of this film also set a new weekend viewing record in North America.

Even, quite a lot of media began to talk about "The Dark Knight" can challenge the box office myth created by "Titanic" in North America.

It's just a fantasy, and if nothing else, the publicity and distribution strategy of The Dark Knight alone, as well as the number of IMAX theater screens, doomed it to be an impossible task.

Especially the former, the pre-screening campaign drove too many audiences into the theater in the first week.

This is a good thing in more ways, but it also affects the long-term screening of the film.