Chapter 250: European Strategy

The media in Europe has a long history and has formed its own unique traditions, which Darryl does not know much, such as the French newspaper "Les Teams", the German "Der Spiegel", "Kicker", England's "Times" and so on.

These veteran media have a history of hundreds of years, the style of running newspapers has been solidified, and the user group is relatively fixed. The most important thing is that you can't graft the Sam's Nation Today set of things onto these old newspapers.

Sally is in charge of collecting information in the media market to see which media outlets are not doing well and are interested in selling.

Dalil used the network of the previous banking system to find out the direction of the media industry, after all, any media that wants to raise money needs to do so through banks. It is extremely easy for banks to understand any industry.

Both Darryl and Sally are well versed in the rules of the commercial world, and after releasing the news of whether the media industry is willing to sell, they immediately give the news payment.

With the reward, you can get the most real-time real news, otherwise, the news you get may just be old news on the bad street, and there is no use at all.

Under the pressure of the downward trend of the world economy, enterprises are also shrinking from advertising, and in the era of extreme lack of advertisers, the life of print media is also difficult. In Europe, news of the collapse of the print media is also not uncommon.

It's just that the media that have gone out of business either have problems with their operations, or their user base is too small to withstand the economic winter. This kind of media is not what Zhang Yi likes.

What he needs is the kind of traditional media that is more influential, but not too conservative.

After the news is sent, under the so-called heavy reward, there will be brave men.

Within a few days, I received a bunch of messages of interest in selling.

There is a lot of information from the banking system, and some of the sources of the news are laughable and laughable, and they are actually revealed by the heads of the media or shareholders.

In fact, it is not surprising that such a phenomenon occurs.

Micro-hardware software, which has always been generous, is undoubtedly the best choice for the owner in the minds of migrant workers.

These managers who have exposed their family backgrounds, in addition to being interested in rewards, more importantly, still think that if they are acquired by Zhang Yi, it will be a very happy thing.

After all, the companies acquired by Zhang Yi of Sam's Country, such as Blizzard, Intel's chip division, and his peer "Sam's Country Today", are widely circulated for the high salary, high benefits, and meticulous employee care of micro-hardware and software.

In the cold winter of the economy, it is undoubtedly a perfect choice to be able to stand up to such a conscientious enterprise.

Zhang Yi's erection of the story of a daughter buying horse bones silently portrays him as a perfect boss. At this moment, stimulated by the previous story, the acquisition became a joy for both the acquirer and the acquiree

A good thing.

In other words, the acquiree is not resistant, and even likes to hear about it, and feels that such an acquisition is a win-win situation.

In Europe, the French were known for their romance, England for their gentlemen, and Germany for their rigor.

However, the French, embodied in culture and newspapers, kept tradition and resisted foreign culture.

The gentlemanly spirit of the English people in life is lost in the newspapers, and it is surprising to see that the best-selling newspaper in the country is the vulgar and ambiguous Sun newspaper.

And the Germans, whose rigorous spirit is embodied in the paper media, seem to have lost their creative spirit.

Darryl and Sally, as Sam's countrymen, had no interest in German and French newspapers, which, in their view, were too serious and dull to fit Zhang Yi's philosophy of running a media.

As a result of the final choice, Darryl chose Telegraph Today, which was preferred by the English middle class, while Sally chose Mail Today, which was very similar to the style of the Sun newspaper.

The difference between these two choices and the style of running a newspaper is too great, and after a long debate, no one can convince anyone.

Although he is the leader and Sally is the assistant, Daryl, who has been immersed in the workplace for a long time, understands that the beautiful blonde young woman in front of him seems to have a close relationship with the boss, in this case, how can he take the risk to argue with the other party! Maybe he may have insisted on seeing himself 20 years ago, but he is in his 40s, and he has already gone through a thousand tempers and reached the realm of honor and disgrace.

So, Darryl simply handed over the two different opinions to the boss, and the boss decided.

Looking at the information sent by the fax, Zhang Yi fell into deep thought. England's media industry is the most developed in the world, and the paparazzi are also the most dedicated, and even the scandals of every member of the royal family were once written into a twisty and heart-wrenching soap opera.

You could say it's inferior, but it's very real, far better than the same media that sings praises all day long. Therefore, Today's Post, such a media, he likes it very much in his heart, as for whether it has ruined the atmosphere in England, it has something to do with him, even if it has a relationship, that is, just find two part-time workers and come out to top the black pot.

In this country, the media is one of the most daring groups, daring to report on anyone and everything. And Mail Today and The Sun are among the best.

The Sun belongs to Murdoch's Sky Media Group, which has deep pockets and is unlikely to sell the Sun to others.

The similar style of "Mail Today" is difficult to operate because of the economic crisis, and it is natural that there are rumors that it will be sold.

As for Sally's choice of The Telegraph Today, it is very popular among the middle class

Ying, the style of running the newspaper is somewhat similar to "Sam's Country Today", and it can be very easy to graft Sam's Country style to the "Today's Telegraph" newspaper. Undoubtedly, this is also a good choice. Another important plus is that for British English learners, this newspaper is ideal for outsiders to learn English.

On tablets, the current English e-newspaper is American English, and many English learners prefer British English. In this case, the appearance of the "Telegraph Today" newspaper makes up for the regret of British English learners. After all, the name of the best newspaper for learning English in my previous life was not for nothing.

As for the "Mail Today", although the style has changed greatly, he is familiar with the newspaper methods of these newspapers in his previous life, and he is not afraid to control it at all.

After figuring it out, he picked up the phone and dialed it.

"Daryl, it's me!"

"Boss, have you already decided? I thought it would take more than ten days for you to make a real choice. ”

"Business is changing rapidly, this kind of trivial matter, if it traps me for more than ten days, then everything else will be delayed!"

"Yes, boss, then you have decided, which media outlet to buy?"

"Why one? Mr. Daryl!"

Hearing this, Daryl was stunned for a moment, does the boss also have a goal?

"So, boss, which one do you prefer?" asked Daryl cautiously.

As a subordinate, not knowing that the boss already has a goal is a serious dereliction of duty, he blamed himself in his heart.

"The two of you have chosen a good target, one is biased towards mass entertainment and the other is biased towards orthodox media, although the styles are different, but they are both the types we need.

So, I decided that we should buy both newspapers!

"Ahh

Although the two newspapers are not first-class newspapers, they also have a long history and a relatively wide user base. Or rather, the boss is going to enter the media industry in a big way.

Ignoring the surprise of the two, Zhang Yi continued, "Since the inside information of these two newspapers is more or less related to the shareholders or management who own them, then in terms of the purchase price, don't be too low-priced. ”

"Yes, boss, now you have a good reputation for sympathizing with your subordinates, and you are already well-known in the circle. Everyone has no resistance to being acquired by you, and is even happy to see it come true, which has cleared a lot of hidden obstacles for our acquisition!"

Zhang Yi is very comfortable with this sycophant. He couldn't help but laugh.

"Hehe, Daryl, you're getting better at talking now, and you don't feel like Sam's anymore, and you maybe

Naturalized Celestial, what do you say?"

"Boss, I am your loyal servant, if you want me to be naturalized, I will be naturalized!" After Zhang Yi heard it, he laughed twice, passing by, and did not have an in-depth meaning on this topic.

In fact, if you say that Sam's green card is more difficult for ordinary Celestial Empire people to get, but as a foreigner, it is even more difficult to naturalize the Celestial Empire, because the Celestial Empire is currently not facing the naturalization policy of foreigners at all.

"The acquisition will be completed as soon as possible, and in addition, we will immediately negotiate with some large supermarkets in the European Union to enter the sale of tablet computers. In addition, urge the software department to speed up the speed and complete the support of German, French, Italian, and other mainstream European language versions as soon as possible! I don't want to see that when the tablet is sold to users, the only languages supported are English and Celestial Empire. ”

"Understood, boss, we will speed up these tasks. ”

"Also, after the negotiation is completed, I will be present in person when the contract is signed to show my respect for the European media industry! ”

(End of chapter)

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