672 [Next big game]
(In the previous chapter, "mobile phone system" has been corrected to "PDA system".) )
Google doesn't make mobile phones, so why does it want to acquire Android?
In fact, at the beginning of the design of the Android system, it has nothing to do with mobile phones, and this thing is specially designed for handheld computers. Its main competitors are two, one is Apple and the other is BlackBerry, and Google seems to intend to become a PDA system provider.
In Europe and the United States, the prospects for smartphones (3G) and handheld computers are promising, and many technology companies are spending huge amounts of money on research and development. And the two commodities are separate, with smartphones focusing on communication and entertainment, and handheld computers focusing on business offices, and almost no one predicts that they will eventually converge.
It wasn't until Apple suddenly launched a real smartphone that Google finally realized that Android can also be applied to mobile phones!
The reason why the Android system was able to seize the mobile phone market later was also thanks to Nokia's strategic mistakes.
Since 1998, Ericsson, Nokia, Motorola, Samsung, LG and many other mobile phone brands have successively adopted the Symbian system.
As a result, just when Apple launched a smartphone and Google realized that Android could also make a mobile phone system, Nokia suddenly bought Symbian as a wholly owned company, wanting to monopolize this most powerful system and use it to contain its competitors. LG, Sony Ai, and Samsung have withdrawn from the Symbian field, and Google has taken the opportunity to throw an olive branch, so these brands have collectively switched to the Android camp.
At that time, Apple's smartphones triggered a revolution, and there were many similar mobile phone systems, which belonged to the era of competition. For example, Microsoft has launched a smartphone system, and the crooked ham sausage uses the brew MP system. Android can fight its way out, in addition to the aforementioned opportunities, it is also the first to announce open source and build a system ecology in the shortest possible time.
But now, the Android system has been acquired by Song Weiyang, and Larry Page thought that Song Weiyang wanted to gamble on PDA (handheld computer).
The two sides formally began negotiations in early September, with Google paying $40 million for a 49% stake in Android. At the same time, China and Google each injected $10 million, which was used for the perfect development of the Android system.
The founder of Android serves as the CEO of the headquarters, responsible for the handheld computer direction of the Android system. The branch (Android China) is 30% owned by Ark Technology, located in Zhongguancun Software Park, and Chinese engineers are responsible for the direction of Android smartphones, and the patent results researched by Ark are also a copy of Ark.
The reason why Larry Page is willing to cooperate, and only owns 49% of the shares, is because Song Weiyang has a huge Chinese market behind him. Shenzhou's handheld computer, which currently ranks first in sales in China, will be replaced by Android (formerly BlackBerry) in the future. At the beginning of the cooperation, the Android system got a big order, and even Song Weiyang promised to persuade BBK to use Android on the handheld computer to help Android promote it in China, and Larry Page decisively accepted this good thing.
With the cooperation between China and Google, the Android system will definitely develop rapidly in the PDA field!
Of course, the main thing is that Larry Page doesn't realize how big the potential market for Android is, and only treats it as an ordinary investment. Anyway, after Google went public, it acquired companies all over the world, and its investment projects could not always be controlled, so what about giving the majority of the equity to Shenzhou Technology?
Even a few years after Apple launched its smartphones, Apple's system was **OSS, and the small boss was the Symbian system, and at that time the prospects of Android were unclear, at most it could become the "Soochow" of the Three Kingdoms era.
Thanks to Nokia's own death, even though Nokia monopolized the Symbian system, many mobile phone manufacturers did not leave immediately, but joined forces to force Symbian to open source. This process lasted for three or four years, and every year there were vendors disappointed and switched to the Android camp, but there were still a large number of manufacturers who had a fluke mentality.
Finally, Nokia couldn't bear the pressure and was forced to announce that the Symbian system was open source. Then he reversed himself halfway, arguing that "open" means open rather than open source, offending all the remaining vendors who support Symbian, which made the number of users of the Android system exceed that of Symbian.
……
In the past, although Song Weiyang told Mr. Ren that Shenzhou would skip 3G and directly study 4G technology, it was impossible to bypass it when it was actually operated.
3G smartphones (pseudo) have long been launched in Europe and the United States, although China has not issued 3G licenses, but many manufacturers are betting heavily. Shenzhou Technology is naturally no exception, whether it can launch 3G mobile phones is another matter, but the technical reserves of 3G mobile phones must be done, in order to perfectly take over the future 4G era.
Some time ago, after Song Weiyang attended the mid-year meeting of Shenzhou Technology, he communicated with Shen Fuxing alone for several hours, and established a top-secret R&D project called "Fire Theft Project" to develop smartphones.
In fact, Apple set up a similar project last year, bringing together more than 1,000 employees to work on the development of the first-generation iPhone.
More than 400 technicians participated in the "Fire Theft Plan" in the initial stage, and more R&D personnel will join in the future, and the three R&D centers have related small projects. Even, China has set up a fourth R&D center in Luzhou for this purpose, relying on the scientific research strength of USTC to overcome "multi-touch technology".
The R&D budget for the entire plan is 2 billion yuan, which is more than twice as much as Apple's research and development of the first-generation iPhone! And the acquisition of Android is just part of the "fire theft plan", just like Apple's acquisition of related companies halfway, you can't rely on your own research on everything.
Since Ark Technology has a stake in Android (China) Company, it is responsible for developing mobile phone Android on the basis of PDA Android, which can be regarded as using the engineers who have designed computer systems in Ark.
Acquisition of Ark, acquisition of Android, everything is done to make smartphones!
It will take many years to understand that Song Weiyang was playing a big game of chess.
Now even Shen Fuxing, CEO of Shenzhou Technology, is skeptical of Song Weiyang's "fire theft plan", and is worried because he can't predict the future. The R&D budget of 2 billion yuan, even if it is divided into several years of investment, is a huge amount of money for Shenzhou Technology.
Counting other R&D projects, the total R&D investment of Shenzhou Technology this year is likely to exceed 2.5 billion yuan!
In addition, with the acquisition of Ark, Android, and the construction of the Ark Building, Shenzhou Technology's funds are about to bottom out, and Shen Fuxing is even considering going public to make money.
Every year, even Shenzhou Technology can't afford a R&D budget of this scale. Don't look at the company's frighteningly high sales now, but the profit margin is constantly decreasing, Shenzhou's products are forced to fight a price war, and the market competition has fallen into a white-hot state.
Fortunately, the sale of PHS business accounted for 800 million yuan, and next year it can also open up new markets by relying on primary school students' mobile phone watches, otherwise it will only choose to reduce R&D expenses in the future.
However, the effect of this approach is very significant, and Shenzhou products are praised by consumers as "domestic conscience", and the cost performance at the same price is invincible. And the quality control is also very good, the failure rate of other domestic mobile phones is more than 10%, and some even exceed 40%, while the failure rate of Shenzhou mobile phones remains below 8%.
In the eyes of young people under the age of 30, as long as they do not buy foreign brands, Shenzhou's mobile phones and computers are the first choice. The configuration and functions are not far behind, the quality is guaranteed, and it is generally cheaper than foreign brands.
Of course, older consumers trust Lenovo more, and it's hard to change the impression that these people have. However, this kind of person is still the main consumer, at least the consumer of the computer market, and children need to pay for computers.
But Shenzhou has a future, and when these young people grow up now, and when their economic strength grows, that is when Shenzhou's products really shine.
It won't take long, it will take a few years.