At the end of the year, Apple's side finally blew up.

At first, it only leaked a few secrets, letting the outside world know that Apple was working on a big project. As a result, the "friends and businessmen" inquired through various means, and finally found out the more core things, and even the American media came to get a piece of the pie.

In this case, Jobs can only bite the bullet and announce that Apple will hold a product launch conference on January 9.

By New Year's Day, Apple's prototypes weren't working properly — the first two prototypes were scrapped by Jobs, and this prototype had only been developed for about half a year.

The developers of Apple's engineering department were driven crazy by Boss Joe. Since September, they have been working an average of 80 hours a week, eating, drinking, and lazing all in the company, and they can't leak their work content to anyone. Even project personnel have to pretend to be employees of other companies when they go on business trips, and the circuit diagrams and industrial design drawings provided to suppliers are also mixed.

Shenzhou Technology is also rushing for time, and relevant developers work at least 12 hours a day. These engineers have been paid two to three times their regular wages for several months in a row (as well as the accrued overtime allowance).

Song Weiyang always pays attention to Apple's news, and the day after Steve Jobs announced the product launch conference, Shenzhou Technology also announced the holding of a product launch conference.

Moreover, the time was set to be particularly disgusting, ten days after Apple's product launch.

Why not get ahead of Apple?

Hehe.

Moscone Exhibition Center, San Francisco, USA.

Since January 2, Jobs has been busy with rehearsals for the event.

It's not so much a product launch show as it is a promotional show, full of fraud. Just like the Beiyang Fleet in those years, when it tested its artillery in front of the military observers of various powers, the shells fired by warships were empty, and someone needed to ignite the bombs on the target ships.

No way, until the last day of the rehearsal, the Apple mobile phone still can't connect to the network, the phone often can't be dialed, and the crash and automatic shutdown also happen from time to time.

The atmosphere at the rehearsal was tense to the extreme, and even if someone threw something on the ground and made a noise, Jobs would roar loudly: "If the press conference fails, it's all because of you!"

The day before the launch, the lights and stage equipment came in.

These people couldn't get out when they came in, and after the stage equipment was adjusted, they were "house arrested" by Jobs in the exhibition center. There are guards on duty 24 hours a day at the door, and all people entering and leaving must be vetted by Jobs, and the makeshift electronics lab occupies a whole row of guards.

For those who attended the rehearsals and press conferences, it was like stepping foot on the execution ground.

On the day of the press conference, Apple's project managers and engineers drank a glass of whiskey to soothe their nervous and collapsed emotions.

In fact, as long as no one messes around, the launch is sure to be perfect.

Because there is a Wifi signal transmitter under the stage to shorten the wireless transmission distance. They even modified the Apple mobile phone software to make the received Wifi signal frequency different from other mobile phones on the scene, preventing the audience from occupying the same signal frequency.

There are also movable cell towers on site, and the signal display program of the Apple mobile phone is modified to ensure that the mobile signal is always full.

These are all sins done by Jobs, who had to use a metal body and did not listen to the advice of engineers at all. It wasn't until the first generation of Apple mobile phones that users frantically complained about the weak signal, and the second generation was finally replaced with an engineering plastic body, and Boss Qiao's insistence was finally defeated by the market.

The launch of Apple's mobile phone ended successfully and shocked the world!

However, there is still half a year before the launch of Apple's mobile phone, because there are a series of fatal problems waiting for Apple's engineers to solve. At that time, it will detonate the market, and it will seize a quarter of the share of the North American smartphone market within half a year, not because it can't swallow more share, but because the production capacity of Apple's mobile phones can't keep up.

Lei Jun played monkeys with millet, all of which he learned from Jobs. The first generation of Apple was also a variety of monkeys, and even stipulated that each person was limited to one machine, making consumers eager to wear.

On the Chinese side.

Shenzhou Technology spent money to fund a few reporters to go to the United States, send the news back to China as soon as possible, and then frantically hype up Apple's smartphones.

Several major web portals in China also reported the news of Apple's smart phones, which instantly blew Jobs into the sky.

"Apple has set off a new revolution in mobile phones, where are China's smartphones?"

"Chinese mobile phone brands lack innovation genes and will only be thrown farther and farther away by foreign manufacturers"

"When domestic mobile phone brands are still struggling to survive, Apple has entered the future era"

"The End of Nokia and Motorola is Coming"

Shenzhou Technology spent about 8 million yuan to hype up Apple's mobile phone for just five days.

Spending 8 million yuan in publicity in five days was absolutely unimaginable at the beginning of 2007, and the topic was quickly stirred up. And many newspapers, magazines and websites also followed the trend, and many water armies flocked to it, causing people who like to surf the Internet and read newspapers to think that it is difficult to know that this news is overwhelming.

"Holy shit, a phone without a keyboard, it's cool to think about. ”

"Jobs is awesome!"

"Alas, everyone has launched a full-screen keyboardless mobile phone, and China doesn't even have a domestic smartphone?"

"Didn't Dr. Ma pretend to be a force last year? Say that Shenzhou is going to launch an epoch-making sci-fi mobile phone, it's time to be dumbfounded, no matter how sci-fi is not as good as Apple's sci-fi. ”

"The richest man in Song pretended to be a fool. ”

"What about Lenovo? What about China? What do Chinese mobile phone manufacturers do? Do you understand what scientific research is?"

“……”

Shenzhou helped Apple mobile phones promote for free for five days, and suddenly sent invitations to major media: Shenzhou will hold a mobile phone conference in five days, and Song Weiyang will be present in person to do the show!

And declared that Shenzhou's new machine will be no less than Apple.

The propaganda in the first five days was all foreshadowing, and the purpose was to arouse the resentment of the Chinese people, and incidentally hype up this topic to attract the attention of the whole people.

In the next five days, Shenzhou Technology does not need to over-operate, and the major media themselves know how to attract readers.

Is Shenzhou mobile phone really not weaker than Apple?

Is the epoch-making sci-fi time declared by Song Weiyang about to come out?

Can domestic mobile phones beat foreign brands?

These are all news selling points, and Shenzhou deliberately leaked a photo of a mobile phone, which was instantly compared by the media with Apple.

People found that Shenzhou's new mobile phone is actually full-screen, and there is no physical keyboard at all!

Then, the media reported again: Song Weiyang and Jobs, two geniuses from the East and the West, actually coincided, and they both chose to design a mobile phone without a keyboard!

Domestic mobile phones are about to rise!

These reports are layered and progressive, guiding the audience's emotions throughout the process. In the middle of the way, it was also mixed with reverse propaganda, which made some media and water armies contradict each other, questioning the strength of Shenzhou Technology, and by the way, the black domestic brand - how boring it is to be full of praise, someone has to come out and raise the bar, so as to set off a public opinion war.

A series of operations that lasted for ten days made all the friends look stupid.

Anyone with a discerning eye can see that such a violent topic of public opinion is definitely planned by the mastermind behind the scenes, it cannot be naturally formed, and the traces of manual operation are too heavy!

But they have to admit that this wave of hype has been extremely successful, and it can be written into business textbooks as a classic case.

The premise is that Shenzhou mobile phones must be able to bear it.

If the product launched is too bad, any hype will be in vain, and it will also attract ridicule and disgust from the public.

But if you can bear it, Shenzhou will be able to soar in the day and directly become a god in China.

All of this was Song Weiyang's handwriting, and the whole process was planned by him personally, and he also used a lot of connections in the media industry.

There is no way, there are too many Fudan alumni who are engaged in the media, and it would be a pity not to make use of them? Song Weiyang personally called him, and the alumni had to save face no matter what they said, and some newspapers even waived publicity fees and only reported them as normal news.

Not only media reporters will come to attend the press conference, but also major operators will also be invited.

The bosses of Ma's Whampoa, Song Weiyang's entrepreneur friends, and dealers from all walks of life also took the initiative to come to the press conference.

In addition, the relevant project leaders and engineers, when the number of people was finally counted, it was found that there were more than 1,000 people to participate, and the venue had to be temporarily changed to Shenghai International Convention and Exhibition Center.