In the original time and space, the protection and development of Kuanzhai Alley is a coincidence, at least the launch time of this project is a coincidence.

One day in 2003, a big leader came to Rongcheng to inspect and specially visited the three ancient building protection areas of Daci Temple, Wenshu Monastery and Kuanzhai Alley. At that time, the ancient buildings in the Daci Temple and Wenshu Monastery area had been almost destroyed, but the wide and narrow alleys were still relatively well protected.

The big leader gave instructions: Be sure to protect the wide and narrow alleys!

Local leaders immediately met to discuss the project, and the conservation development project was quickly identified, with a joint venture between the district government and a state-owned enterprise taking over. At first, I was looking for Southwest Jiaotong University to do project planning, and then I found a company from Tsinghua Holdings to be responsible for the specific design, but it took eight years to do this, and the Anti-Japanese War was won, and the Kuanzhai Alley project was finally completed.

Along the way, several of the country's top business planning companies were invited, and the structure decided that the buildings here were not suitable for operation. Because the depth of the yard is particularly large and the door face is very small, commercial application is very difficult.

And the biggest difficulty is not these, it is the demolition work!

It is a shanty town in the old city, and the living conditions are very poor, and every time it rains, it will be turned into a sea view house. In this case, most of the local residents are willing to demolish, but they have encountered many die-hard nail households.

The nail households are all rich people, and they have a business vision, no matter how much money they give, they will not move, and some ordinary households will not leave. He even deliberately made the contradiction bigger and stabbed it directly to CCTV, which immediately aroused public opinion after the news was broadcast, and these nail households were even more emboldened.

The demolition took several years, and in the end, a few of them were not moved, and they were still nailed until Song Weiyang crossed over.

If we start to carry out demolition and relocation now, the specific work should be much easier. Because the real estate industry in Rongcheng is still in its infancy at this time, the well alley has only been demolished, and the wide and narrow alley has also been retained for various reasons, and this area is not a popular area.

The development of Kuanzhai Alley in history has caught up with the "good time", when the housing prices in Chengdu have skyrocketed, and the real estate industry has taken off by helicopter, and the difficulty of demolition is equal to hell.

Song Weiyang and Song Shumin's father and son teamed up to write a project planning book in person and took it directly to visit a provincial bigwig.

In this planning book, the old and young foxes talk about economic development, cultural construction, and people's livelihood issues, all of which can greatly highlight political achievements. We won't write the specific content of the meeting, otherwise we will have to violate the rules, after all, when Song Weiyang made a report call to "Focus Interview", the censors considered it to be "inciting the masses to induce the regulatory media to cause mass incidents".

Anyway, Song Weiyang made another commotion operation, so that the commercial development of Kuanzhai Alley was successfully established in the summer, and the people were also very supportive. Because in the summer, the rainstorm came again, and the wide and narrow alleys became an ocean again due to the lack of drainage system.

When the protection and renovation project was officially announced, the residents of Kuanzhai Alley cheered, eager to move out of this ghost place as soon as possible.

Song Shumin also took the opportunity to get a piece of land, which was specially used for the resettlement of the demolition households, and by the way, he could also sell the house to make a profit - this piece of land is next to the urban area, and according to normal operations, neither the real estate company nor the local government will use it to resettle the demolition households, because it is too cost-effective.

However, in order to ensure the smooth demolition, Song Weiyang persuaded his father to carry out the operation of "benefiting the people", and the demolition fee given by the government was not enough. Anyway, there is still a lot left of the house built on that piece of land after resettlement, and it can be earned back by selling the house.

The property rights of Kuanzhai Alley belong to the district government, and a company has been set up to manage it. And Song Shumin's Rongxin Real Estate only belongs to builders and development project contractors, to put it bluntly, it is to make hard-earned money by doing chores.

The real profit point is still the well alley next door, and Song Shumin won four-fifths of the land here in one go. The underground parking lot is planned to be connected to the parking lot of the wide and narrow alley, so that it is convenient for tourists to park, otherwise traffic and parking are a big problem. On the ground are all kinds of commercial storefronts, bars, inns, cafes and so on.

The next step is to invite teachers and students from Tsinghua University to conduct field surveys and mapping of the wide and narrow alleys and well alleys. Because the restoration and protection of ancient buildings cannot be carried out by developers, professionals must be invited to take the pulse.

As for how to introduce businesses and attract tourists, Song Weiyang took care of everything, saying that he could be responsible for it.

In his previous life, Song Weiyang's company was called "Summit Real Estate" (you can go back to Chapter 25). He has done all kinds of business, but what really made him the richest man in Rongping was real estate development and property management.

After the crossing, Song Weiyang said many times that he did not do real estate, and that was because he was tired of playing in this industry. Just like parents who are doctors, they don't want their children to apply for medical school, and parents who are teachers don't want their children to apply for teacher training, which is well aware of the bitterness of their own industry, and Song Weiyang II doesn't want to wade into troubled waters anymore.

But his father is doing real estate, and when he is a son, he must give advice.

As long as the Kuanzhai Alley project is successful, Song Shumin's Rongxin Real Estate will definitely be an instant hit, and local governments across the country that want tourist blocks will rush to cooperate with Song Shumin. Even if this project is not profitable, it is worth it, first, to have a good relationship with the leaders of Rongcheng, and secondly, to promote its own fame to the whole country.

Coming back from a walk around the dilapidated wide and narrow alleys, Song Shumin answered the phone and said with emotion: "Your eldest brother called, Moutai has made a big move again." ”

"What's wrong?" asked Song Weiyang.

Song Shumin shook his head and smiled: "The China Association for Standardization cooperated with Moutai to formulate an industry standard GB18356-2001, which was officially approved by the State Administration of Quality Supervision, Inspection and Supervision yesterday, and is scheduled to be implemented on December 1 this year. ”

Song Weiyang asked, "What is this standard?"

Song Shumin said: "The product standard of geographical indications for liquor is still the only one in the country, and there have been no liquor companies that have made such standards before. In the future, if other liquor brands want to do similar standards, they will definitely follow the format of Moutai, and Moutai has eaten a crab in the Chinese liquor industry. ”

"Our immortal liquor does not belong to the famous liquor of geographical indications, and the standard of Moutai has nothing to do with us," Song Weiyang said with a smile, "What is Xifeng Liquor, Fenjiu, Kouzijiao, Shuijingfang, Gujinggong, and Jiannanchun, so as to control counterfeit products well." ”

In recent years, the liquor industry has been sluggish, and major brands are frantically engaging in side businesses, but Moutai's publicity has become more and more fierce.

In particular, the advertising slogan "National Liquor Moutai" has aroused the disgust of the whole industry, and many wine companies have joined forces to scold it several times. This kind of propaganda slogan, you just use it in the people, and you actually use it on TV stations to advertise, which is a 100% violation!

Under the continuous opposition of dozens of liquor companies, Moutai has now become a public enemy of the whole industry, and the advertising slogan "national liquor" may also be taken down by CCTV.

So Moutai was a little impatient, and in a few months, he had to apply for the "national liquor" trademark, and then the application was not approved for more than ten years. However, Changyu Company's application for the "Cabernet" trademark was approved next year, and then it instantly received Moutai's treatment in the liquor industry - becoming the public enemy of the whole red wine industry.

Because Cabernet is just a type of red wine, derived from the French Cabernet. Changyu Company's approach, just like Xianjiu Group ran to apply for the "strong fragrance" trademark, and it was approved, and only Xianjiu in China can use the word "strong fragrance" in the future, how do you say other wine companies will react?

The official in charge of trademark review was obviously fooled by Changyu Company, and I am afraid that he did not know what Cabernet meant.

Of course, it is also possible to operate in the dark.

Anyway, "Cabernet" inexplicably became a trademark, and the industry lawsuit lasted for eight years. But the raw rice has been cooked into cooked rice, and in the end, it can only be wrong, and the end result is ridiculous.

The whole process was as follows: Four well-known enterprises requested the revocation of the Cabernet trademark, but this request was delayed and rejected by the "TRAB" for six years; the four companies, in anger, directly sued the "TRAB" to the Intermediate Court, with the result that the "TRAB" was operating normally, but it should make a new ruling as appropriate; and the four companies were not satisfied and filed a lawsuit again with the High Court, but the original judgment was upheld.

The lawsuit was not over here, and the four plaintiff companies went to the State Administration for Industry and Commerce (SAIC) for mediation. As a result, Changyu and the four plaintiff companies could use the trademark "Cabernet", while the use by other companies was infringing, including the French origin of Cabernet wine.

It is particularly funny that the French have been brewing "Cabernet" red wine hundreds of years ago, and now it has been registered as a trademark by Chinese companies, and French companies are not allowed to use it commercially in China.

Well, my shoe brand is Jordan, what does it have to do with you Michael Jordan?

When it comes to infringement, Song Weiyang is about to meet a person who will be forced to give up the company he founded in a few years due to an infringement lawsuit.

The first batch of chips produced by SMIC is about to roll off the assembly line, and Song Weiyang wants to go over to celebrate.

After all, Shenzhou Technology is one of SMIC's founding shareholders, and the investment was negotiated by Shen Fuxing last year, and Song Weiyang only needs to sign the contract.

As we all know, the world's No. 1 chip manufacturer is TSMC, and several chips of Shenzhou Technology are also OEM by TSMC.

The founder of SMIC, Zhang Rujing, is a former colleague and subordinate of TSMC CEO Zhang Zhongmou, and the two used to work together at Texas Instruments.

In 1997, Zhang Rujing lost his job due to the abolition of the department of Texas Instruments, and returned with the department team of Texas Instruments to establish the third chip foundry in Wanwan. The rapid development of Zhang's business has already posed a threat to TSMC, but it has suddenly suffered a devastating blow.

At that time, the global demand for chips soared, and a number of industry giants merged to form "UMC", which became a company with assets of more than 80 billion.

TSMC's Zhang Zhongmou was forced to sleep, so he found his shareholder father and spent $5 billion to buy Zhang Rujing's company. This operation process is: the second in the industry unites many younger brothers, and instantly becomes the first in the industry. The original industry was cornered, and the industry was third.

Zhang Rujing was purely affected by the pond fish, he didn't even get involved, and his own company was acquired. Moreover, TSMC still kept it a secret from him and ate the shares of other shareholders before he learned that his company had changed owners.

Zhang Rujing was furious, unwilling to live under others, and took more than 300 engineers to the mainland.

This appeal can be seen, more than 300 top engineers, leaving behind the stable and high-paying jobs in the bends, are willing to follow Zhang Rujing to the mainland to seek an unknown future. When the news broke, bosses in the mainland and overseas threw money frantically, and Zhang Rujing received an investment of more than $1 billion within two months.

Shenzhou Technology also smashed 1.2 billion yuan, almost emptying all the funds that could be used, becoming SMIC's third largest shareholder, accounting for 9.1% of the shares.

In addition, DCIC also took the initiative to set up SMIC's first factory in Shenghai Zhangjiang Hi-Tech Park.

Shenzhou Technology does this because it doesn't want to be controlled by others.

Because of the surge in global chip demand, TSMC and UMC are too busy, resulting in a shortage of several chips in China. Take mobile phone chips as an example, Shenzhou Electronics Company is no longer exporting, because with the growth of mobile phone sales, Shenzhou's own mobile phone chips are seriously out of stock.

Then you can only invest in a chip factory to meet China's own chip needs, and SMIC is the most worthy company to invest in.

Historically, SMIC has become the world's third largest chip foundry in less than 5 years. The reason why there was a miasma later was that the founder Zhang Rujing was forced away - at that time, Abian issued a fine of 5 million Taiwan dollars to Zhang Rujing, ordering him to leave the mainland with funds and team within 6 months, otherwise Zhang Rujing's right of residence in the bend would be revoked. Zhang Rujing was unmoved, and TSMC sued SMIC for infringement and claimed $1 billion.

In fact, the so-called infringement is that Zhang Rujing used his own technology in Wanwan, but his Wanwan company already belongs to TSMC.

There was no way to win the lawsuit, and he couldn't afford to pay $1 billion, so he had to sign an unequal treaty. Not to mention the compensation of $175 million, a third-party escrow account must also be set up, and all SMIC technologies must be stored in this account for TSMC to check whether there is infringement at any time.

It means that SMIC's hole cards are looked at by competitors, and every new hole card must be seen.

In this way, TSMC did not let go, and in a short period of time, it reversed itself and sued SMIC for infringement again. This is purely a false accusation, SMIC's technology is imported from Belgium and has nothing to do with TSMC. But TSMC has an American dad behind it, and the Jiazhou court ruled that SMIC lost the case.

The end result was that TSMC received $200 million in compensation and a 10% stake in SMIC, and Zhang Rujing was forced to leave the company he founded for the second time.

After Zhang Rujing's departure, the new president was relatively covered, but after the death of the new president, SMIC fell into internal chaos. First of all, there are three major factions in the company's team, and there are three major shareholders who are entangled, the team factions are fighting to the death, and the three major shareholders are also tearing each other down, and there is a TSMC staring at each other, SMIC is struggling to survive.

SMIC's experience is the most harrowing tragedy in China's high-tech industry before the technology lawsuit between ZTE and Huawei.

At that time, there was an uproar, and although Song Weiyang did not know the specific process, he also knew that SMIC's infringement had been committed. At least in this time and space, he will not sit idly by, he will continue to expand his holdings, and order Zhang Rujing not to use his bending period technology.

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