Chapter 54: The Father and Daughter's Differences
Very much:
Answer=》
I didn't go any further.
You have to believe that there are some things that don't need to be explained.
If you really want to explain, the more you explain, the more confusing it becomes.
If I go out of my way to explain it, do I have to explain all the misunderstandings we have had over the years?
Why did they break up, and why did they come together again in the end, all of them were confessed to everyone in the group?
Do you want to be the center of gossip?
I don't think you will.
So, let everyone misunderstand that you have hidden me, which is the best solution at the moment.
Anyway, it's already misunderstood, so just follow everyone's wishes.
What's more, I quite like this misunderstanding.
As for Jin Jin, I later explained it to her separately on QQ.
Don't worry, she will definitely not go to you to settle accounts because of the fact that "you hid me privately".
It's just that your family Jin Jin said that you hooked me up again for such a major event, and you didn't tell her at the first time, Jin Jin was very angry, and she still wanted to settle accounts with you.
Jin Jin will not settle accounts with you because of the "private collection" incident anyway, in this case, you will have no reason to settle accounts with me.
You girls' accounts come and go, and I'm still not very convenient to participate~ (Laughing triumphantly)
I was saved and said by your family Jin Jin that I was "lustful and dizzy".
Question=》
I'm a little curious, how are you going to fit me into your mind, you said that those three famous Japanese designer brands (although you told me I hadn't heard of them before) are all from Paris, are you going to go to Paris in the future?
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"Since you all know how much Aokang and Connell sell in Europe and the United States, what do you still want to do to make a pair of shoes that sell for tens of thousands?
Can your brand do better than Aucom and Cornais?
And the average price of sixty or seventy US dollars you are talking about is already talking about the price of these brands' overseas direct stores.
As far as I know, if Kangnai is exported on an OEM basis, the unit price is only $15.
But even with such a low price, it is already three times the unit price of China's leather shoes exports.
You must know that the unit price of an ordinary pair of Chinese leather shoes is only five or six US dollars.
Besides, what kind of European brand with a story to create, you can think of something, has already been done.
Now the malls are full of brands that look like European brands, but are actually local brands.
At most, it is just to register a book abroad, or buy a foreign brand that is about to go bankrupt, and then change its appearance.
Brands from Italy don't have stores in Italy, brands from France don't know about them in France, and brands from Denmark don't exist in Denmark anymore.
In the end, it's just a gimmick.
The key is that the original marketing network is working.
When you go to the mall with your mother, you see Only, VeroMada, and JackJones all under the same company's brand.
Huddle together for warmth, drive together, and business will not be too bad.
In foreign gold plating, these brands have done it like this.
If you want to sell a pair of shoes for tens of thousands, it is impossible to rely on the layer of gold plated alone. "It's not for nothing that Yan Dabang opposes his daughter's idea of starting a brand.
"It's not enough to just gild.
The matter of establishing a foothold in the world for Chinese fashion brands has been dreamed of by domestic businessmen and Chinese designers for many years.
Ten years ago (2001), a domestic businessman took Mark Cheung, a designer in the United States, to establish Mark FAIRWHALE.
The brand has been international since its name.
At the first glance when I saw Mark Warfield in the mall, I usually thought it was a foreign brand.
However, Mark Huafei deserves its name, and from the beginning, it shows that it is a Chinese original design fashion brand that is determined to be "tailor-made for the world's urban nouveau riche".
It's just that the domestic fashion circle of that era could not support the dream of customizing the world's urban upstart fashion.
After that, Mark Warfield was acquired by Seven Wolves, the 'King of Jackets' in Jinjiang. (Note 1)
Then again, there are also good gold-plated brands, such as Stella Luna, which was only established in 2006 and 'originated in Italy'.
When it is not discounted, it can already be sold for two or three thousand yuan.
The pattern of people opening stores abroad is much larger than that of the old brands Aucom and Kangnai. While agreeing with his father's opinion, Yan Yun gave a different example.
"I still don't understand what you're trying to do. What do you mean now is that you plan to travel around for another year after graduation, and then return to China with your cousin to engage in so-called European brands? Your mother and I don't have to immigrate, continue to stay in Wenzhou, help you make Yanlu machinery, and wait for you to return to China?" Yan Dabang asked with some confusion.
"No, didn't you keep saying you wanted to retire?
I think both of you have been working in a factory for more than 20 years, and it's time to take a break and go on a trip or something.
It's okay to immigrate, but don't choose to come to Melbourne just because of me, if you want to immigrate, you can go wherever you like.
I definitely won't go back to China to create a brand, if I want to create a brand, I must first have a reputation in Europe and the United States, and then seriously enter the domestic and other countries' markets.
Just like the Japanese designer brands of the sixties and seventies of the last century.
Otherwise, even if it is not a local brand that is not easy to really enter the international market, it will only be a gold-plated fake foreign brand.
We don't have the background of O'Connell and Connell's time, and we can't succeed in the same way. Yan Yun explained.
"You have been abroad for a few years, and I can't keep up with your rhythm anymore, what you said about Japan for a while and Europe and the United States for a while, is the pattern a little too big?
I said that I wanted to retire because I didn't want to keep the company, and let you do business and endure hardships in the future.
In the past two years, the world has not been good, and a large number of companies of people who used to start businesses together have closed down.
But the brand you just said sounds more difficult than doing business, otherwise you would still come back to Yanlu Shoe Machine, and the company is developing very well now.
If you especially want to go to Europe and don't want to return to China for a while, Yanlu Machinery's branch in Italy will be handed over to you.
If you want to sell the machine to the United States in the future, I won't stop you. Yan Dabang gave his own advice.
"Haha, Dad, you just think of me as a play.
I don't think it would be my love to make machinery.
Actually, I'm just starting to learn fashion, and I know that my ideas are not mature yet.
After graduating, I plan to go to fashion schools in Europe and the United States, as well as the fashion industry.
The most important thing is to have a more in-depth understanding of this industry.
Then let's see where exactly I should start.
I mean, you keep the European sales channel for me.
In the case of Yanlu Machinery, it depends on when you and your mother want to retire.
I have no problem with you selling the company or finding a professional manager to continue doing it.
It's up to you to be reluctant to let go of the group of technical backbones you have cultivated yourself. Yan Yun also gave his father his most real thoughts at present.
"I'm beginning to wonder if we're right or wrong about your future laissez-faire. Yan Dabang said with a little emotion.
"Why did I go to wash my face, and you father and daughter began to talk about life and ideals? Is your father going to start doubting life? Isn't it good to let things go?" After Lu Bingran came out of the bathroom, he began to join the conversation.
"It's not enough to doubt life, your daughter said that she would go to Europe to do brands in the future. Yan Dabang summed up the content of the father-daughter conversation just now.
"It's good to be a brand, it's good to be a brand, you don't have to be like we do business, and the money you earn can't go into your pocket. "Yan Yun's mother's attitude towards the brand is completely different from her father's.
Every time Lu Bingran arrives for the New Year, he will be tossed by accounts receivable.
Everyone has come to Melbourne this year, and it is still impossible to completely let go of it in my heart.
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Note 1:
【Little Ink Classroom】
~Domestic fashion literacy stickers~If you are not interested in fashion, you can not read it~
Xiaomo's fans like the content written by Baidu Xiaomo, Xiaomo is very pleased with this, thank you for being able to see Xiaomo's attitude towards the content he wrote.
What about Baidu Encyclopedia, there is still no way to find some of the content written by Xiaomo.
For example, whether it is Mark Warfield or Seven Wolves, they will not write about the relationship between each other.
When Seven Wolves acquired Mark Warfield, it was not actually a corporate act, simply put, the boss used his own money to buy a brand as a rite of passage for his son.
The relationship between Seven Wolves and Mark Warfield was not slowly understood by some people until the person receiving the gift entered the board of directors after graduation, because the relevant information of listed companies was open and transparent.
There are not many fathers who will take a brand as a gift for their eighteenth birthday, so from the perspective of fashion, Xiaomo especially looks at the future of the Jinjiang brand Seven Wolves, which sounds like no one star and a little bit fashionable.
As written in the article, Yan Yun and Yan Dabang talked about the year 2011 of the Seven Wolves, but in fact, they still can't see the ambitions of the Seven Wolves in terms of fashion.
However, by the time Xiaomo was writing the book, the "wolf ambitions" of the seven wolves had been revealed.
A few days ago, (August 22, 2017), seven wolves did something earth-shattering in the fashion industry.
Seven wolves spent 320 million yuan to win Karl Lagerfeld's brand and channel control in Greater China, with a shareholding ratio of up to 80%.
Seven wolves hold 100% of Mark Warfield's equity, and what is so earth-shattering about winning 80% of another brand?
If you think about it this way, you must have never understood the fashion industry.
How can a brand like Mark Warfeld compare to Karl Lagerfeld?
If you are not familiar with the English name Karl Lagerfeld, then the Chinese name Karl Lagerfeld must have heard of anyone who likes fashion.
If you still don't know who it is, the white-haired brand director of Chanel (Chanel) can you think of something after listening to the brand director of FENDI's rebirth.
There is more than one biographical film about Karl Lagerfeld. This should be extremely rare for a person who is still alive and well and still creative.
If the directors of these two brands still don't remind you of anything, have you ever heard of "Galeries Lafayette" in the fashion circle?
In the fashion world, Karl Lagerfeld is definitely a much louder name than a figure like Bill Gates.
The richest man will come and go, but Karl Lagerfeld's position as the king of the global fashion world has not been shaken for decades.
Seven wolves bought the Greater China management rights of Karl Lagerfeld's eponymous brand a few days ago.
Jinjiang people, like Wenzhou people, are recognized as the most business-savvy people in China.
Usually many things, Wenzhou people walk in front, but there is one thing, Jinjiang people throw off Wenzhou people a few streets, that is, listing.
Wenzhou's private lending is too developed, resulting in many brands not feeling the need to go public, which is not a good thing for brands.
Of course, when Seven Wolves bought the operation rights of Karl Lagerfeld in Greater China, it is simply not just to open a few more Karl Lagerfeld stores, but to do one of the most popular things in the world's top fashion circles today - top luxury brand hotels. (For example, LV's White Horse Hotel, and Dubai's Armani Armani Hotel)