"As far as I know. Spielberg was puzzled: "The core team of Princess Animation Studios is from Disney Animation Studios. How many years has Disney animation not had outstanding works? Over the years, Disney Animation's signature has been supported by Pixar Studios. ”

Jared Katzenberg, who had been the direct head of Disney Animation Studios before leaving Disney, said slowly: "Disney Animation Studios did have problems before, but given enough time and resources, with the background of Disney Animation Studios, it won't be long before it can rise again." ”

Spielberg didn't interject, but listened to Katzenberg continue: "What is the foundation of Disney Animation Studio? In fact, it is composed of two parts, one is those classic animated feature films, and the other part is the production team that Disney Animation Studio has built over the years, that is, Chris Barker's team, they are the inheritors of Disney animation, and they are also the core force of Disney animation production. ”

Hearing this, Spielberg gradually understood what Katzenberg meant: "Now this force is in the hands of Relativity Entertainment and Ronan Anderson. ”

"Disney Animation Studios loses this team, which is equivalent to losing the soul of heritage and production!" Jared Katzenberg single-handedly created the pinnacle of Disney Animation Studio, and he can see it very clearly: "This team was founded and brought out by me, no one knows better than me what the ability and strength of Chris Barker and others are, as long as there is a good creative environment, they will be able to recreate their glory." Unfortunately, by the time I realized the opportunity to poach them, they had already gone to Relativity Entertainment. ”

Spielberg said: "What is the future of Disney animation?"

Katzenberg nodded extremely seriously and said: "It may be difficult to rise again in the next ten or twenty years, Ronan Anderson seems to know Walt Disney very well, and I can't understand it for the time being when he gets the live-action film license for Disney's classic animated feature film, but taking advantage of Disney's civil strife to poach the core team of Chris Barker and hundreds of other people has siphoned off the soul of Disney Animation Studio!"

It was the first time Spielberg had heard Katzenberg say this, and his face became extremely serious: "The future of animated films ...... landscape"

Katzenberg did not hesitate and said in a categorical tone: "There is no doubt that Relativity Entertainment will dominate the animated film market!"

Spielberg couldn't think of any rebuttal to this.

Even if DreamWorks Animation Studios has the "Shrek" series, it is still not as good as Pixar Studios.

What's more, Relativity Entertainment's animation business is more than just a Pixar.

Fortunately, after "Shrek 3", DreamWorks Animation Studio really belongs to DreamWorks.

Ronan entered the theater early, and this "Shrek 3" will be the last before Relativity Entertainment and DreamWorks Animation Studios parted.

Although the peripheral rights of DreamWorks Animation Studios films distributed by Embassy Pictures will continue until the end of 2008, after this film, Embassy Pictures will no longer be responsible for the distribution of DreamWorks Animation Studios.

As a distribution company, it is the norm to take half of the profits of the released films.

In recent years, Embassy Pictures' profits from the distribution business of DreamWorks Animation Studios have mainly come from films such as the "Shrek" series, "Shark Gang" and "Madagascar", with a net profit of more than $500 million online and offline.

The distribution business is not generally profitable, and this is still the relationship between the distribution terms issued by the embassy pictures in order to win the distribution rights.

The kind of contract where the distributor is extremely squeezing the producer, the most typical is Walt Disney and Pixar Studios, and the producer has no place to cry.

Not only is the vast majority of the profits taken by the distributor, but even the copyright of the film has to be owned by the distributor.

"Shrek" is also coming to the end of the traditional film trilogy, and Shrek needs to defend a distant kingdom.

This is very fatal for a monster with no sense of responsibility.

If you want to say that the most irresponsible guy in this animation world, Shrek is the second, and no one dares to call himself the first......

It was harder than a dream to make this green monster with the stench of a swamp bear the fate of a country, and he wished he could live a life in the swamp without fighting.

In the first part, Shrek and Fiona fall in love and get married, and in the second part, Shrek meets his father-in-law and mother-in-law to learn how to deal with family relationships.

In this part, Shrek needs to shoulder the burden of a distant kingdom.

In the words of Jarev Katzenberg, it's time for Shrek to take on the responsibilities of an adult.

The first two "Shrek" created a large number of "green fans" around the world, including non-professional movie fans and professional film professionals.

The two films grossed more than $1.4 billion at the box office, and Embassy Pictures sold more than 90 million DVDs around the world through various offline channels.

This brought a huge fan base to the third installment.

In the mode of spoof without limits, "Shrek 3" detonated the entire North American film market from the first day of release.

On the first day of the film's opening in North America, it set a single-day box office record of $42.34 million for animated films!

Maybe after the two movies, the audience and the media are used to this kind of spoof of traditional fairy tales, or maybe in the process of filming and production, they put more energy on spoofs, resulting in a too thin plot, and the reputation of "Shrek 3" is not good.

Even after the first day of release, the film had an IMDB rating of only 6.2.

But "Shrek 3" relied on the large number of fans accumulated in the first two films, and the momentum of the crazy rush forward in the first week was not to mention word of mouth, and even a dozen trains couldn't pull it.

On Saturday, "Shrek 3" easily broke the North American single-day box office record for an animated film that had just been set, raising that record to $48.7 million.

Correspondingly, the opening record of animated films in the North American Film Market was also taken into the arms of "Shrek 3", which earned a crazy $129.16 million in 4,310 theaters in North America in three days of its opening weekend!

This also set a record for the opening of the North American Film Market in June!

Both the distributor and the producer will receive extremely rich rewards through this film.

The reason why the opening box office of "Shrek 3" is so high, the fan base brought by the first two films is the key, but Embassy Pictures did everything possible to contribute to the situation.

Embassy Pictures is making every effort to extract the surplus value of this series and strive to maximize profits.

As for squeezing "Shrek 3" too much, whether it will consume the expectations and enthusiasm of fans, thereby bringing various negative impacts to the subsequent sequels, it is not something that Embassy Pictures should consider.

After all, even if the next "Shrek" will be filmed and produced, it will no longer have anything to do with Relativity Entertainment.

In fact, the crazy outbreak of the box office, and the opposite audience word-of-mouth, have indicated that this series is better off for a stage.

But DreamWorks has just taken back the distribution rights of DreamWorks Animation Studios, and can't wait to create a rich performance, and DreamWorks Animation Studios itself is reluctant to let go of this ace series.

After the box office in North America was released on the first weekend, DreamWorks officially announced that "Shrek 4" has been put on the agenda.

This is Hollywood, which is essentially no different from Hong Kong City or other film industry circles in the world, and the value of following the trend and desperately squeezing popular movies is the same.

At the same time, DreamWorks Animation Studios also announced several other animation projects.

Since "Kung Fu Panda" and "Crazy Primitives" are being filmed and produced at Shahai Entertainment Animation Studio, the adaptation copyright of "How to Tame Your Dragon" has long been in the hands of Relativity Entertainment, and many of Ronan have not heard of the animated feature film project announced by DreamWorks Animation Studio this time.

For example, "Guardian Alliance" with owls as the main character, an unnamed animation project about snails, an animation adaptation project based on the legend of King Arthur and the Sword in the Stone, and so on.

DreamWorks Animation has lost its former feature film project, but is also working on new animated films.

In addition, DreamWorks Animation Studios reached a cooperation agreement with the capital on the other side of the Pacific earlier this month to establish Oriental DreamWorks Animation Production Company.

In this step, DreamWorks Animation Studios is undoubtedly ahead of all of Hollywood.

Ronan still let the animation studio under Relativity Entertainment develop according to the plan made, and will not rush to cooperate with the market on the other side of the Pacific, adhering to the strategy of paying attention to it but not too close.

This is mainly to avoid the blows of the divine beasts.

In addition, Ronan has emphasized more than once at the internal meetings of Relativity Entertainment that all senior executives of the company must not participate in overseas political disputes, especially not casually and publicly express so-called opinions.

The various government agencies in the United States, the Washington authorities, can talk casually, scold and talk casually, and it doesn't matter, but about overseas affairs, whether you don't understand it or not, keep your mouth shut.

Not only Relativity Entertainment, but also the management of the Netflix network.

For example, in the Middle East, if you express your views indiscriminately, you may lose this market full of local tyrants.

Picking up a bowl to eat, putting down a bowl and smashing a pot is something that relativistic entertainment can't do.

Of course, it is impossible to say that within the company.

Ronan's request is lofty - respect your market! Respect your consumers!

The glory of "Shrek 3" continues, with a total box office of $221.04 million in ten days of release in North America!

Since it was released simultaneously, the global box office exceeded 4 US dollars in one fell swoop!

These numbers mean that while Embassy Pictures will receive high revenues, DreamWorks can't wait to release its own animated feature films.

This year, DreamWorks Animation Studios also has a new film released, "Wandering in the Land of Rats," which cost a whopping $150 million to make.

The film features the voices of Kate Winslet and Hugh Jackman, and will be released by DreamWorks!