Although there are continuous protests against the discriminatory pricing of Colombian records in the plaster country, they cannot stop the hot sales of this record in the plaster country market.

Walking through the streets of Ginza, Tokyo, almost all of the windows of shopping malls are filled with "Love the Way You Lie" or "Shape of You" sung by Michael, and there is a long queue in front of the record store for people preparing to buy albums.

Looking at the red sales data in various places, but the major dealers downstream are still urging the goods.

Srode was so annoyed that he had no choice but to hand over the phone to the secretary, who would deal with the dealers who were waiting to be fed.

Turning his head to look at Zhang Yi who was sitting on the sofa, he couldn't help but rub the wrinkles on his brows.

"Zhang Yi, don't look at the sales data, in the current month, the sales volume has exceeded platinum, about more than 10 million, the statistics of Europe and the plaster country, because of the time difference, may lag by a day or two, as for the Celestial Empire, you know, piracy has been rampant on the streets, and we can't do anything about it!"

"It can be said that you won this gambling agreement. ”

Thinking of losing the gambling agreement and paying the real money, the green tendons on Slot's head jumped suddenly.

Zhang Yi shrugged his shoulders and smiled with ease.

Looking at his hateful smile, Sloed wanted to turn into a hunk and beat this guy so hard that he couldn't get up on the ground.

However, I saw those violent scenes broadcast on TV, performed by Zhang Yi. He could only give up his actions and just lust in his heart.

"However, there is a problem, the stock of records, very sufficient, why do you hold back the goods, every big distributor, only give a little at a time. This way, these guys are going crazy and are about to burst my phone!"

Zhang Yi shook his index finger and said indifferently: "We can't do anything about the piracy of the Celestial Empire, but you should also see that on this record, the genuine sales of the Celestial Empire have far exceeded expectations." That's progress, and it's going to be seen. The concept of copyright needs to be infiltrated little by little, and it is not something that can be achieved overnight! You know, Rome was not built in a day!"

"As for shipping, you can listen to me! I promise you Columbia Records, count the money until you get cramps! It's just a sales tactic, you may not have heard of it, it's called hunger marketing. ”

"Hunger marketing!" Srode chewed on the meaning of the words.

"I don't know if you've noticed, because of our hunger marketing policy, there have been record scalpers in the market, reselling records that they have bought by queuing up hard, and I heard that they have made a lot of money!"

After saying that, he laughed out loud.

Sroed, however, disagreed, feeling that if these scalpers were allowed to run rampant, it would seriously affect the enthusiasm of his loyal fans.

"The enthusiasm of the fans should not be taken lightly, but it must be reasonably guided and used for us! This is the follow-up marketing plan I have prepared for this, you can take a look!"

As he spoke, he took out a few pages from his desk pocket and handed them to Srod.

Sloed flipped it open and looked at it, raising his eyebrows in some confusion.

"Is this okay? It seems that this marketing plan is just promoting your micro-hardware and software store, and some Apple products have nothing to do with our record sales!"

"It's called a spin-off sale, and as the head of Columbia Records, the board of directors doesn't value how many records you sell, it's about the profits. Taking advantage of the popularity of record sales, you can make a lot of money in my micro-hardware store and Apple, so why not!"

"The point is, you're going to start a kind of record label that has a big profit margin in addition to selling records. ”

After speaking, he smiled mysteriously at Slauder.

"In other words, Dear Mr. Sroude, you have created a completely new business model!"

"Create new business models!"

Swooder chewed on the meaning of these words, which was the only way for some business leaders to become famous.

Later, when it comes to this business model, the first thing that comes to mind is him, Sloed, and this temptation is too great.

The vice president is already the ceiling of his Columbia records, and if he wants to climb up again, there is basically no room left.

And the guy in front of him, who is younger than his son, is most praised by the business circle for his unique vision, and every industry he is engaged in is a new business model created by himself.

And the cooperation with him has produced a business model, the most valuable, Zhang Yi has no interest in this honor, and wants to give him this honor, this, this is really sleepy, someone sends a pillow, which makes people very happy!

Although Apple's Mac OS has been on the market, its initial reputation is not loud, and its popularity is very low, and it is trying to promote itself in what way! Unexpectedly, the current phenomenal super platinum record in 1999 wants to cooperate with them Apple to engage in a wave of publicity.

Although Jobs understands that Zhang Yi's purpose for letting them take a ride is not only for Apple computers, but also for his own software store, but the software store is built into the Apple system, and the popularity of the software store also represents Apple computers.

With little to no consideration, Apple agreed to the partnership.

Soon, on some TV stations, Apple stores were broadcast, and records were also sold, and the stock was sufficient, hoping that the majority of fans queuing up could go to the nearest Apple store to buy albums, and there were all kinds of preferential activities, everyone was welcome to visit.

Affected by this news, the queue situation in the record store has finally been somewhat relieved.

Originally, the Apple store, which was deserted, ushered in a peak of customer flow.

What is the discount when you enter the store;Buy Apple computer,Get an album;The music player provided by the micro-hardware and software mall,You can buy genuine digital albums,The music effect is better,The playback is more convenient。

Of course, Apple's new iPod music player, with its small body and perfect sound quality, also makes music fans addicted.

And it was this player that sent the popular Sony Walkman to the grave of history.

For the first time, Steve Jobs realized that clever marketing methods are more important than the product itself.

You must know that before the implementation of this marketing idea, the sales of Apple computers can only be said to be half-dead. And the iPod music player, although it has become famous, is not worth mentioning in sales.

With the help of the album's hot sales, Apple's computer and iPod sales exploded into a climax, and dealers and specialty stores around the country began to urge goods for the first time.

It's an incredible thing, but I didn't expect that a small marketing idea would turn it all into reality.

In this way, the micro-hardware software mall has also entered the field of vision of ordinary American consumers.

In fact, American consumers quickly discovered that the micro hardware Microsoft store, not only the Apple version, but also the Microsoft Windows version, and the micro hardware software store in windows is not like the Apple system, which requires strict review measures, only need to enter the micro hardware official website, download the client.