It wasn't until Lionsgate held its second internal test meeting that Navas had Gray contact Sandsea Entertainment to negotiate with Ronan about the release of Project Human Clearance.

"I didn't expect Mr. Anderson to be so young. ”

Seeing Ronan, Navas was a little surprised, "Young and promising. ”

Ronan didn't take the polite words seriously and said, "Thank you." "I just got into Hollywood, and I haven't quite figured out what movies are all about," he laughs. ”

Navas smiled, immediately realizing that the other party was most likely deliberately showing weakness.

"I watched your "Human Eradication Project". He went straight to the point: "The film is very distinctive, but there are many shortcomings. ”

Ronan didn't answer the next sentence, but grabbed the previous sentence and replied with a smile: "Your company also thinks it is distinctive? ”

Navas glanced at Ronan and was even more sure that people could not be seen by age, saying, "But the shortcomings of the film will push more audiences out of the theater gates." ”

"You have been in the industry for many years, you have more experience than me, and your ability is better than mine. Ronan first praised a little, and then changed his voice: "You must know better than me that no movie can please everyone, even "Titanic" is not short of scolding, not to mention that "Human Eradication Project" is just a horror thriller. ”

How could Navas not know this? simply pointed out directly: "The supporting roles in the film are too prominent, which is a bit overwhelming for the protagonist, which will seriously reduce the audience's viewing experience." ”

Ronan admitted: "It's a real flaw. ”

The corners of Navas's mouth hooked, and he pressed all the way through, and it was very likely that he would win a more favorable issuance contract.

But this flaw is also an advantage. Ronan's words were unexpected: "It makes the target audience of the film clearer!"

He said very pertinently: "A clear audience group is conducive to the publisher to formulate a targeted publicity strategy, thereby saving a lot of unnecessary publicity and distribution expenses." ”

Navas immediately thought of Wei Guangzheng's black character, the last party to rescue the protagonist's family: "You targeted some of the audience to minorities?"

Ronan didn't deny it, but said: "I held a preview meeting, and a considerable number of horror movie lovers think this film is good. Minority audiences also love to see ............"

He thought about the wording: "It's bad luck to see people like the protagonist's family." ”

The problem of discrimination in American society is very serious, in fact, there are definitely many people who are happy to see white people unlucky in movies.

Navas immediately remembered a market research report from the company last year, and said lightly: "So, you let the black-hearted actor die?"

Ronan smiled and didn't answer, but opened his briefcase, took out a data report specially collected by people, pushed it to Navas, and said: "This is the composition data of the audience ratio that I asked people to collect from the beginning of last year to the middle of this year, and the proportion of ethnic minorities is increasing every month, and in July it increased by 3.5 percentage points compared to the beginning of last year." ”

Navas looked at the results, and since Lionsgate had done a similar investigation, he knew at a glance that it was not fake.

Ronan added: "In a way, Will Smith is also a beneficiary of the change in the proportion of moviegoers. He spoke faster: "The number of black viewers is growing rapidly, and there are many Arabs in the United States, and Asians are not bad at Arabs, and some whites are ...... For example, I am actually very supportive of equal rights in films. ”

The new company is not as rigid as the old one, and Lionsgate started out in Canada, which is technically an outsider, and has an understanding of the outsider's mentality and the situation in North America.

Sony Entertainment's conditions were too poor, and Ronan hoped to open a breakthrough in Lionsgate, and said: "Lionsgate is now focusing on horror films, and there is no doubt that the word-of-mouth effect and operation of horror films are more professional than mine." However, the waste rate of film publicity resources is often as high as more than 60%. ”

Navas nodded slightly, agreeing with what Ronan said.

Film advertisements are often bombarded with overwhelming bombardment, and many resources are actually duplicated and wasted, which is a consensus in the industry, but there is no good solution.

Everyone knows that the harder the advertisement is smashed, the easier it is to attract the audience.

Ronan added: "When the film is promoted and distributed, outdoor advertising can be concentrated near minority communities, and platform advertising can be selected in media with a large number of ethnic minorities. It can also negotiate with theater companies to increase the number of screens and film schedules near minority communities, which are often relatively unpopular theaters. ”

"Even, when promoting it, make more fuss about black characters, such as increasing his weight on posters. ”

He accentuated his tone: "As we all know, the security of ethnic minority areas is worrying, violent incidents are endless, and most ethnic minorities have experienced violent incidents of various sizes, so it is very easy to resonate with such a film that denounces social violence." ”

This point was only thought of after James Huang said it, and the theme of anti-violence was deliberately highlighted during filming and post-production.

Navas stared at Ronan, and although it was all general, he didn't all point to the advantages of this film.

If he is a few years younger, maybe he is willing to sign a distribution contract directly with the other party on preferential terms.

It is simply a waste for such people not to engage in publicity.

Navas spoke: "Mr. Anderson has a unique opinion. ”

Ronan said modestly: "It's just that before deciding to operate this project, I did a lot of preliminary market research. ”

After listening to the previous words, Navas did not doubt this at all, and said: "What you said has some truth. ”

Ronan smiled: "This film can reduce the distribution company's normal publicity expenses by at least one-third or more. ”

Navas-for-tat: "The premise is that "Human Eradication Project" can be released in theaters on a large scale. ”

"This is the feedback collection of fans at the preview meeting. Ronan pulled out another piece of data: "As long as the publicity is appropriate, a significant proportion of the audience will enter the theater to support the "Human Eradication Project". ”

Navas took it over again, and today's negotiations were too surprising to him, both the data and the words of the other party were extremely convincing.

Even, he had a feeling that missing this film must be a mistake in decision-making.

This Ronan Anderson is fully prepared, and what he says is not empty words, but backed up by ironclad facts.

Very difficult.

Navas sighed inwardly and quickly made the decision to abandon the strategy of lowering the price through the film itself.

If he takes the supporting role of the minority in the film at this time, it seems that he is a little mentally retarded.

"Mr. Anderson, you convinced me. As if he had just made a decision, Navas said, "Let's talk about the release of the Human Eradication Plan." ”

Ronan knows very well that even in the face of Lionsgate, Shahai Entertainment still lacks capital, and he is in an absolute disadvantaged position, and he is not happy that he has just repelled Navas's attack, because more difficult negotiations are still to come.

How can we keep some more revenue for ourselves on the basis of ensuring that "Human Eradication Project" is released in North American theaters?

"Lionsgate has two distribution strategies. Navas wants to regain the initiative: "One only calculates the income commission, which has a higher percentage, and the other has a lower percentage, but the publicity and distribution expenses are deducted at a later stage." ”

He looked at Ronan, and the corners of his mouth quietly hooked upward: "Mr. Anderson, which one do you choose?"