The investment in "Hero Boy" is higher than that of "Across the Seas", and it is not lagging behind in terms of publicity, there are a lot of advertisements, and the advertorials in the media are one after another, and the hero and heroine also stir up scandals and appear on the hot search list of the blog.

Although Shenggao Pictures is also a newcomer in the industry, it has attracted a lot of helpers in the filming and production of "Hero Boy", several partners have good strength, and the star lineup in the cast list is strong.

In order to avoid head-on competition with "Speed 3" and "Across the Seas", Shenggao Pictures postponed the schedule of "Hero Boy" to October 7, thinking of fighting back in the last few days of the National Day golden holiday.

It turned out to be pounced.

If you really want to talk about it, as a domestic film, the box office performance of 53 million on the first day is not bad, if there is no comparison between "Speed 3" and "Across the Seas", it is also worth being proud of, but the problem is that the box office of "Hero Boy" fell to 27 million the next day, and it was directly cut in half!

The reason is very simple, the audience reputation of "Hero Boy" is too bad, and the score on Lemon Network is only 4.5 points, which is not even passable, and many viewers who have watched this movie have complained on the Internet.

"Hehe, it's another domestic masterpiece whose essence is in the trailer. ”

"Blinded me 28 oceans!"

Chen Chen had a zombie face throughout the whole process, Lin Fangru could only stare at it, and Zhang Yue was spitting when he spoke, and he couldn't bear to witness it. ”

"What a bullshit plot, it's a hero boy, and the bear girls are almost the same. ”

"A few sissies playing tough guys are also drunk. ”

"The special effects are too fake, it's really not good-looking. ”

"I went to see it with my girlfriend and she fell asleep halfway through it. ”

"I really recommend not wasting money to watch this big bad movie..."

In fact, it is not correct to say that "Hero Boy" is a big bad movie, this movie with an investment of 160 million still has some bright spots, director Shao Honghui's previous work "Chasing the Murderer" has a good reputation, and the level cannot be leaked all at once.

But the audience was disappointed when they watched it, because of the similar genres, everyone naturally compared "Hero Boy" with "Across the Seas", and as a result, "Hero Boy" was crushed by "Across the Seas" in all aspects except for more stars.

Moreover, although Shenggao Pictures let "Hero Boy" avoid head-to-head competition with "Across the Seas" and "Speed 3", with the wonderful idea of sitting on the mountain and watching the tiger fight, it ignores that the audience's spending power is limited, and in the last few days of the long holiday, many people's desire to watch movies has been greatly weakened.

The word-of-mouth of the premiere was too bad, and the next thing was a tragedy, and the major theaters did not hesitate to lower the schedule of "Hero Boy", giving way to "Across the Seas", which has always been stable in word-of-mouth and box office.

In the face of such a situation, the ambitious Shenggao Pictures is undoubtedly a blow to the head!

"We have to find a way to turn this around..."

In the conference room of Shenggao Pictures, Gao Courage slapped the conference table in a hurry, and the general manager, who usually behaves mildly, looked quite hideous at this moment.

The newly established Shenggao Pictures can be said to carry all the ambitions of Gao Yong for the future career, and he is determined to make Shenggao Pictures a first-class film company in China, and then promote the listing of Shenggao Media.

Once Shenggao Media is successfully listed, he will be at the top of the entertainment industry, trampling Dream Media and Li Mengru under his feet.

However, although the dream is very beautiful, the reality is so cruel, and the blow to Gao Yong brought to Gao Yong after the box office fiasco of "Hero Boy" is extremely huge.

The production of "Hero Boy" plus the publicity fee cost almost 200 million, and Shenggao Media's investment in it is 45%, that is, 90 million.

Shenggao Pictures doesn't have so much money, Gao Yong not only pressed all his old capital, but also raised part of it at high interest rates outside.

The cost of 200 million requires a box office of 400 million to protect the capital, and with the current box office trend of "Hero Boy", if it can reach 200 million, he will burn incense and worship the Buddha.

Yesterday, October 9th, under the condition that the theater chain reduced the film schedule, the box office of "Hero Boy" was only over 10 million, and the cumulative box office in three days was 80 million, and the industry estimated that the final box office of this film would not exceed 130 million.

With a box office of 130 million, Gao Yong really has to lose his capital to his grandmother's house, not only can he not earn back his own capital, but also has to bear a heavy debt, and even Shenggao Media may go bankrupt!

And when he hits the streets, who will cooperate with him in the future?

Thinking of such a tragic consequence, Gao Yong was about to vomit blood, he opened his bloodshot eyes, and yelled at the manager of the marketing department: "Find someone to fry again, re-fry the heat, don't be afraid to spend money, let those big Vs from the media write more advertorials!"

"And tell those actors, let them call on fans to support, we gave them so much salary, really take this money for nothing?"

The marketing manager shrank his head with a bitter face, nodding frequently and not daring to squeak.

But he was complaining frantically in his heart - still hyped? It's all hyped, the reputation of the movie is so bad, no matter how much it is fried, it can't be fried, and those big Vs are not fools, how can they jump into a sunken ship?

As for those star actors, it is simply impossible to rely on their popularity to pull the box office.

Of course, the marketing manager didn't dare to say these words directly, otherwise he would be torn up directly by Gao Yong.

"Then what are you doing in a daze?"

Gao Yong roared: "Hurry up and do something, the company raised you for nothing?"

The marketing manager fled the conference room with a few of his men, leaving only director Shao Honghui and another company executive.

Gao Yong didn't scold Shao Honghui, but the atmosphere in the room was extremely depressing.

And in Shao Honghui's heart, it is really sad that it has become a river.

He regretted it very, very much.

When he jumped from Dream Media to Shenggao Media, Shao Honghui thought that he had climbed to a high branch, and he was full of ambition to take his career to the next level, of course, there were also reasons for coveting the shares that Gao Yong promised to give.

In Shao Honghui's view, directing "Hero Boy" is the beginning of his real take-off.

However, the reality is not what he imagined, although he is the director of "Hero Boy", he does not have much power in the crew, there are N mothers-in-law on it, and Gao Yong, as a producer, also meddles in the affairs of the crew and dictates to him.

The most difficult thing is the traffic stars in the crew, all of whom are not easy to serve, and they are intrigued for the role, which makes him, the director, a dilemma.

Under such circumstances, Shao Honghui was able to complete the filming of "Hero Boy", which has been greatly exerted, and now the box office and word-of-mouth of the movie are hitting the streets, he is responsible, but not all the responsibility is on him.

Shao Honghui really misses the days when he was filming "Chasing the Murderer".

Regret not being at the beginning!

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