Everyone present couldn't believe that Li Mu actually said every word into their hearts, and some of them didn't understand why a young man in his early 20s seemed to know Zhongguancun better than them and the world of code farmers better than them.

In fact, the silk farmers began to gradually converge in Zhongguancun at the end of the 90s, so the most old code farmers in Zhongguancun may not be able to exceed ten years, but Li Mu in his last life, is really a senior Zhongguancun old sling, more than ten years of work experience, so that he has a deep understanding and feeling of Zhongguancun and the survival status of the code farmers.

However, when Li Mu said that he had obtained this information by consulting the seniors in Zhongguancun, everyone didn't think much about it, after all, it seems that Li Mu has gone through in-depth market research, and only those who have investigated on this issue have the right to speak.

Li Mu saw that his analysis hit the depths of the hearts of everyone seated, and he knew that he had found their pain points, and said with a smile: "I just said so many problems of office white-collar workers who are difficult to eat, and also talked about the problem of people's inertia, then, next, I will tell you how we can grasp the pain point of users, and then solve their problem." ”

As he spoke, Li Mu pointed to the huge whiteboard and said, "Suppose this whiteboard is the entire Yanjing, and then, the place where I draw circles in red is the dense area of the office building." ”

Li Mu said as he used a red marker pen to find a few random positions on the whiteboard and draw a few circles the size of bowls.

Subsequently, Li Mu pointed to these circles and said to everyone: "First of all, the red circle area is a population gathering area, as you know, the population density of office buildings is much larger than that of residential areas, residential areas may be tens of square meters per capita, but in office building concentration areas, there is not even two square meters of space per capita, a 20-story residence, there may be 200 households, More than 800 people, but a 20-storey office building with the same area, one floor may have hundreds of people, and the 20 floors may add up to four or five thousand people. ”

Speaking of this, Li Mu drew a larger black circle on the periphery of each red circle, pointed to the black circle wrapped in the red circle and said: "You see, these black circles may be within a radius of five kilometers of office buildings, and the very embarrassing thing about this range is that they occupy a larger area and accommodate more restaurants, but they can't enjoy the high pressure of dining in the red circle, what should they do at this time? They can't hope that the white-collar workers in the red circle will travel a few kilometers to eat here, so what is the only solution?"

Sect Master Lei spoke at this time: "Since the users in the red circle can't get out, then we have to let the merchants in the black circle send the products in." ”

Li Mu exclaimed: "Mr. Lei, what you said is so right! We people with technical backgrounds all know 'load balancing', that is to say, the relationship between the network server and the user pays attention to a kind of balance and redundancy. When the demand for data processing is large, the user traffic and processing demand must be diverted to multiple servers, and the same is true in physical business, when a certain area forms a high-pressure area of demand, if there is no way to use the ability of the external low-voltage area to distinguish the flow for the high-voltage, then the high-voltage area will always be in an overload state, and the low-voltage area will always be in a high idle state, so what we have to do is to help the merchants within the black area to distinguish the flow for the red zone when the high pressure is formed in the red area. ”

Speaking of this, Li Mu said again: "However, people in reality are different from traffic, traffic can be divided as we want, but people can't, and we can't let people in the red circle come out to the black circle to solve the problem of eating, so we can only find a way to help the merchants in the black circle send products in, which is the core service of Ele.me - food delivery." ”

Everyone looked at each other at once.

They understood what Li Mu was going to do, but they didn't understand why Li Mu was doing it.

It is nothing more than the problem of white-collar workers eating, compared with Li Mu's pattern, it is a little too small in their eyes, this feeling is like watching a billionaire bargain with a vegetable vendor on a stall.

Li Mu knew that it was difficult for them to understand, and said with a smile: "Everyone may think that this is a very small business, so small that there is no need to put this kind of business into the structure of Taobao.com, and there is even no need to send such a business online, right?"

Senior Brother Liu said with a smile: "I think this, how to say it, in fact, if the people in the red circle, if they want to enjoy the services of the merchants in the black circle, as long as the merchants in the black circle provide takeaway, then the merchants in the black circle will give him a takeout order, and then he will call when he needs it." ”

Li Mu asked him rhetorically: "In the early years, letters could be sent to all parts of the world through the global postal system, why did anyone still invent Email? The person who invented Email wanted to do something to subvert the entire way of communication, and he did it." ”

Senior Brother Liu is a little dumbfounded, he is actually not a person who understands the Internet very well, and he only started his business in the early years because of SARS and wanted to sell his CDs online, so his real Internet thinking is slightly inferior to the top Internet bosses.

Li Mu saw that he didn't know what to say for a while, so he continued: "What we are discussing here is a new Internet model, a business model that only takes half an hour or even less to respond to orders. Their meal, then choose their favorite order, he filled in his delivery address, online through Alipay payment successfully, we received the order, confirmed the payment, immediately issued the order to the designated merchant, let them start to prepare the meal according to the order, they only need to make things and put it there, our delivery staff will take the order, go to his store to pick up the goods, and then take his goods to his face. ”

Saying that, Li Mu raised his voice a little and said: "You must not think that this business model is very Lo, let alone that this business model can only cover users within a radius of five kilometers, which is far from our Internet spirit of covering the whole country and the world, you have to think about it, what does this business model mean?"

"If Taobao is connected between buyers and sellers all over the country, we are equivalent to connecting many hundreds of millions of lines across the country, but what about the business model of takeaway? It is to draw a circle with each user as the center and a radius of five kilometers, and draw a circle with each merchant as the center and a radius of five kilometers. High-density coverage of the entire Yanjing where people live!"

"If we can draw millions of circles in Yanjing, we can draw millions of the same circles in Shanghai more than 1,000 kilometers away, more than 1 million in second-tier cities, hundreds of thousands in third-tier cities, and hundreds of thousands in fourth- and fifth-tier cities. It means that you are in any city in China, as long as it is a city, you can realize visual ordering in front of the computer, and then sit and wait for the delivery person to deliver the food to you. ”

When Li Mu said that he wanted to build hundreds of millions of circles with a radius of five kilometers across the country, these Internet people began to feel their blood boiling.

As soon as it rises to this scale, the Internet's sense of creation to build a new world expands rapidly, and this "sense of creation" is, in Li Mu's eyes, the highest pursuit of Internet people's life.

The earliest Internet allowed people to transmit diverse messages through this invisible web, and those who achieved this step must have a sense of creation, as if they had created a new world.

The first person to put the offline business model on the Internet must also have the same sense of creation;

The first person to let people communicate openly on the BBS platform of the Internet world is even more the same.

Now, Li Mu has given everyone a chance to create a century of creation, and personally create the germ and ancestor of the entire O2O industry.

At this time, Li Mu said: "There is another very important thing, you don't think, a radius of five kilometers is the limit of each circle, if we do a good job in order coordination, reasonable distribution, do a good job in the quality training of delivery personnel, hardware equipment improvement, these circles will be possible to break through five kilometers, and gradually achieve six kilometers, seven kilometers, or even higher." ”

Senior Brother Liu had come back to his senses, and couldn't hide his excitement and asked Li Mu: "Mr. Li, do we want to build the entire distribution system by ourselves?"

Li Mu nodded and said: "Of course, all the orders generated by all the restaurants sold on our platform must be delivered by our own delivery staff, and our delivery mode will completely eliminate the process of distribution and sorting, so each delivery person is independently completed from pickup to delivery, which means that all our delivery people do not need a car." ”

Senior Brother Liu said approvingly: "The motorcycle is enough. ”

Li Mu waved his hand: "Motorcycles are not good, a large number of cities are increasingly strict in the control of motorcycles, and motorcycles are not needed for turnover within a radius of five kilometers, and electric bicycles are the best choice, so here I will digress, Senior Brother Liu, there is a task for you." ”

Senior Brother Liu hurriedly said, "Mr. Li, just talk about it." ”

Li Mu said: "You are responsible for inspecting the strength of electric bicycle manufacturers across the country, and then wholly acquire one of the most experienced electric vehicle design team, we have to design our own electric vehicles, and then hand over to the electric vehicle manufacturers OEM, this business, and our project started at the same time." ”

Senior Brother Liu asked in surprise: "Let's design an electric car for the delivery person ourselves?"

"Yes!" Li Mu said categorically: "Not only electric vehicles, but also clothing, electric vehicles equipped with incubators, we have to design our own, so that it is conducive to brand promotion, in addition, our electric vehicles can not use traditional lead-acid batteries." ”

Senior Brother Liu studied these a little, and asked with a puzzled face: "The electric bicycles on the market are all lead-acid batteries......

Li Mu smiled: "Although the lead-acid battery is cheap, but the performance is average, the lithium battery has a large capacity, light weight, fast charging and longer life, more suitable for high-intensity use, I invested in an electric vehicle brand with Elon Musk's buddy in the United States, they now have mature lithium battery pack technology, which can be directly simplified as a power solution for our customized electric bicycles in the future." ”