On July 7th, Maison Yan II's Fall/Winter 2015 Haute Couture Week in Paris took place.

When Yan Yun had just stepped onto the stage of haute couture in Paris, her first show was closed to the media.

Later, Allegro apologized to major media for this, and Yan Yun also accepted an exclusive interview with two fashion media.

But that was only after the Spring/Summer 2012 haute couture show.

The relationship between Maison Yan II and the media has never been too "intimate".

When Maison Yan II started, because of the antique fabrics, the ingenious butterfly show, and the strong recommendation of Russian noblewomen, it can be said that it became popular overnight in the high-end "Guke" group.

Although the media has mixed reviews of Maison Yan II's "pretense of mystery", the number and amount of orders Yan Yun received are enough to explain everything.

Not everyone will like Yan Yun's style, but the world of fashion is like this, and no piece of clothing can be recognized by everyone in the world.

Everyone's serious fashion is different.

People who like the style of Maison Yan II, as long as they start to do haute couture here in Yan Yun, they will be fans of Yan Yun.

At the beginning, this studio, which suddenly appeared in the Parisian haute couture circle, even had problems with the smoothness of the process, and the number of fitting times for each customer was not the same.

There is no other established haute couture house that has become a standard service.

But the attitude of the designers of Maison Yan II towards each piece of clothing they "produce" makes the small flaws in the reception process instantly insignificant.

Yan Yun tried three days before the delivery of a piece of clothing, and on the premise that the customer had completed five attempts and was very satisfied, he went to tell people that a new fabric had recently been released, which could make the dress maintain the existing version on the basis of increasing the comfort of wearing, and it would be more three-dimensional when walking.

Yan Yun asked the customer if she would like to wait a little longer, and she put on a new fabric and made a new one for her.

Of course, on the premise that you don't have to take money from people again.

Yan Yun has his own unique way of attracting fans.

Haute couture fashion houses, it is the norm to lose money, and those who make money are all occasionally one season or two.

Yan Yun's behavior of only pursuing his own customized design and restoring his own design, regardless of the cost, will undoubtedly make worse for the haute couture studio, which is not easy to make money.

But it is precisely because of such details that Yan Yun has more and more regular customers.

The circle of haute couture is very small, and word of mouth is particularly important.

The customers who come to Yan Yun for high-end customization rely on the most primitive communication method of "word of mouth".

It is not uncommon for a designer like Yan Yun to want to design regardless of the cost.

However, other haute couture houses cannot give designers such a lot of freedom.

Those fashion houses don't have the simple shareholder structure of Maison Yan II.

If it is those "senior" big-name fashion houses, the opinions of investors, the opinions of the parent company, the requirements of annual performance, and there is no profit in the current quarter, it is definitely necessary to give reasons.

If the studio is in debt because of the designer's "waste", it may be negotiable at one time, and if it continues, it will definitely be fired.

If a designer goes it alone, the composition of the investor is even more complicated.

People fancy your talent, their design, and invest in you, so you can't make money, even if you just want to change your style after the studio is established, it depends on the opinions of investors.

If the designer and the investor disagree, the consequences can be imagined.

Yan Yun and Yan Ling's dream is to make a luxury shoe brand, and in the closed loop of this dream, the task of making a profit is handed over to Maison Yan II's ready-to-wear and shoes.

The other two major shareholders of Maison Yan II, Yan Ling and Allegro, are also in line with Yan Yun's thoughts on this matter.

Yan Yun's haute couture studio in Paris only cares about fame, not profit.

The other two shareholders are also "not bad money" owners, do not participate in any operations related to design, give Yan Yun enough freedom, no one cares whether Maison Yan II is profitable, as long as the future ready-to-wear and shoes can open the market is enough.

Without vision and courage, there is no way to do a great cause, and no one has criticized Yan Yun's waste and nitpicking.

What's more, Yan Yun is wasteful, but Maison Yan II was still profitable after the popularity of the first season of haute couture released as a guest member, until he got the official title at the beginning of this year.

Because of Yan Yun's profligacy, the net profit is sometimes more and sometimes less, but the number and amount of orders are increasing significantly year by year.

This kind of nitpicking also made Yan Yun almost cripple himself, and he had to make a few clothes all over again, wasting not only money, but also Yan Yun's own time and energy.

But Maison Yan II always has to grow, especially now that it has been in the ready-to-wear collection, the focus will definitely shift a little in the future.

Yan Yun has now reached his limit, plus there is Y· The trendy brand Y needs to be taken care of by herself, and Yan Yun has no way to take care of everything.

The show on July 7 is crucial for Maison Yan II.

Whether Maison Yan II continues on the road of haute couture depends on the market reaction of this show.

Today's show, Maison Yan II is unusual, inviting a large wave of media.

In addition to inviting those who often come to haute couture for important fashion media people, all kinds of "small door" media people, including reporters from fashion websites, also got invitations.

What's even more nonsensical is that in addition to journalists from fashion media, Maison Yan II's latest season show also invited many journalists focusing on the high-tech field.

Maison Yan II's 180-degree turn towards the media is a bit of a horror.

It gives people the feeling of rushing to the doctor when they are sick.

All kinds of media are found, and the cameraman is also allowed to walk around the press conference site at will to find the best shooting angle.

What's more, after the reporters arrived at the scene, they were stunned by the shabby layout of the press conference.

Saying that shabby is already giving face.

The catwalk was white, the walls were white, and the chairs on the site were white.

Nothing but white.

This is not only shabby, no matter how you look at it, it seems to be a simple venue that has not been arranged at all.

Such an arrangement, of course, can make clothes more protagonist.

But more often than not, it will make people feel that Maison Yan II, who was originally invincible, is likely to have burned all his funds.

After renting the venue, there is no money to set up the venue.