In fact, since the beginning of the new century, Spielberg's several works have also performed quite weakly in terms of commercials, and the box office and offline income of "Artificial Intelligence", "Minority Report" and "Get Away" have not reached the expected goals.

This "Happiness Terminal", even with the addition of Tom Hanks, still can't change Spielberg's recent weakness.

Two thousand years ago, it was inconceivable that Spielberg and Tom Hanks would have grossed no more than $40 million in the first week, and no more than $200 million in North America.

It seems that all of Spielberg's weaknesses and problems have erupted on "Happiness Terminal".

If you carefully analyze this situation, it is not difficult to find some of the reasons.

The situation of DreamWorks and the internal strife distracted Spielberg too much.

For more than 20 years, the audience seems to be tired of Spielberg's stereotyped films.

The times are developing, the older generation is gradually falling silent, and the new generation of directors is rising, just like the four major directors, including Spielberg, when they reached their peak in the eighties, this is an inevitable law.

"Happiness Terminal" is not good at the box office, and the reputation is average, and it is difficult for DreamWorks to reap the corresponding returns in a short period of time or even two or three years.

The other films that opened this weekend are much better than "Happiness Terminal" in terms of investment and income ratio.

The $29 million production, starring Ryan Gosling and Rachel McAdams, "The Notebook," earned $13.45 million over three days over the weekend.

Although Fox's "Napoleon the Big" grossed only $7.75 million in its opening weekend, it cost just over $10 million.

By contrast, Ben Stiller's "Dodgeball Madness," a comedy with a budget of just $20 million, earned $30.07 million in its opening weekend.

In this medium-sized film promotion period, "Crazy Dodgeball" will undoubtedly become one of the winners with small and big wins.

But that wasn't enough to guarantee that Dodgeball Madness would be the top box office winner.

Because in the chaotic strangulation of many films, Relativity Entertainment's "Wedding Guest" still stands out.

The box office trend of this vulgar comedy is unusually stable, and it is not even stable like an American comedy.

The second weekend box office of "Wedding Oak" was only 25 percent lower than the first weekend, and with $30.85 million, it continued to top the North American box office charts.

Ten days after its release, the North American box office of "Wedding Aoke" totaled $118.24 million!

Compared to the $30 million production cost, plus the $15 million publicity cost, the film was undoubtedly a huge success.

The outside world has also raised the North American box office expectation of "The Wedding Proud" to $200 million.

The outstanding commercial performance of this film also made Embassy Pictures full of confidence, taking advantage of the fact that there was no heavyweight blockbuster film released before "Spider-Man 2" at the end of June, and launched another wave of publicity companies.

The publicity is still centered on Ronan as a producer.

Since entering Hollywood, with the exception of the first failed film to test the waters, Ronan's other film projects that have initiated or purchased the rights have been almost all commercially successful, from the earliest horror films such as "Human Eradication" and "Here Comes the Grim Reaper", the spy series of spy action films, the "Pirates of the Caribbean" series of magical adventure films, the game adaptation of "Resident Evil", the youth idol films of "Summer of Jeans" and "Mean Girls", "Crouching Tiger, Hidden Dragon" and "Heroes" From the oriental martial arts films represented to today's comedy "Wedding Proud", Ronan has been involved in almost all commercial film genres in Hollywood, and the success rate is terrifying......"

The article in the Los Angeles Times, which counted the types of films Ronan has been involved in since his career, surprised many.

The famous film critic Todd McCarthy wrote on his Netflix sharing: Compared with another ace commercial producer in Hollywood, Ronan Anderson is involved in more types of films and has a higher success rate!

A reporter with a good thing went to interview Jerry Bruckheimer specifically about Ronan, although the two sides can only be said to know each other, not familiar, but there is no direct conflict of interest, Jerry Bruckheimer is quite polite.

"I'm more focused on adventure action films, and Ronan Anderson is more involved in a wider range of genres. Jerry Bruckheimer told reporters: "But in my opinion, I have one thing in common with Ronan Anderson, which is that I love to tell stories that are easy to understand, and I have full respect for the market and the audience. ”

Entertainment Weekly chose Ronan as its cover character this week, and in the cover tagline, it used a bold font to remind all fans that Ronan Anderson has become a movie brand.

These reports can not only allow the audience to continue to pay attention to "Wedding Aoke", but also remind people who missed some relativistic entertainment movies to hurry up and look for movies in the offline market.

Since Embassy Pictures has focused on promoting Ronan's various advertorials, Netflix has nearly 10 percent more rental orders for films produced by "Ronan Anderson" on its website than last month.

The offline market allows a film to generate a steady stream of commercial returns.

Of course, the box office performance of the cinema market directly determines the offline return.

A new weekend is coming, and the popularity of "Wedding Proud Guest" in the third week of release continues to decline steadily, and under the impact of a number of new films, it is not surprising that it has given up the top spot at the box office.

"Fahrenheit 911", which won the Palme d'Or at this year's Cannes Film Festival, hit with crazy public opinion, and reported $35.66 million in North America in its first weekend.

This film once again proves to the world that no matter how true or false the film is and what its quality is, as long as it can cause huge controversy, the commercial prospects will not be bad.

The whole United States and even the world are crazy to discuss this documentary, Xiao Fei is a classmate and a stupid classmate, once again standing on the cusp, and even many people think that this film will drive Xiao Fei out of the white house in the next election.

But this true and false documentary is impossible to shake Xiao No.

Many people overestimate the impact of Fahrenheit 911.

After all, anyone who knows a little bit about the film industry knows that Hollywood films, whether documentaries or biopics, know that they are full of nonsense.

If someone takes Hollywood movies as a golden rule, they can only say that not only water is in the head, but also an entire Pacific Ocean.

After waiting too long, Lionsgate finally ushered in a blockbuster.

But "Fahrenheit 911" brought more than just good news at the box office, many well-informed people like Ronan got some rumors that Lionsgate was being targeted in Texas and Alabama and other states and counties.

Although many people describe the person currently sitting in the Oval Office as a pig, it is not a real pig after all.

And Lionsgate is not relativistic entertainment, and Frank Gusta hasn't really analyzed Ronan's approach to "Blair the Witch" and "The Passion of the Christ," and instead of putting Michael Moore in front, Lionsgate is tied to "Fahrenheit 911" everywhere.

This is probably also the effect brought by Ronan, Lionsgate has been suppressed a bit miserably since the establishment of Relativity Entertainment, and there are only a handful of movies with good responses, and now there is finally a hit, and the suppressed emotions of the entire company have exploded.

As for whether this is a good thing or a bad thing, it depends on the development of Lionsgate in the next few years.

This weekend belongs to Fahrenheit 911, and Fahrenheit 911 will be the focus of media and public discussion for many weeks to come.

In addition, the comedy "Miss Good White" released by Sony Columbia Pictures also performed well this weekend, with a box office of nearly $20 million in the opening weekend, which also marked another successful comedy this summer.

Although "Wedding Proud" gave up the top spot in the North American box office charts, it was stable and terrible, with a box office drop of only 24 percent this weekend, and another $23.45 million.

As a result, the North American box office of "Wedding Proud" has reached $161.28 million.

As for the next weekend, it will be a test for all the films that are being screened, because "Spider-Man 2" will come strongly.

On a new Monday, Vin Diesel's agent came to Shahai Entertainment Productions and met Jessica Felton, the producer of the Fast and Furious series.

The agent was a little helpless in the face of such a strong client as Vin Diesel, but he still had some brains in negotiating with the production company, and did not directly relay Vin Diesel's four conditions.

"Miss Felton, my client starred in the first Fast and Furious. The agent said loudly: "It's not appropriate for him to audition for Dominic Toretto again, right?"

The conditions were listed by Jessica Felton because she had heard of Vin Diesel, and she listed such conditions in order to bargain.

Jessica Filton nodded: "You can cancel the audition, but we also have conditions." ”

The agent asked, "What conditions?" ”

Jessica Felton is currently focusing on the post-production of the two sequels to "Pirates of the Caribbean", and the "Fast and Furious" series is only in pre-planning, and has discussed with Ronan many times, regarding the role of Dominic Toretto, the two and the writing department have made two plans.

"Mr. Vin Diesel as an actor. Jessica Felton specifically emphasized the identity of "actor": "Signed a contract with Shahai Entertainment for no less than five films on the "Fast and Furious" series!"

The agent's face changed instantly: "This is impossible!"

At this moment, he felt that Shahai Entertainment and the female producer opposite him were more like-stirring sticks than Vin Diesel.

Jessica Felton shrugged her shoulders slightly and confessed: "This is the premise of the collaboration between Shahai Entertainment and Mr. Vin Diesel in the Fast and Furious series. ”

In this meeting, the agent did not say the other three conditions at all, and they broke up unhappily.