In order to ensure that every link can achieve the lowest cost, Li Mu asked the tourism companies in China and the United States to give themselves the lowest price in the market, and forced to sign a price guarantee agreement, promising not to supply the tourism resources in their hands to other third-party companies at a price lower than or equal to that of Makino Technology.

In other words, the agreed price of Makino Technology's resources must be the lowest.

At first, several American travel companies were still suspicious of this "overlord clause", and Li Mu took a moment to gather them for a meeting.

At the meeting, Li Mu consulted these companies about their current doubts, and found that their biggest concern was that they were worried that the number of customers on Taobao was not large enough.

In their opinion, the number of customers is insufficient, the market potential is naturally insufficient, and if the minimum price is also promised, if the larger customers have an opinion about it, it is tricky to deal with.

The person in charge of California's largest travel service company said to Li Mu: "Mr. Li, we are willing to give Makino Technology a low enough service offer, but you let us guarantee that the price for Makino Technology is the lowest, and we must also ensure that other homes cannot be lower than or equal to this price, which is indeed a bit harsh for us." ”

Li Mu asked him rhetorically: "Where do you think you are harsh, you can bring it up, and we will negotiate." ”

The other party said: "We have fully studied the market status and prospects of Chinese first-tier cities to travel to the United States, although we are also looking forward to the Chinese tourists can bring us huge revenue growth, but according to our analysis, in a short period of time, the growth space of Chinese first-tier cities to the United States is not particularly large, if we give you the lowest exclusive price at this time, it will be very harmful to our other customers." ”

Li Mu said with a smile: "At this stage, whether Americans come to China to travel, or Chinese people travel to the United States, it is relatively small, but it is precisely because of this that the future development space is very huge." ”

Speaking, Li Mu gave an example: "You see, we are nominally strengthening the tourism interaction between California and the first-tier cities in China this time, that is, Yanjing, Shanghai, Yangcheng and Shenzhen, but do you know that in addition to the US Embassy in China in Yanjing, there are US consulates in Shanghai and Yangcheng, one of these two cities covers East China and the other covers South China, which are the most economically developed areas in China. The cities with the highest per capita income are all within their range, so do you really think it's just four cities and California business behind it?"

After a pause, Li Mu said again: " Everyone is doing tourism, very clear about the basic elements of transnational routes, especially such a long voyage from China to the United States, the route can be said to be all hub-to-hub, I now get the lowest air ticket price on the market, get the lowest hotel price on the market, now I am asking you for the lowest price of other tourism resources on the market, if you cooperate with me, then I develop the tourism products, the cost price will be much lower than the normal level, plus I am not at all for making money, as long as the cost of additional operating costs, do not need to take an extra penny of profit, in this way, the price I gave, is the only ultra-low price on the market。 ”

"If I offer a seven-day tour from Los Angeles to Yanjing, the overall price is a few hundred dollars cheaper than other channels, I believe that people in other states around California will not hesitate to choose to fly from Los Angeles, from Phoenix, Arizona to Los Angeles in just over an hour, a few tens of dollars. ”

"If I were to give a price that was $1,000 cheaper than other sources, let alone a few states around you, I'm sure even East Coast New Yorkers would be willing to buy my service and spend a couple of hours to get to Los Angeles once a turnaround, and I've heard that flying from the East Coast to the West Coast costs less than $100 all year round. ”

The participating travel companies were silent one by one, and what Li Mu said was indeed very attractive to them.

At present, there are not many hub airports in China, and the vast majority of hub airports flying international routes are Yanjing, Shanghai, Yangcheng, and it can even be said that for now, the vast majority of Chinese people want to go to the United States, they have to go to one of these three airports from where they are, and then take international flights to the United States.

In this way, it also means that behind Li Mu's big plan, it covers not only the citizens of the four first-tier cities, but the people of the whole country, or at least half of the country.

It is likely that in the future, when half of the Chinese people consider traveling to the United States, they will consider buying independent travel packages from Taobao or joining groups directly on Taobao, and then starting from these three first-tier cities, so that the number of potential customers will greatly increase.

In the United States, there are many hub airports, and they are scattered, such as New York, Chicago, Atlanta, Los Angeles, San Francisco, Seattle, etc.

However, the frequency of Americans taking planes is comparable to that of Chinese people taking trains, flying here and there at every turn, flying more, and having more experience, and Americans are backpackers, traveling more poorly, and they are very good at budgeting, how to use transit to get cheaper travel, Americans are more proficient than Chinese.

Also to Yanjing, most Americans, whether they are departing from any of the above American hub airports, have a hard time resisting this attraction when they realize that a special plane can save hundreds or even thousands of dollars at a time.

Theoretically, if Li Mu can keep the overall cost of Los Angeles to Yanjing low enough, ordinary tourists from all over the United States who come to Yanjing may consider buying the Los Angeles to Yanjing package provided by Li Mu, so that he will cover far more than just California.

These travel companies have always felt that Li Mu had a good relationship with Schwarzenegger, so they helped Schwarzenegger make some political achievements and boost California's tourism income, but they didn't expect that Li Mu wanted to use the price advantage to turn California into a core hub for American tourism to China.

In this way, this matter is even more interesting.

For these companies, it feels like they have suddenly opened up, and Li Mu has unparalleled resources, so after a little consideration, they agreed without hesitation.

So, Li Mu went to the next city and got the cheapest tourism resources in the whole of California.

The resources of these travel companies cover a wide range, including tour guides, translators, cars, catering, tickets, amusement programs, and even shopping, and the overall cost of this part has been reduced, allowing Taobao to have more room to operate.

At the end of the summit forum, Li Mu has already incorporated all the participating companies into the cooperation scope of Taobao Qunar, and at the same time got the lowest price in the industry.

The biggest attraction of Taobao Qunar for Chinese and American tourism-related enterprises is that it has helped both parties find a new resource monetization market.

Prior to this, American tourism companies held a large number of local tourism resources, but their main monetization objects came from the United States, Europe, Australia, Japan and South Korea, China's 1.3 billion people, and the number of people traveling to the United States every year was negligible.

If this chain is reversed, it will also be useful for Huaxia Tourism Company.

Whether it is the United States or China, the utilization of tourism resources is far from saturated, which means that both markets need more consumers.

However, for Li Mu, he hopes to let overseas tourists come in more than to let Chinese tourists go out, and at the same time, he hopes that they can release the great rivers and mountains of China so that more overseas tourists can know about it.

In order to promote the rapid implementation of the outbound tourism project as soon as possible, Li Mu invited the CCTV documentary team to organize and produce documentaries of all famous scenic spots in China, ready to be put on Twitter for publicity, CCTV also felt that this was a good opportunity for overseas people to have a deeper understanding of China, and agreed without hesitation, without even needing Li Mu to bear a penny of production costs.

Subsequently, Li Mu called the executives of Makino Technology and Taobao for a meeting to sort out the outbound travel service process.

First, at the same time, find the help of a headhunting company, quickly dig a group of professionals in the tourism industry, form a complete tourism team, and be fully responsible for the three stages of the entire service.

In the pre-sales stage, including the formulation of travel plans, customer docking, and helping users apply for visas, especially visa issues, it is necessary not only to help users prepare necessary materials and help users fill in the necessary forms, but also to organize users to go to embassies and consulates for interviews to strive for the maximum visa issuance rate;

In the sales stage, it includes the organization of the customer, the assembly, the dispatch of the group, the group, the translation, and the coordination of tourism resources between the two companies.

After-sales stage, including customer return visits, satisfaction surveys, complaint handling and feedback;

Second, the whole business cooperation process, in a word, describes that Muye Technology set up the stage, Taobao where to sing, all the costs have Muye Technology and supply companies docking, and then Taobao to integrate sales, and then settle with Makino Technology, based on this principle, tour groups, self-driving tours of different plans to formulate, completely by Taobao where to decide, by them to develop the plan, and then calculate the pricing.

Li Mu's purpose is not to earn a penny in the early stage, just flat, subsidize users at the lowest price, quickly develop the market, if the user feedback is not very positive, you can also take out a part of the money to subsidize users, for example, the cost price of a travel program is 8000 yuan, Taobao can subsidize 1000 yuan per person, first smash it hundreds of millions, smash the outbound travel hot, and don't worry about no money to make in the future;

Third, once the plan is formulated, it will be sold online on Taobao immediately, and YY and Weibo Twitter will immediately follow up and promote, and get on the right track as soon as possible!