In the world of capital, the market is king, and the benefits are supreme.

Sony is not accustomed to the various aspects of its subsidiary Columbia Records, and is even more annoyed that it uses huge advertising expenses to convey benefits to Zhang Yi's company and reciprocate the favor.

But the management was helpless about it, because Sony's board of directors had seriously threatened the position of Time Warner, the world's largest record company, for the explosive sales and growing reputation of Columbia in the past two years, and even once proposed in the board of directors the idea of spinning off Columbia Records from Sony and going public independently.

Once the independent listing is completed, it will bring huge benefits to shareholders, which is a scenario that even fools can see.

As for flattering songwriter Zhang Yi, the shareholders are in favor, after all, more than a dozen songs, the songs are popular, and the sales of the album are super super platinum, which has refreshed the record of the highest record sales in the world so far.

To put it bluntly, Sony at this time is a joint-stock company, and the board of directors has the greatest right to speak, the so-called management is just some senior workers, and it is a tool to make money for the board of directors, if it affects the interests of the board of directors, the only outcome is to be kicked out of the company.

When the tablet first came out, Zhang Yi did not release the initiative of advertising investment, but on all the advertising spaces, all the micro hardware and software products, micro hardware software store and various software, all series of Blizzard games, etc., of course, for the upcoming public beta of World of Warcraft, there were also some deo displays.

When there is no large number of user groups, the release of investment advertisements will definitely not have any good effect, and the result of investment is estimated to be some small fish and shrimp, which has no meaning, and it is just a waste of wax for the blind to light the lamp.

Only after the user base reaches a certain scale and the enterprise sees the business opportunity, the investment promotion at that time will be targeted and sought after by customers.

In fact, the general manager of Columbia Records, Sloed, invested a huge amount of money in this advertising investment, the main reason is that he relied on his familiarity with Zhang Yi, coupled with Ruolan's mediation in the middle, he knew some inside information, and the tablet of "Sam's Country Today" is not as simple as it seems.

As a result of advertising investment, Zhang Yi did not hype it up, but the news did not go away.

According to incomplete statistics, the amount of investment was nearly 100 million US dollars, which made all media practitioners unbelievable. You must know that even the New York Times and the Capital Post, which have the highest sales of print media, have advertising revenue of more than $100 million a year.

And now, "Sam's Country Today", which was originally just a second-rate paper media, has a month's advertising revenue, which is close to a first-class paper media for a year

income, what is this concept, just relying on a small tablet, it has achieved the ultimate goal of the second media to overtake and throw off the first media after ten years of hard work.

In accordance with the advertising templates and requirements given by "Sam's Country Today", each business quickly produced advertising content, while some small manufacturers have very weak advertising production capabilities and are unwilling to spend too high a price to make advertisements.

Tablet users, on the first day of the new month, noticed that the tablet launch interface in their hands had changed, and the promotional image of Columbia Records jumped up.

The advertisements on all the pages of the newspaper have changed, and there are all kinds of businesses, and these advertisements do not occupy a large space, and they change every second, and the advertisements are beautifully made to make people look more comfortable.

Tom's family, who live in the Big Apple, selectively use tablets, open some advertisements of interest, and have a detailed understanding of the products that the advertising links point to. In the background of the Android system, which they did not know, the click behavior, as well as the time spent on the advertising page, and the email address bundled with the tablet registration, this series of information was sent back to the supercomputing database of the micro-hardware software.

Countless user information, like a trickle, is aggregated into the supercomputer, which hides some sensitive information, is aggregated, and distributed to the advertiser's email address according to the product content.

For a large advertiser such as Columbia Records, the user's song audition information and preferred style are aggregated into a set of micro-hardware and software for its dedicated database, according to which the record company will push the customer's favorite style of music to achieve the purpose of precision marketing.

Yes, this is the Internet business in the previous life, the most important big data, according to the collected data, analyze the customer's preferences, and then push their favorite products or services according to the characteristics of their preferences.

Such a system, the Celestial Empire's micro-hardware physical mall and software mall, has been running for a while, but in the early stage, it was limited by the computing speed of the server, so the frequency of collecting information was limited. Otherwise, the server will be redundant frequently. Now with supercomputing, Zhang Yi will open this system unscrupulously. In order to achieve the need to collect a full range of user information.

The concept of big data precision marketing is vaguely known to only a few big advertisers, and they don't know what this new gadget is for at first.

However, after getting the collected customer information, advertisers shouted that with this information, they no longer need to spend a lot of money to find customers by selling what content to which customers. As long as the information is collected, the product content is accurately advertised to the customer.

Such a sharp weapon is simply the favorite of merchants, and many merchants who have tasted the sweetness shout the value of advertising expenses.

There are shrewd

Merchants have boldly changed the company's marketing methods, from the original traditional media and TV stations to advertise, consuming energy and a lot of money, but not much effect. Now, with accurate customer information, the salesman is used to sell the corresponding content by door-to-door sales and e-mail to complete the one-stop service from sales to sales.

A month later, the second advertising investment conference, a large number of media gathered, many people hope to see the "Sam's Country Today" this time the investment conference defeated Waterloo, unexpectedly, this time the number of merchants is more, and even in order to squeeze out the seats, had to temporarily stipulate that a business can only send one representative to participate.

What is surprising is that the advertising auction process is even more intense, and some merchants do not hesitate to bleed and frantically raise the auction price in order to obtain advertising space.

Zhang Yi did not participate in this auction conference, as a lazy person, the last time he attended was to give face to Columbia Records, as for this time, it is strange that the merchants who have tasted the sweetness of precision marketing do not raise the price crazily.

With the same amount of advertising space as last time, the total amount of this auction reached nearly 200 million US dollars, which made other media collectively fall silent, they really don't know what to say about the crazy behavior of these merchants, what is it for.

The media with a sharp nose smelled a hint of unusualness, if it was said that the first advertising investment, Columbia Records did not hesitate to spend a lot of money to show him favor in order to give Zhang Yi face.

At the second advertising investment conference, the advertising revenue was almost twice as high as the first one, are these merchants all fools? Of course it can't be, these guys are all shrewd like monkeys, and it is impossible to slap a swollen face and become fat, just to give Zhang Yi a platform.

Unlike the last time when there was only one record company bidding, this time even giants such as Time Warner and Rolling Stone Records have joined, and in the battle for the bid king, the bid king of the launch screen was finally won by Columbia Records, but the price was not the original $50 million, but $70 million.

Unlike the media who shouted "I don't understand", the merchants who won the bid are secretly happy, and everyone is making a fortune in silence.

Under the lure of the media, there is a person who does not want to be named, revealing the reason why businesses are eager for this advertising platform, that is, the merchants who win the bid for advertising can accurately get the information on customer preferences and other aspects, according to these, the possibility of success of merchants to promote goods is very large, and some of the merchants who win the bid for advertising space, the sales volume has even increased more than ten times compared with before, which is the real reason why merchants are willing to pay a lot of money to buy advertising space.

One stone stirred up a thousand waves, and it seemed that the behavior of giving away tablets for free was very stupid and naïve, but now it is found that there is a big business opportunity hidden in it.

It was Zhang Yi, a young man, who created this new business model, losing money to send hardware for free, not making money on hardware sales, but finding another way to make money through big data precision marketing.

Customers don't have to pay for tablets, and the sales of merchants' products have exploded, and advertising revenue has become its profit point. This model, the three parties win-win, each has its own place, this is the most perfect business model.

For a while, Zhang Yi became a new generation of business idols, and he is still the kind of business idol with the aura of science and technology, which is more respected by others than the real estate tycoon who relies on buying land and building houses.

Of course, the huge profits have also attracted many media groups to invest in this new business model.

It's just that after understanding it, they have died down one after another.

The barrier to entry for this business model is too high.

First of all, on the hardware side, you need to have an extensive cluster of servers, a hardware product like a tablet, and then a supercomputer to do the heavy lifting of collecting, analyzing, and distributing information, without which nothing would be possible.

(End of chapter)

(Education 123 Literature Network)