689 [Low-key life does not need to be explained]

Wu Changjiang, who had dinner in the courtyard, suddenly held a dealer meeting and announced that he would expand his stores nationwide in the coming year.

Of course, this can only be a slogan, because joining the NVC lighting chain store, not only do you not have to pay the franchise fee, but the headquarters will also pay for the shipment to help do the preliminary operation. NVC Lighting is expanding like crazy in this way, and all the profits earned are used to help dealers open stores, and the bank still owes a lot of bad debts, so no bank is willing to lend him now.

At the same time, Wu Changjiang fulfilled the promise he made when he called on King Qin, and threw the distribution rights of various provinces to some big dealers.

These are all superficial tricks, and the real purpose is to attract media attention. In the following half a month, Wu Changjiang was interviewed almost every day, although he did not mention the matter of Song Weiyang lending him money, but he opened his mouth and closed his mouth to learn things from Song Weiyang, and claimed everywhere that he was guided by Song Weiyang.

As for what guidance and what you have learned, it is up to the media to guess.

After a series of free propaganda campaigns, Wu Changjiang successfully borrowed 180 million yuan from the bank. Originally, the bank was reluctant to lend him money, but because of Song Weiyang's meal, NVC Lighting's social popularity increased greatly, and even the sales rose sharply, and the bank immediately came to "send umbrellas on sunny days".

This guy is very smart, which is equivalent to using 3.88 million yuan of bidding money to play an extremely successful advertisement, and he even deceived a hot pot in Shancheng.

Moreover, what Wu Changjiang said in front of Song Weiyang was also seven true and three false. He was indeed forced to retreat by the two shareholders together, and was forced to fight back as a last resort, and it was true that he even compromised and gave shares to his partners. But all this is a good play directed by him, he deliberately intensified the conflict with his partners, secretly connected the company's middle and senior management, suppliers and distributors, and then called on Qinwang as a victim, and finally realized the intention of monopolizing the company, and also had the upper hand morally.

Song Weiyang didn't say anything about it, he didn't care about this little thing at all, and he didn't care about the other party advertising in his name.

Since there is going to be a charity dinner, these are bound to happen, and even Warren Buffett can't avoid it. Last year was a coal boss who retired from the mountains, this year he is a reckless entrepreneur, and next year there may be some monsters, as long as his charity dinner continues, he will definitely meet all kinds of characters.

Moreover, Song Weiyang is not without gains.

Because the coal boss didn't like to be publicized last year, Song Weiyang's charity dinner was grossly undervalued. But this year is different, the online auction has attracted huge attention, and the benefits obtained by Wu Changjiang are also seen in the eyes of people, and now fools know that more than 3 million meals are too worthwhile.

Some wealthy people even got together to chat and bet on Song Weiyang's charity dinner next year. Some bet more than 5 million, some bet more than 8 million, and some people guessed that they would have to spend 10 million next year to have a meal with Song Weiyang.

Song Weiyang's own influence seems to have reached a new peak because of this, and this topic is becoming more and more mysterious, coupled with the media's fueling, the people are about to blow Song Weiyang into a god.

The more the outside world blows, the more low-key Song Weiyang becomes, and even many business activities at the end of the year have been postponed.

is also a low-key rich man, as well as Ding Sanshi and Brother Xiaoma. These two lived in seclusion this year, did not accept any interviews, did not participate in any activities, and only gave Ma Xiaoyun face to participate in the West Lake Sword Debate.

Ding Sanshi, who has always liked to clubbing and having fun, suddenly became obsessed with the "Tao Te Ching", and saw everyone selling his concept of "goodness is like water". When he participated in the West Lake Sword Debate, he gave each of the other IT giants a copy of the Tao Te Ching, which was nothing more than to show his calmness.

Even Ding Sanshi stepped down from his position as CEO and went to serve as the chief architect of NetEase. Unfortunately, it didn't take long for the acting CEO of NetEase to pass away, and Ding Sanshi could only come back as CEO.

Although Ding Sanshi is low-key, NetEase is not very low-key. More than 10 online games have been launched in two or three years, and the total revenue of its game business has almost reached the same level as Excalibur Network, which owns "Legend", "Classic of Mountains and Seas", "Bubble Hall" and "Audition".

As for Brother Xiaoma's low-key, it seems a little bloody.

This year, MSN invaded the Chinese market on a large scale, gathering many websites such as Maopu and Disai to jointly form the "Anti-QQ Alliance". In another time and space, Taobao even joined the alliance, vowing to pull down Tencent, the network communication giant. Now Ma Xiaoyun is trying to give Song Weiyang face, and he doesn't confront QQ head-on, but there is still resistance in the open and in the dark.

Under the manipulation of MSN, major online and offline media, and even various entertainment magazines, have suddenly appeared countless advertorials.

Some advertorials praised MSN to the sky, claiming that high-end people use MSN, and only the grassroots and uneducated people use QQ, thus establishing a network communication disdain chain. Many young people and petty bourgeoisie have been fooled, and they are ashamed to use QQ and proud to use MSN. If you look at this year's various blogs and online articles, you can see that most of the protagonists use MSN, and it seems that this is the only way to look fresh and refined.

Other advertorials stomped on QQ, picked up Tencent's black materials, and even deliberately made up jokes to smear them, and even articles accusing QQ of monopolizing the online communication market came out.

People are overwhelmingly singing about Tencent, believing that QQ is about to decline, because MSN is invincible. Fortunately, Tencent is listed in Hong Kong City, and mainland public opinion has little impact on the stock price, otherwise it will definitely be made several falling limits.

Why is MSN invincible?

Because this is a high-end chat software launched by Microsoft, when MSN first entered China, it was not publicized, not promoted, and won 10% of the market share within a year by word of mouth. Moreover, the high-end business market was quickly monopolized by MSN, and CEOs and executives of various companies used MSN one after another.

This has to do with product positioning, MSN is seen as a business communication software, and QQ is seen as an entertainment chat software. Even many large companies prohibit employees from logging in to QQ when they are at work, and can only use MSN to communicate online.

What if the richest man Song Weiyang took the lead in using QQ? QQ has long been regarded as a toy for young people, and this concept cannot be changed for a while.

After quietly winning 10% of China's market, MSN suddenly started to do things this year. The formation of the "anti-QQ alliance" and the distribution of soft articles everywhere are only a small part of the actions, it also created MSN, reached a strategic cooperation with Yahoo China, quickly cut into the value-added business of telecommunications, and encircled and suppressed QQ in an all-round way.

This operation was a great success, and the members of the "Anti-QQ Alliance" soared to SN's advertising revenue, which is equivalent to the total advertising revenue of the entire Tencent network for the whole year.

Brother Xiao Ma was suddenly under a lot of pressure, and he later said that Tencent had "three catastrophes", one of which was the invasion of MSN, and if you don't pay attention to it, you will never recover, which shows that it was really a little unbearable back then.

The only thing Xiao Ma can do is to keep a low profile, put all his energy into the company's business, and not show up in any public for a whole year. Tencent continues to introduce new features to improve user experience, and has also acquired the Foail email client with powerful anti-spam features to compete with MSN's email capabilities.

Foail's boss was reluctant to go to work at Tencent's headquarters, and Xiao Ma Ge specially opened the "Tencent Huadu Research Institute" for him. The boss's name is Zhang Xiaolong, and he later launched WeChat. The reason why Zhang Xiaolong's company was acquired by Tencent was mainly to counter MSN's email function, and who would have predicted WeChat a few years later?

From e-commerce to web portals to network communication tools, when those international giants just entered, the first reaction of the Chinese was wolf.

These evil wolves died of arrogance and ungroundedness.

MSN is a typical example, with its momentum and performance in 2005, as long as it does it steadily, not to mention turning QQ over, it can at least occupy half of the country.

However, Microsoft has a lot of tricks!

First of all, the internal management system is chaotic, when Microsoft developed MSN business in China, it actually put MSN's marketing department and R&D center under the management of two regions. That is to say, MSN is engaged in marketing and technology, and there is no subordinate relationship between each other, and when encountering things, they can only report to their respective regional leaders, and then the two regions will communicate.

What the hell is this?

For a minor technical issue, the marketing department receives feedback and reports it to its regional leader. After internal research, the leaders of this region decided that it should be solved as soon as possible, so they ran to contact another region. Another region said we had understood the situation and then threw the problem to the R&D center. The R&D center said that we have too much to do, MSN is only one-fifth of our technology development work, and we will solve it when we finish the other R&D work.

It takes at least two or three months from MSN's marketing department to report the problem to MSN's R&D center to receive the news, and it may take half a year or even a year to actually solve the problem.

Take the function of sending offline messages as an example, engineers at the China R&D center proposed it as early as early 2005. But they can't contact the marketing department, and they don't even have the qualifications to submit the proposal, because it's a matter for the marketing department. It wasn't until the marketing department submitted a similar plan, the two regions discussed with each other, and then reported it to Microsoft headquarters for approval. But three years have passed, and the daylily has long been cold.

There are countless cases where one problem has not been solved, and another problem has popped up, forcing Chinese users to abandon MSN.

Even those high-end business people who worship MSN can only choose QQ in the end. Because MSN's large file outgoing function is garbage, often the file is broken halfway through, and sometimes it can't be transmitted directly.

This is because all of MSN's user data is stored on servers in the United States, and then relayed through telecom servers across China. The Chinese government is very unhappy about this, because MSN's user files contain a lot of business data and cannot be taken by the Yankees. As a result, the telecommunications departments of large cities such as Beijing and Shanghai have been instructed to impose various restrictions on MSN, which has led to extremely inefficient data transmission of MSN.

You Microsoft came to China to do business, and you don't abide by China's rules, it's strange if you don't do it!

Therefore, MSN is dying on its own in the Chinese market, and even a special QQ show-like feature will drag on for several years, and if this can win Tencent, it will be an insult to the user's IQ.

Tencent's business secret is that if the opponent dies himself, I will win in the end.

But Brother Xiao Ma still can't figure out the situation, he only feels that he has provoked a tiger, and he may be eaten at any time, and he is there to deal with it all day long.

Even Brother Xiao Ma contacted Song Weiyang, hoping that Song Shoufu could stand up and help speak, and bring some high-end business talents back to use QQ.

Song Weiyang's reply was: "I saw him raise a tall building, I saw him feast guests, and I saw his building collapse." ”

A sentence of mom sells batches!

Song Weiyang gave Taurus Capital some instructions to invest in some Internet companies, including Ganji.com, 58.com, Douban, etc. These are all companies that were just founded this year, and Song Weiyang walked around when he was bored on the Internet, wrote down the names he was familiar with when he saw them, and then threw them to Taurus Capital to invest.

Angel investment, you don't need to invest too much, just one or two million per family, and the money is enough for the founder to be happy to find the north. u