"Marvel's current situation, I don't know if you have heard of it?"

In the reception room of Marvel Comics, Avi Arad looked at Robert Lee and Robert Iger: "What did we discuss before, what did Relativity Entertainment think?"

Robert Iger said: "I've heard of some. ”

Robert Lee added: "Relativity Entertainment has a great partnership with Marvel Comics, and we're not going to watch Marvel get bogged down. ”

Perhaps unable to find another way in the short term, Avi-Arad actually asked with some expectations: "Relativity Entertainment is willing to buy the rights to those characters of Marvel?"

"Is it okay to listen to me?" Robert Lee smiled and said, "Regarding the copyright of these characters, about Marvel and Relativity Entertainment, we can cooperate more deeply." ”

Avi-Arad instantly raised his vigilance, thinking of the previous Twentieth Century Fox, and his tone was instantly stiff: "How do you want to cooperate?"

Robert Lee glanced at Robert Iger, Robert Iger nodded slightly, even if this kind of thing is said tactfully, it is still a little harsh after all.

"Relativity Entertainment intends to bring many Marvel superheroes to the big screen into a huge super-series of movies. Robert Lee's tone was particularly calm: "To achieve this goal, Relativity Entertainment needs to work closely with Marvel. ”

Avi Arad is not a stupid person, and instantly understood what Robert Lee meant: "Relativity Entertainment wants to buy Marvel?"

Robert Egger knew there was no need to deny it and said, "Yes. He was very careful with the wording: "Relativity Entertainment wants to invest in Marvel." ”

Avi Arad knows that this is the COO of Relativity Entertainment, and it won't be long before he becomes the CEO of Relativity Entertainment.

Robert Iger said: "Relativity Entertainment invests in Marvel, fully covers Marvel's debt burden, solves the debt crisis faced by Marvel, Marvel Inc. and Marvel's brand will continue to exist, and can even develop with the help of the huge platform of Relativity Entertainment, if the plan goes well, Marvel is very likely to return to its former glory in the future." ”

Avi Arad is not quite convinced: "Marvel will rise again?"

Robert Iger said: "Our two companies are working closely together and that day is not far off. ”

Avi Arad didn't answer Robert Egger and turned to look at Robert Lee: "That's what Ronan meant?"

He believes in Robert Lee more than Robert Iger.

"Yes. Robert Lee said directly: "Ronan personally planned a huge film series and industry plans around the film. ”

He accentuated: "Ronan's ability in movies, you must have heard of it. ”

Avi Arad nodded slowly, compared to the aggressiveness of Twentieth Century Fox, the two of them were at least not offensive.

Originally, Marvel Comics first turned to Relativity Entertainment for help.

In fact, it is not that there has been an idea similar to Relativity Entertainment's acquisition of Marvel before, and Marvel has been looking for new investors, but the problem is that no powerful person or company can look at Marvel.

Avi Arad pondered in silence for a while, synthesizing the current situation of Marvel Comics and what he knew about Relativity Entertainment, and finally asked: "In what way does Relativity Entertainment want to invest in Marvel." ”

Robert Lee is well aware that, judging by Avi Aradd's reaction, his work has not been done in vain in the past few years.

Avi Arad is Marvel's largest shareholder, chairman and CEO, and as long as he can be handled, he is at least half the battle.

"Relativity Entertainment assumes all of Marvel's debts and acquires Marvel shares at the market price of Marvel on the date of investment negotiations plus a 5% premium. ”

This kind of acquisition cannot go exactly according to the share price, and a certain level of premium is necessary, Robert Iger continued: "Of course, Marvel Comics is still an independent company, and the management remains stable, and as long as Relativity Entertainment has absolute control, Mr. Arad and other management personnel can still maintain a certain percentage of shareholding. ”

Avi Arad didn't say anything, and in Marvel's case, the conditions weren't bad.

Robert Iger said: "After the acquisition, Relativity Entertainment will inject capital into Marvel......"

Avi Arad interrupted Robert Iger and said, "What did you plan for that movie series?"

As soon as Robert Iger was about to speak, Avi Arad said: "Since Ronan is the direct mastermind, I want to interview Ronan, and when it comes to filmmaking, I only trust Ronan. ”

Robert Lee and Robert Iger looked at each other and said, "I'll inform Ronan now." ”

Avi-Arad said, "We'll talk when Ronan arrives." ”

Robert Lee and Robert Iger shook hands with Avi Arad and said goodbye, got out of the Marvel Comics together, and got into the car waiting at the door.

"Avi Arrad's willingness to oppose is not too strong. Robert Iger said.

Robert Lee said: "Marvel Comics has been looking for investors for a long time, and if we weren't looking for an absolute controlling stake, Avi Arad would have welcomed Relativity Entertainment very warmly. ”

Robert Iger nodded slowly, if it weren't for the fact that he wanted to win Marvel at a lower price, Relativity Entertainment and Ronan would have done it a long time ago.

If you can close the deal now, it may cost twice as much money as last year.

On the day Ronan received a call from Robert Lee, he rushed from Los Angeles to New York, and spoke specifically with Avi Arad before coming.

In the past few years, Marvel has probably had enough of a hard life, and it is not exclusive to the acquisition of Relativity Entertainment, and some high-level executives even welcome it very much.

For many people who work at Marvel, as long as Relativity Entertainment can give certain guarantees, the company will usher in new development opportunities, which is much better than being half-dead now.

Avi Arad focused on the film project in the call.

Ronan knew full well that the prestige he had built up over the years in cinema could play a key role.

The day after arriving in New York, Ronan went to Marvel to meet Avi Arad with Robert Lee and Robert Iger.

Ronan entered the reception room with the basic information and talked to Avi Arad alone, and several other Marvel Comics executives were in charge of entertaining Robert Lee and Robert Iger.

"In the past few years, Hollywood adaptations of Marvel movies have succeeded and failed. Avi Arad said: "But it hasn't changed much for Marvel's situation, and some haven't even helped, especially those that have failed, which have seriously dragged down Marvel." ”

He looked at Ronan: "I've carefully observed you and Relativity Entertainment, so let's put it this way, Ronan, I don't believe anyone else can guarantee the success of a Marvel movie except you." ”

"Thank you. Ronan replied politely, and after a moment of silence, he said: "Marvel does not make much profit from the successful adaptation of the movie, because Marvel is completely separated from the film, and it cannot directly enjoy the dividends brought by the success of the film." ”

Avi Arad said, "So, you want to make Marvel and Relativity Entertainment one?"

Ronan said directly: "The two companies can form complementary industries with advantages. Avi, if you think about it carefully, in this era, the entertainment and media industries are deepening their linkage, and even turning into a huge entertainment group, striving for market and development space with a more complete industrial chain and scale. ”

Avi Arad sighed softly, how could he not see this, but he couldn't say it, because Marvel wanted to join the arms of the big group before, and no one dared to ask for it easily.

This idea of devaluing Marvel's value, Avi Arad certainly can't say it.

Ronan also said: "Since the mid-90s, the entire North American comic industry has entered the Great Depression stage, and there has been no major change until today, why hasn't DC Comics encountered such a big crisis as Marvel? Avi, have you thought about it? Behind DC are Warner Bros. and Time Warner, and their ability to resist risks is the leader of the North American comic industry." ”

Marvel and DC, two of the largest comic book companies in North America, are in very different situations.

Avi Arad said: "I also thought about finding a bigger platform for Marvel. ”

"Relativity Entertainment really can't compete with Warner Bros. right now. Ronan understands the concerns in Avi Arad's words: "But Relativity Entertainment has established a relatively complete upstream and downstream industrial chain, with marketing channels in most markets around the world, and the cooperation between Relativity Entertainment and Marvel will achieve the effect of a strong combination." ”

Relativity Entertainment and past achievements have given Ronan enough confidence: "You must have heard of Relativity Entertainment's production ability. From the beginning of the new century to the present, the films produced by Relativity, online and offline channels have all been counted together, and there has never been a single loss-making movie, and the film adaptation is the biggest way out for Marvel Comics, and it is also the only breakthrough that can get rid of the current situation. ”

Avi Arad suddenly showed a wry smile: "I also had a similar idea, planning to shoot my own superhero movie independently with Marvel Comics, but I can only think about it, after you bought the rights to those characters a few years ago, Marvel Comics no longer has famous comic book characters that can be handled, we have not filmed movies, and we lack experience and funds." ”

Ronan nodded slowly: "The investment in Relativity Entertainment can be achieved, and I plan to transfer some of the elite personnel of Relativity Entertainment, and then match the personnel of Marvel Comics to build Marvel Comics into a new Marvel Entertainment Company." Of course, you are most familiar with the situation at Marvel, and the company is still in charge of you. ”

Hearing this, Avi-Arad thought about it carefully, Ronan's reputation had long since spread, and he was known for his observance and importance of the spirit of contract.

There is no question of credibility in these words.

Then there is only one problem.

Avi Arad looked to the side: "Ronan, I need to know about the movie plan, I need to be responsible for the whole Marvel." ”