Custer Films invested more than 40 million yuan in the film "This World Is So Beautiful", accounting for 80% of the total production budget of the film.

As a medium-sized film and television company, Castel Pictures can be said to have invested a lot of money, but it almost missed the most important Chinese New Year, and the company's executives really couldn't sleep during this time.

Now that the re-shooting has been successfully completed and the worst result has been avoided, the company has added 10 million publicity expenses and launched a marketing offensive on online media in an attempt to recover the adverse effects caused in the early stage.

Luo Kai has thus become one of the highlights of the film's publicity, at 7 p.m. on January 10, the official blog of Castel Films, the official blog of "This World Is So Beautiful", the official blog of Triumph Studio, and his personal blog, at the same time released the carefully edited film promotional MV "Brave New World".

In this MV, Luo Kai, as the lead singer of the work, is second only to the hero and heroine in the scene, and the picture of him sitting in the underground passage playing and singing to himself also makes the growing "boiling water" excited.

Although fans have long known the news of Luo Kai's participation in this movie, seeing the video clips of his performance and hearing the new songs he sings, it feels completely different.

"Brother Kai is so handsome, but there are too few shots!"

"The new song is very good, and when the time comes, I will definitely go to the cinema to support two movie tickets. ”

"Is this song out of a single? I want to download it to my phone and listen to it slowly. ”

"Support +1..."

For Luo Kai's first "electrocution", fans have a very heated discussion, and everyone is eager to see Luo Kai's performance in the film, and want to know if his acting skills will bring everyone a surprise.

Meanwhile, the music video and single for Brave New World landed on Flycom, Starry Sky and Hive Music, offering free on-demand and downloadable copies to build momentum for the upcoming film.

Of course, Custer Films paid Luo Kai an additional copyright buyout fee for this, and also purchased important recommendation positions for the three major music networks.

Although the fundamental purpose of Castel Pictures throwing money is to promote its films, these actions with great intensity have also brought Luo Kai a lot of popularity.

The number of followers on his blog exceeded 1 million without any suspense!

Today's entertainment industry has an inseparable relationship with the online world, and the online world has also become the most important publicity platform in the entertainment industry.

Therefore, the number of blog fans also reflects the coffee position of celebrity artists to a large extent.

The top celebrities often have tens of millions of fans, and second- and third-tier stars are embarrassed to greet others if they don't have millions of fans.

Luo Kai's blog has more than one million followers, and he didn't rely on zombie whitewashing, which means that he has successfully entered the mainstream ranks of the entertainment industry.

However, this is not worth the excitement at all, or it feels like there is something special about it.

His Weibo fans in the reborn world exceeded 100 million, and millions of fans were just a fraction of a fraction.

Compared to it, it is not as good as the prize won by Niuniu in the singing competition to be delivered to his home, which makes him even happier!

Niu Niu won the singing championship of "Sing 2016" hosted by PayPal Group, and the prize was a piano worth 28888, but she didn't get it right away.

The prize needed to be collected at the designated piano shop, and due to the formalities and the problem of the goods, it was not delivered to the home in Xijiao Village until January 11.

The small piano was placed in the study by Luo Kai.

When Luo Kai sent off the installer sent by the piano store and returned to the study, he saw Niuniu holding Xiaohua and looking at the brand-new piano with curious eyes.

"Baby..."

He smiled and asked, "Do you want to learn to play the piano?" ”

Luo Kai's best instrument is the piano in addition to the guitar, and his piano skills have reached a professional level, although he is still a lot short of a real pianist, but it is really more than enough to teach Niu Niu.

With that, Luo Kai sat down in front of the piano.

The piano bench was delivered by the piano store, and Luo Kai took Niu Niu and asked her to sit down beside him.

Niu Niu put down the little flower and let it play with itself, then reached out and carefully pressed a piano key.

The sound of the piano suddenly sounded.

"Wow~"

Niuniu was startled and quickly retracted her hand.

Luo Kai smiled: "It's okay, just play it, look at Dad..."

He raised his hand and flew across the black and white keys, skimming a dense series of notes with great skill.

Niuniu felt very interesting, and with Luo Kai's demonstration, she became bolder, and she also followed her father's example, letting her fingertips run over the keys and striking out fragmentary notes.

"Ding-dong-dong..."

She laughed "out of character".

Luo Kai asked again, "Do you want to learn?"

Niuniu nodded.

"That's good..."

Luo Kai said: "I'll teach you the most basic first, what about this piano, it has a total of 88 keys, 5 black keys and 7 white keys for 1 group, a total of 7 complete sets of keys..."

After briefly introducing the structure of the piano, Luo Kai asked Niuniu to learn how to sit and play the piano.

This is very important, children are very capable of learning, if you don't master the right learning method at the beginning, then the correction is often half the effort.

This is especially true of playing the piano, once you develop a bad habit, you may not be able to change it for the rest of your life.

While instructing Niuniu in the basics, Luo Kai is also observing her demeanor, and if she shows boredom, disgust, or impatience, then there is no need to continue teaching.

First of all, she has to like it, liking is the first thing, and it doesn't matter how much she can learn in the end.

And Niuniu obviously liked this "big toy", she was very obedient and sat in a straight position according to Luo Kai's instructions, and learned to use the correct hand shape and touch the keys.

It may seem simple to say, but in fact, as a beginner, even adults may not be able to grasp the trick of getting started in a short period of time.

But Niuniu learns quickly, and after Luo Kai teaches her once, she can basically follow the correct method and does not need Luo Kai to correct it repeatedly.

That's talent.

Then with the help of Luo Kai, she played a very simple little song.

"Dodo, instigation, lala, fafa, Mimi..."

When she played it for the first time, Niuniu played it intermittently and not smoothly, but when she became familiar with the tune and played it a few more times, she was able to pop up a little flavor.

"Baby, do it again. ”

"Okay. ”

"Daddy sings to you. ”

"Okay. ”

"Let's go!"

"Twinkle, twinkle, shiny, sky-wide, all, little stars!"

When Niuniu relied on her own strength and successfully popped a complete paragraph of this song "Little Star", Luo Kai couldn't help but applaud her: "Niuniu is awesome. ”

Niuniu was very happy, she felt that she had accomplished a very remarkable thing, so she was praised by her father, and her heart was full of pride.

That joy seems to overflow in the eyes.

"Dad, I'm going to play it again!"

"Okay, then do you want Dad to sing for you?"

"Of course!"

"Alright, let's get started!"

"Okay. ”

"Ahh

The mischievous little flower suddenly jumped onto the piano, and its little paws stepped on the black and white keys and stepped on messy notes, as if to vent the dissatisfaction of being ignored by the little master: "Meow!"

"Ah, don't be naughty, Dad is teaching me how to play the piano!"

"Meow~"

"If you don't misbehave, then I'll play with you later, otherwise I'll play with Ah Huang. ”

"Meow!"

Seeing Niuniu reasoning with the troublesome little flowers, Luo Kai couldn't help laughing.

In fact, learning can also be a very happy thing, the key lies in the method of learning, or what is the purpose of learning, Niuniu likes to learn what she likes, and the most important thing is to make her happy.

The same applies to other things.

For example, go to the radio show.

Luo Kai has thought very clearly, and he will not be entangled in this in the future.

"Alright..."

Niu Niu successfully "suppressed" Xiaohua's protest, and she said, "Dad, let's keep playing." ”

"Okay. ”

So the sound of the piano sounded again in the study, as well as Luo Kai's soft, gentle accompaniment singing.

“…… Hang in the sky and shine like many little eyes!"

Time passes, and it is the years that change.

What remains unchanged is the warmth and sweetness of snuggling up and singing together!

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