Surprise or not?

Duan Hongrui was messy in the wind in an instant, his little eyes were about to burst out of his sockets, and Niuniu was small eyes to big eyes, feeling that his common sense was subverted and his three views were broken, and his heart was simply overturned.

This cute little girl of five or six years old is the art director of the early summer animation studio?

Tease me!

Duan Hongrui didn't squirt out a mouthful of old blood on the spot, he was already considered profound.

With the possibility of what happened, he turned his head to look at Luo Kai, and the complexity of his eyes was difficult to describe in words.

Isn't that really teasing me?

Luo Kai smiled and said, "Mr. Duan, this is my daughter Luo Chuxia, her nickname is Niuniu, and she is also the art director of our animation studio. ”

Zhang Bo, who was sitting next to him, had a serious face, but in fact, his smile was almost unbearable.

When he just learned that Luo Kai asked Niuniu to be the art director, his reaction was similar to Duan Hongrui's.

It's true!

Duan Hongrui's mood instantly fell, because in his opinion, Luo Kai was completely funny, what does the studio look like like this, Luo Chuxia's children's amusement park?

"Mr. Duan..."

Luo Kai saw the changes in Duan Hongrui's expression, he could easily deduce the other party's inner thoughts, and asked, "I have a question for you, that is, what was the purpose of you joining the animation industry in the first place?"

What is the purpose?

This question suddenly screwed Duan Hongrui's train of thought back.

He didn't study animation in college back then, and there was a big factor in entering this industry, and the purpose was probably just to make a living.

It's just that after more than ten years of work, I have a deep affection for the industry I am engaged in.

Otherwise, he wouldn't have come here to apply for a job.

After hesitating for a moment, Duan Hongrui said, "Let's make money to support our family." ”

He told the truth, and he didn't care what Luo Kai thought anymore.

Luo Kai smiled slightly and said, "It's a normal reason, but I want to tell you that I founded this animation studio for a dream, do you believe it?"

Duan Hongrui was stunned.

More than ten years ago, he has seen a lot of young people who do animation for their dreams, they are ambitious, they are enthusiastic, and they make unremitting efforts to make first-class domestic animation...

But as a result, these young people often hit their heads in the face of the cruel reality, and they can't change the chronic diseases of the industry with all their might, and finally they either change careers or sink, and they have to live a mixed life.

Now who still says what dreams, that's all stupid forks!

Is Luo Kai a stupid fork?

Duan Hongrui was speechless and didn't know how to answer.

Luo Kai obviously didn't expect him to answer either, and continued: "You must be wondering why I want my daughter to be the art director of an animation studio, because this dream will be realized by me and her. ”

"Mr. Duan, can you first see what our dream is, and then decide whether to join or not?"

Duan Hongrui nodded and continued to open the project book in his hand.

He's not short of time now.

Luo Kai smiled, turned his head to look at Niuniu, and reached out to touch her little head.

The position of art director was specially left to Niuniu, and in the future, the cartoon of "Pleasant Goat and Big Big Wolf" must first pass Niuniu.

If Niuniu thinks it's good-looking, then OK, if Niuniu feels something's wrong, then modify and redo it!

Because the cartoon was made for her, and it was also made for millions of her peers.

Duan Hongrui's resume is quite good, he has many years of experience in the industry, and he is the marketing director that the studio is very much needed, if he can join Chuxia Animation, it will undoubtedly play a very important role.

But the premise is that he must understand and support Luo Kai's ideas and intentions, otherwise the Tao is different.

Luo Kai is not in a hurry.

As the project book was turned page by page, Duan Hongrui's ideas gradually became different.

The content of this project plan is very detailed, and it is by no means a random patchwork, and the basic setting and storyline of the animation are very complete and quite interesting.

The most important thing is that the main characters in the animation story are all designed, and from Duan Hongrui's professional eyes, their conception creativity, image depiction and even coloring and color matching are all first-class.

What is very rare is that Duan Hongrui can't find many ingredients for plagiarism and imitation!

In addition, the project book has very low requirements for animation production, it is not the most popular 3D animation, not even pseudo-3D, very pure 2D, can be made with the most ordinary animation software.

This means that production costs will be very low, speed and efficiency will not be an issue at all, and there will not even be many experienced animators and special effects artists.

But can such cartoons be recognized by the market?

Duan Hongrui habitually stood in his position and thought about it, and found that it was really a little possible.

Kids will love it!

As a senior practitioner, Duan Hongrui has a very deep understanding of domestic animation, and he knows that in fact, for young audiences, it does not mean that animation with gorgeous pictures and explosive special effects is necessarily good, what they like is the kind of interesting, loving, and wonderful cartoon images and stories!

And "Pleasant Goat and Big Big Wolf" obviously has such elements, so even if it is a 2D cartoon, there is a high probability of winning the love of small audiences.

After reading the content of the last page, Duan Hongrui was silent for a moment, then raised his head and said, "Mr. Luo, I want to ask, how much is the upfront investment of the early summer animation studio?"

Luo Kai quietly stretched out a slap: "5 million." ”

"5 million..."

Duan Hongrui nodded.

A few years ago, when the animation industry was at its hottest, everyone was rushing to make 3D animation, and all kinds of rhetoric to catch up with Hollywood was flying all over the sky, making people feel that domestic animation was unstoppable and promising.

At that time, the investment of an animation company or studio was often tens of millions, hundreds of millions were common, not to mention, just buying genuine software needed to cost at least a few million, and some special professional software even cost tens of millions.

If anyone says to invest 5 million to make an animation, they will definitely die of laughter.

Of course, the situation is different now, and as far as the project "Pleasant Goat and Big Big Wolf" is concerned, ordinary home computers and ordinary commercial animation software can do the work, and the investment of 5 million may be more used for rent and wages.

After thinking about it, Duan Hongrui asked again: "Mr. Luo, after the animation is produced in the future, which channel are you going to distribute it in, online or TV media?"

Luo Kai replied without hesitation: "TV is the main thing, and the Internet is second." ”

"Pleasant Goat and Big Big Wolf" is aimed at young children, and TV media is naturally the first choice.

Duan Hongrui suddenly tightened his brows and said: "Mr. Luo, now TV stations don't like domestic animation very much, and the review of policy subsidies is also very strict, do you have a channel relationship in this regard?"

In recent years, the domestic animation industry has been chaotic, in order to defraud the state of subsidies, all kinds of shoddy content flooded the market, and the phenomenon of bad money driving out good money is extremely rampant, which eventually led to the current bad situation.

TV stations are also tired of these goods, and they are not willing to spend money to buy broadcast rights, and even some well-made domestic cartoons are also severely depressed, resulting in many animation production companies losing one episode at a time, and the more they produce, the more they lose.

Nowadays, no one is making young cartoons, and many animation companies have switched to adult-oriented animation adapted from the Internet, and the channels are mainly online.

Luo Kai shook his head and said, "We don't have these two channels, but we can do it for free." ”

Duan Hongrui was surprised: "Broadcast to TV stations for free?

It is not uncommon for animation companies to license their works to television stations for free, and the purpose of free of charge is to subsidize them, because the national policy has requirements in this regard.

But the problem is that Luo Kai himself said that there is no policy channel, so wouldn't it be a loss to make money?

Wait a minute!

A flash of inspiration suddenly flashed in Duan Hongrui's mind, and he said in a lost voice: "Do you want to be a brand?"

Luo Kai smiled: "That's right. ”

Since he decided to establish an animation studio, he certainly has an understanding of the state of the industry, so he doesn't expect to make money from the broadcast rights of "Pleasant Goat and Big Big Wolf", and he doesn't have much money.

Making a brand, making a big brand, and then licensing the brand is the king!

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The first one is sent.