Silicon Valley, located south of the San Francisco Bay Area, has become the world's pioneer and center of high-tech innovation and development in the past two years, covering a 25-mile stretch of valley from Palo Alto to San Jose.

In 2003, a San Jose company called Netflix had just completed its move, moving out of the increasingly cramped office area of the old bank branch and leasing an entire small office building nearby as the company's new office and storage area.

At the same time as the move, all aspects of the company's work were not left behind, and Joel Meyer's market research department was scattered across the United States to meet Netflix users and collect their opinions and usage of the website.

As director of market research, Joel Meyer is more of a steady-track team in San Jose, but also finds time to go down to the front line and visit new clients around the Bay Area.

Having visited a client in San Jose that day, Joel Meyer took advantage of the noon time to enter a famous café near Silicon Valley to take a break.

"Hello, Mr. Meyer. ”

He was a regular customer here, and the waiter hurriedly came over to say hello: "What do you need?"

Joel Meyer said: "Latte, the same as before. ”

The waiter smiled and said, "Okay, you wait. ”

Joel Meyer walked towards the booth where he was usually sitting, and after a few steps, he suddenly saw a familiar face, Reed Hastings was drinking coffee and reading the newspaper, seemingly very leisurely.

Although the company was founded by Mark Randolph, Reed Hastings, as the only angel investor in Netflix, can also be said to be one of the founders of Netflix.

And he also joined the company when Reid Hastings was at the helm of Netflix.

Since you have met it, you have to go over and say hello.

Joel Meyer saw Reid Hastings, and Reed Hastings saw him.

Seeing Reed Hastings' gaze fall on him, Joel Meyer hurried over and said, "Hello, Mr. Hastings. ”

Reed Hastings smiled and said, "Hello, Joel. Don't be so outward, call me Reed. ”

Joel Meyer thought that his boss had become Ronan Anderson, and he followed Reid Hastings' words and said, "I didn't expect to meet you here, Reid." ”

"Busy lately?" Reed Hastings looked at Joel Meyer without a trace, and pointed across from him, "If you don't mind, sit down and talk." ”

The other party invited, and Joel Mayer did not refuse, and Rakka sat down in a chair opposite Reed Hastings and said, "Thank you." ”

Reed Hastings put away the newspaper in his hand and asked, "Are you still on Netflix?"

"yes. Joel Meyer simply says: "I am now the Director of Market Research and Consulting. ”

Reid Hastings wondered, "This is a new department, right?"

Joel Meyer laughs, "It was just established at the beginning of this year and mainly deals with users. ”

The other party is no longer from the company, and he still pays attention to some words and will not say them deeply.

Reed Hastings whispered in his heart: I didn't expect Netflix to hold on!

"I'm going to go back and see when I have time. Reed Hastings thinks he still has feelings for Netflix: "After all, this is also the child I raised single-handedly. ”

Joel Mayer's face didn't move, and he couldn't help but complain in his heart: You sold the child to Ronan Anderson a long time ago!

While spending far more time under Reid Hastings than new boss Ronan Anderson, Joel Meyer has long been on the side of the new boss.

The new boss is his boss.

More crucially, the Netflix kid didn't die in the hands of Reed Hastings, but thrived in the hands of Ronan Anderson.

Joel Mayer still maintained a polite smile on his face: "Reed, the company has changed places, and it is no longer in the original industrial park. ”

Reid Hastings asked, "Where did you change?"

According to the situation at the time of the sale of Netflix, Netflix's operation will become more and more difficult, is it that Netflix is already so difficult that it can't even stay in the office space with such cheap rent?

Joel Meyer said: "Not far from the industrial park, the former office building of Coleman Semiconductor. ”

Reed Hastings then asked, "The five-story office building?"

"That's it. Joel Meyer said simply: "This building is not very big, and the company has rented it all. ”

Reid Hastings frowned slightly, not quite believing Joel Meyer's words, how could this be?

The five-story office building is indeed not large, but the overall area is ten times that of Netflix's original office area and storage area.

From the point of meeting, Reid Hastings immediately understood one thing: Netflix has a good year?

Despite the thought in his head, Reed Hastings couldn't believe it, it was only a year since he sold Netflix.

You know, a year ago, he was worried about how to sell Netflix!

After looking for so long, I found Ronan Anderson......

Reid Hastings asked tentatively, "The company is doing well. ”

"Very good. Joel Meyer picked up what he could say, "Not only did we move to a new office, but we also got a $40 million loan from Bank of America ......."

Reed Hastings suspects he misheard: "$40 million loan? How is that possible?"

If he could get a $40 million loan from the bank, why did he sell Netflix in the first place?

Joel Meyer said: "How is it impossible? Ronan Anderson has been working with Bank of America for a long time, and Netflix's performance last year turned a profit, even after removing expenses such as moving and paying arrears to Embassy Pictures, Netflix still has an annual profit of $4.5 million! The company has unlimited prospects and is developing rapidly, how can the bank not borrow?"

This was even more surprising to Reid Hastings than it had just been.

Netflix turned a profit?

How did you turn a profit?

Last year, it was a mess, and the capital chain would even break in minutes, but it only took a year to turn losses into profits?

Is Ronan Anderson and his Relatalistic Entertainment Group really that powerful?

Reed Hastings looked at Joel Meyer scrutinically, and although he didn't want to believe it, reason told him that Joel Meyer didn't need to lie about it.

The waiter brought coffee at this time, Joel Meyer had come to rest, and to study the customers who had visited in the afternoon, since he had already greeted Reed Hastings politely, there was no need to stay here, and at the right time to say goodbye, and took the coffee to the booth in the corner.

Reed Hastings has a complicated mood, since he sold Netflix, he has not deliberately paid attention to it anymore, but he didn't expect Netflix to change drastically.

But he has no regrets, as a business elite, he will not be annoyed by this kind of thing, after all, things like the company's change of owner and revival are not very rare in the business circle.

In fact, as one of the founders, he also hopes that Netflix can continue to survive instead of closing its doors.

Reed Hastings just can't figure out why Netflix got out of the mess so quickly?

Could it be that Ronan Anderson showed the way for Netflix and is better suited to be the boss of Netflix than himself?

Could it be that Hollywood's platform can play a huge role in promoting Netflix?

These are unknown, but Netflix, the child born from his hands, may be able to reach the original planned destination, or maybe it can really subvert Pepsi.

Reid Hastings sighed, who can say that Ronan Anderson can't do what he didn't do?

After a cup of coffee and a simple meal, Joel Mayer studied the user's data while eating, stayed in the café for an hour, and started the afternoon.

Joel Meyer's favorite thing about Netflix is that it provides daily data that tells him who his customers are, where they live, how many and when they shop and rent on Netflix, and what movies and shows they choose.

Any user who has ever made a purchase on Netflix's website is extremely valuable, and to develop them into long-term Netflix users, the Market Research Department must get to the point and end their habit of renting movies at Pepsi.

Since the beginning of last year, Joel Meyer and his staff have been calling new users of the site to ask them how they use the site, why they click on an object, why they sign up on a particular day and not at another time, etc.

If the timing is right, we will take the opportunity to make a request for a visit.

Joel Meyer is a firm believer that no amount of communication on the phone can compare to face-to-face communication.

Luckily, as long as the phone communication is smooth, many customers will agree to come to their homes.

Joel Meyer and his staff then rush to customers' homes with small gifts and coffee bought specifically from Starbucks to observe how users search for movies on the Netflix website, how they choose their favorite DVDs, and more.

These first-hand information have become extremely important reference data for Netflix.

Looking at Pesda's terrible service, Joel Nair feels that their work and Netflix's website are spreading the gospel to a wide range of DVD users.

While the Dominance of the Pepsi family won't change immediately, Netflix is undoubtedly on the right path.

Joel Meyer has a passion for visiting users, and he has had a lot of ideas about how Netflix can improve its site, and some of them are pretty good, as well as the well-educated, well-off male users.

Through the visit, it was found that fans were more and more satisfied with the service provided by Netflix.

Joel Meyer is well aware that Netflix still has a long way to go, though.

Most of Netflix's users still rent movies at chains such as Pepsi, Hollywood Video and Studios, and it is unlikely that their consumption habits will change completely in the short term.

But the future belongs to Netflix!

Joel Meyer thought of a phrase that the new owner, Ronan Anderson, had said at the company's New Year's meeting – the former Big Mac is no match for the rising star to be witty and nimble!