Chapter 114: Logitech MX-518

From the beginning of the agency of legendary online games, there have been different voices within the company. While the profits from pirated discs continue, no one has the intention of setting foot in a completely unknown territory.

But as a result, everyone was left speechless, and the popularity of online games far exceeded everyone's expectations, forming the company's largest source of profit in a way that turned out to be born. Compared with the profits of pirated CDs, they have been completely reduced to a supporting role.

Taotao Mall, which was launched later, was originally positioned as a 3C mall. As we all know, a large shopping mall, if you want to attract everyone's attention, you have to invest a huge amount of publicity money. What's more, online shopping malls that rely purely on eyeball economy rely more on publicity.

The young boss, who is strong against public opinion, did not invest a penny in publicity in the early stage, but continued to swipe the screen in the legendary online game.

There is only one item in the store, and that is the virtual gold of the legendary online game.

The second measure is to introduce a large number of third-party, commercial players of legendary online games, to bring virtual items such as game equipment and game currency.

In less than a month, the trading volume of virtual currencies has risen significantly, and these transactions are real and well-documented, and buyers and sellers can evaluate each other, and the authenticity is beyond doubt.

And the popularity of legendary games has also attracted the attention of game-related industries.

Since June 1999, the first physical product in Taotao Mall, the star mouse MX-518 from Logitech in Switzerland, has finally been put on the shelves. And because of the relationship between the first product, it was deliberately placed in the recommended position on the homepage.

A group of players who buy virtual currency, attracted by the gorgeous homepage recommendation position, click into the link, the introduction of Logitech MX-518 comes into view, its unique side buttons, can be customized, bind the game's blue or red skills, and even players who like PK, can also bind some special skills.

The goods can be returned for no reason within seven days, and the four megacities of Haijin, Shanghai, Shangjing, and Yuezhou can be delivered in the morning if you place an order in the morning. Other provincial capitals can be delivered within three days.

The payment method is also pioneering, using the use of payment after receipt.

The most important thing is that the mall price of the mouse is 155 yuan, and those who are familiar with the price of Logitech mice know that the price of MX-518 in physical stores is 210 yuan, and the price in remote areas is even more outrageous, and it still needs to be ordered. This can be cheaper by nearly 60 yuan, which is really suitable.

No need to spend time going to a physical store, the price is still cheap, and there is no reason to return the product within seven days, this series of groundbreaking business practices has attracted a large number of customers who want to try it out.

Of course, the main thing is that Logitech itself is a very good peripheral manufacturer, and the MX-518 is indeed a good gaming mouse, which is widely welcomed by the majority of computer peripheral enthusiasts.

A large number of players gathered in the Haijin Legend Internet Café became the first batch of buyers of physical goods in the mall, and the order placed in the morning was delivered to the Legend Internet Café at one o'clock in the afternoon. After paying to get the mouse,After asking the network management,Can you allow the use of a take-out mouse,After connecting the MX-518 mouse you bought,I feel that the feel is indeed the same as the one used in the Internet café before,There is a big difference between the ordinary Logitech mouse,The forced grid has been significantly improved,The operation of the game is more smooth。

In the envious, jealous and hateful eyes of the surrounding players, play the game with confidence.

Perfect goods, ultra-fast delivery speed, bring everyone a pleasant shopping experience. So they left comments in the evaluation area, commenting on the product, logistics speed, use experience and so on.

The shopping experience of the first mover brings valuable experience to interested players. As a result, the Logitech MX-518 mouse has attracted more cities, more players, and orders have come one after another. The large number of orders that broke out far exceeded everyone's expectations.

Taotao Mall delivered tens of thousands of sets of MX-518 to major cities in advance in advance, and they were quickly sold out. As a last resort, I have to explain that the product is out of stock on the product page, and the delivery time will be postponed, so please be patient.

The hot sales of Logitech MX-518 have artificially created a sales myth, you know, this mouse was tepid before, and the popularity was only word of mouth among players. However, the hot sales of Taotao Mall made its popularity jump to the top all of a sudden.

Logitech's sales department was stunned by the hot sales in the mall.

You know, the previous MX-518 mouse, a year's sales can not reach so much, I didn't expect that this year's sales were actually online mall, it took less than a month to easily break.

A large number of mice were urgently allocated to enrich the warehouse of Taotao Mall. And urgently contacted the company and informed the Taotao online mall of this novel business model.

After negotiation with Taotao Mall, Logitech added all the company's peripherals and equipment to Taotao Mall. And specially launched Taotao Mall - Logitech Commemorative MX-518 Mouse, its mouse skin from the original gray black, into a red cartoon dog, and this cartoon dog is the logo of Taotao Mall.

With Logitech's full entry into the mall, other peripheral brands, after seeing Logitech's enviable sales, are not to be outdone, and have settled in Taotao Mall, including Shuangfeiyan, Razer and other well-known peripheral brands.

The gradual enrichment of commodity categories has brought huge pressure to warehousing and distribution, at this time, we found that Shuntong logistics, which has been losing money and has to expand wildly, has become the most indispensable link in the commodity circulation chain.

In addition to the remote areas in the northwest, the logistics and warehousing centers built in megacities and provincial capitals, as well as its own distribution sites, are organically integrated into a whole in an efficient distribution system.

Although the variety of goods is still relatively small, the perfect shopping experience and perfect delivery speed have made Taotao online mall, a new business model, quickly occupy a place in the minds of customers.

From Shuntong Logistics, to Micro Hardware Software Mall, to VV Chat Software, from Legendary Internet Cafe Chain to Legendary Online Games, and then to Taotao Online Mall. This series of investments, which seemed to be purely meaningless to burn money, have become a perfect golden closed-loop business system when combined together.

Until this moment, all those who have questioned this have kept their mouths shut forever.

Perhaps, as it is said, the fool sees only the present, while the wise see the future that you can't even imagine.

And Zhang Yi, from the beginning of the pirated disc, made a lot of money in a muffled voice, and after accumulating the first pot of gold, he immediately entered the crazy money-burning mode. It seems that the disorderly investment is actually a silent layout, and it was not until everything fell into place that everyone realized that he had quietly completed a huge business closed loop.

Until this time, he, who was originally an independent holding, has completely become a myth in the minds of everyone in the company, and no one dares to question his decision.

It seems that he has a pair of eyes that can see through the fog and see through the future.

Just as everyone raises their heads and opens their eyes, they often think of a sentence: life is not only about the past, but also about poetry and distance.