Not giving the official store a review is a small trap that Li Mu has prepared for a long time. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

He already had a clear consideration when he was doing Taobao, the C2C part is free, but B2C is different, he can provide the best development environment for those online store owners and individual sellers for free, but for these brand enterprises, if they want to sell things on Taobao, they can also, but they can't open an open, certified official flagship store or official monopoly in any form, if you want to open an official store and get Taobao certification, you must meet Li Mu's requirements.

Liu Qidong guessed that Li Mu's purpose of not letting go of the registration of the official store was to put forward conditions for these settled enterprises, but he was not too clear about what kind of conditions he proposed, and Li Mu had not given a clear reply.

Li Mu heard that Du Wei's filming would be busy until the evening, so he didn't bother, and drove directly to Taobao to meet Liu Qidong.

As soon as they met, Liu Qidong told Li Mu about the current business application for the store, and after reporting the situation, he couldn't help but ask Li Mu: "When will we open the registration application for the official store?"

Li Mu said: "It is definitely a good thing for enterprises to enter the station, but the tone has to be set with them from the beginning, Taobao is not a free sales channel for enterprises, if enterprises want to sell goods on Taobao, they must pay platform commissions." ”

Liu Qidong nodded, and said impatiently: "It's okay to collect commissions, the key is how to collect you have to set a standard." ”

Li Mu said: "What I want at the moment is to divide the franchise enterprises into three levels: A, B and C.

A-level official store must be the top 20 in the industry in the country, such a company to join, we give him the title of official flagship store, put him in the brand street of Taobao, regularly give him homepage advertising space and YY pop-up window advertising space, he does not need to pay a deposit, only need to pay us 50,000 yuan per year for technical service fees, in addition to all orders generated on Taobao, the platform extracts 3% of sales as channel fees, and at the same time the platform deducts 2% of the payment channel service fee for Alipay;

B-level official stores must be enterprises with more than 50 physical stores or booths offline, and we also give him the title of official flagship store, but it will not be included in the brand street at the initial stage, and he will be given a small number of recommended positions on a regular basis, before he goes online in the store, he must pay a deposit of 100,000 yuan first, and he must also pay a technical service fee of 50,000 yuan per year, and the platform commission will be increased by one point to 4%, and Alipay is still two points;

C-level official stores do not require offline stores, as long as the other party is a formal registered company, you can establish your own brand on Taobao, the basic rights and interests of such a store are the same as B-level stores, but before his store is launched, he must pay a deposit of 150,000 yuan, and the annual technical service fee of 50,000 yuan remains unchanged, and the platform commission is increased to 5%, and Alipay is still 2%. ”

Although Liu Qidong was a little surprised by the commission ratio requested by Li Mu, he basically kept up with Li Mu's thinking rhythm, and knew that Li Mu's purpose of treating small sellers and brand enterprises differently, so he said: "Is the proportion of our commission a little higher based on him?"

Li Mu waved his hand and said seriously: "To be honest, the 3%-5% platform commission is not high, compared to the online sales channel we provide them with that can radiate the whole country, even if it is 10% of the commission, they will accept it, but the percentage is too high, it is easy to give the opponent a chance, so we tentatively set this ratio, and then make flexible adjustments according to market conditions in the future." ”

Li Mu is very worried about Boss Ma in Hangzhou, Boss Ma is a full careerist, he doesn't doubt this at all, and Boss Ma is a first-class good player in playing products, playing models, playing capital, and playing relationships, even if he intercepts his Hu a year in advance, who knows if he will give up C2C? If not, then what kind of countermeasures will he come up with to engage himself? If the percentage of the commission he gives to the merchant is too high, then if Boss Ma wants to work against him in the future, he will definitely choose to start with this, just like he killed eBay back then.

However, Li Mu can't be free of charge for the B2C link because he is afraid, Taobao also needs a profit model, C2C has no profit point now, and the real source of profit is B2C, so he has developed such a platform that can be attacked and defended.

Because Li Mu knows Boss Ma and the history of several products in his hands very well, he knows that Boss Ma can hide his true purpose very well, knows how to first white and then black, and has always regarded him as the biggest enemy of the e-commerce industry.

Many examples can reflect Taobao's routines from the side, the most straightforward is that although Taobao has killed all competitors in the name of permanent free sellers, but people who really do Taobao know that if you want to make money, you need to invest in Taobao every year The promotion cost is high enough to scare people to death, don't think that having a good credit Taobao store means a steady stream of income, after Taobao's various algorithms are constantly adjusted, sellers with high credit must invest a considerable proportion of promotion funds, otherwise it is easy to be hidden by the system algorithm。

The promotion method is not only the through train advertising billed by the number of clicks, but also the ranking of search weight, which all need to be bought by money, a Taobao online store with an annual profit of five million, if it is a clothing industry with huge competition, then the average annual promotion cost to be invested in Taobao will be almost the same as this number, although many people have been advocating how powerful Taobao entrepreneurship is, how can it change lives, Change fate, but in fact, after the earliest golden stage, anyone who wants to do Taobao has to spend money first, and many young people are ready to do a lot of money on Taobao with hundreds of thousands of yuan scraped together, and finally lose a lot of money and go out cruelly.

Li Mu also does not want to criticize Taobao's bidding promotion model, but to judge Boss Ma's style of doing things, for the sake of competition, he can give up everything on the surface, but after winning the competition, he will definitely get back everything he gave up with interest.

Liu Qidong didn't know Li Mu's worries, but out of respect and trust for Li Mu, he didn't put forward any more opinions, and said: "Then I'll ask people to draw up an official notice today and give them feedback on this plan." ”

Liu Qidong himself is also a hero-level figure, and the reason why he obeys Li Mu is also because his vision and potential have not been fully activated at present.

After finalizing the franchise method of the official store with Li Mu, Liu Qidong suddenly remembered something and said to Li Mu: "By the way, there is a B2B company in Hangzhou, and it has been communicating with Taobao business for the past two days, saying that their boss wants to visit you in Yanjing, I don't know if you are interested?"

As soon as Li Mu heard about Hangcheng and B2B, he was surprised and asked himself: "It can't be such a coincidence, right? ”

So Li Mu asked him, "What kind of company is that?"

Liu Qidong said: "Ali bar, it is very powerful in the B2B field, and the valuation is already hundreds of millions of dollars. ”

Li Mu smiled: "What does their CEO want to see me do?"

Liu Qidong said: "I don't know, I guess I want to talk about cooperation, they are B2B, we are C2C, I personally feel that if the two sides share resources, it is still very interesting, their platform is full of small and medium-sized manufacturing enterprises, and the product source is quite rich." ”

Li Mu said: "You can help me reject him, I don't see." ”

Liu Qidong asked curiously, "Why? Isn't it good to meet?"

Li Mu said: "I don't have time now, I'm busy with the things at hand in the past two days, and I have to go to Hong Kong in a few days." ”

Liu Qidong said: "But I really think that the other party and we are quite complementary in the business line, or you just take some time to meet and talk with the other party? Anyway, the other party came to Yanjing to see you, and I don't want you to go to Hangzhou, just take half an afternoon to meet and have a cup of tea and chat." ”

Li Mu saw that Liu Qidong attached great importance to this matter, and knew in his heart that Liu Qidong must have taken a fancy to the resources of small and medium-sized enterprises on Ali and wanted to find an opportunity to integrate them into Taobao, but he didn't know Boss Ma, Boss Ma can let you integrate his resources so lightly? Don't dream, if he comes into your house with a bowl of water, he definitely doesn't bring you water to drink, he must have taken a fancy to the pressurized water well in your yard, and wants to take this bowl of water to divert water so that more water can be pressed.

However, Li Mu thought about it, at this time, it is okay to see Boss Ma, although his flickering eloquence is the top in the country, but he will definitely not be bewitched by him, if he can receive a little content related to Ali's future strategy from his mouth, he has earned it, and he is also a legend in the Internet field in his previous life, and he can also find a sense of accomplishment when he sees him, it is too difficult to see him in his previous life, and he takes the initiative to find himself in this life, and he should give him a chance.

Thinking of this, Li Mu said to Liu Qidong: "Since you think it makes sense, let's make an appointment, but I have to make an appointment until mid to late October, and I will meet him again when I come back from Hong Kong." ”

Liu Qidong said: "Then I'll let the interface person reply first, and the specific time will be determined according to your situation when you go to Hong Kong." ”

Li Mu nodded slightly: "Tell them this first, but the tone should be a little more high-key." ”

Liu Qidong smiled and asked, "How do you want to be high-profile?"

Li Mu said: "Regarding the request of your CEO to meet, our company has received it, in view of the busy affairs of our CEO, there is no time to meet with your CEO for the time being, and the specific meeting time is waiting for our company's notice." ”

Liu Qidong was stunned, and couldn't help asking, "Are you joking?"

Li Mu said seriously: "What are you kidding? I'm serious, you can't see how much potential the B2B platform has? The real money-making market must be precipitated to the retail side, otherwise why did the CEO of a company with a valuation of hundreds of millions of dollars rush to see me? It's not because he clearly knows in his heart that compared with B2B, B2C and C2C are the kings of making money in the future!"

(To be continued.) )