"Boss, the patent application for the drug of Detox No. 2 in China and 17 overseas countries has been completed! Moreover, the pharmaceutical factory has set aside ten production lines to start producing new drugs, which is expected to produce 30,000 boxes per day!"

On the phone, Tang Qian reported to Qin Lang the progress of the work of the Lanrun Pharmaceutical section, "Regarding the pricing of drugs, Lanrun has always maintained the idea of taking the fixed-end price route for the welfare of the people, so that the people can eat conscience medicine and rest assured medicine, so the ex-factory price of the drug is set at about 20 yuan per box." According to the agreement between the pharmaceutical company and the distributor, the final sales price of the drug in the terminal market shall not be higher than twice the ex-factory price, which means that when the patient buys Detox No. 2 in the pharmacy, it will definitely not be higher than 60 yuan per box. ”

"The packaging of the new drug is a version of ten tablets, three tablets and a box, and patients can get good results by taking an average of three tablets a day...... It is estimated that a patient with moderate liver disease and kidney disease can control the condition as long as he insists on taking it for three months, and the condition will improve, and he will be completely cured and fully recovered in about half a year!"

"Patients with severe liver disease and kidney disease can also effectively control their condition or even alleviate their condition in the process of insisting on using new drugs, and let their condition slowly improve in the following follow-up treatment. ”

"It can be said that the development of the drug Detox No. 2 is simply another miracle of medicine and a blessing for the majority of patients with liver and kidney diseases...... More than 50 percent of the treatment effect of related drugs in the market has also ushered in a new spring for the majority of patients with liver and kidney diseases! It is expected that the sales scene will be hot for a while after the new drugs are launched, and even the current related drugs of Jindali Pharmaceutical Group will be squeezed off the hot list. ”

"Oh, how is the current sales of the liver and kidney clear that Jin Dali has made?" Hearing Tang Qian mention the competitor Jin Dali, Qin Lang couldn't help but ask curiously.

"The current market share of liver and kidney clear related drugs is as high as 40%, and the sales situation is very hot, if it is not for the overpricing of the drug, it is estimated that the market share will increase a lot, after all, before our detoxification No. 2 came out, the treatment effect of this new drug in the market is the best, more than 10% of the same class of drugs. ”

"Is the terminal sales price of Liver and Kidney Qing three hundred and fifty-one bottles, Jin Dali Pharmaceutical Group is really black enough!" Qin Lang couldn't help but smack his tongue after hearing the sales price of the competitor's new drug, the production cost of Lanrun's "Detoxification No. 2" drug did not exceed three yuan per box, and he didn't believe that the production cost of Jin Dali's "Liver and Kidney Qing" was higher than that of Lanrun's "Detoxification No. 2".

You must know that the production cost of the "Detox No. 2" drug composition is so complex, presumably the "Liver and Kidney Clearing" is much worse in terms of drug composition and rationality, and now it is completely black money.

Therefore, as soon as Lanrun's conscience drug "Detoxification No. 2" is launched, the market for liver and kidney clearing will inevitably dive sharply, and even this new drug of Jindali Pharmaceutical Group will be squeezed into no market.

After all, there is no price advantage over the price of "Liver and Kidney Clearing", and it is even worse than the quality of "Liver and Kidney Clearing" and "Detoxification No. 2".

The ex-factory price of the new drug is 20, and the agreed terminal sales price is 58 yuan per box, which is not very expensive compared with similar drugs, but the treatment effect is very different.

On the fifth day after Lanrun Pharmaceutical got the new drug patent number, the terminal of Huairen Pharmaceutical Chain Group had already started the sale of new drugs, and the first batch of Lanrun had a total of 300,000 boxes of "Detox No. 2", which were produced by squeezing most of the production lines of "Fushen No. 1".

Sure enough, as soon as the "Detox No. 2" was listed, it caused a sensation in the market, which was much more than the movement caused by the listing of "Liver and Kidney Clearing" more than ten days ago by Jin Dali.

This civilian-priced drug sparked a sales frenzy, and all patients who had used the drug immediately felt the therapeutic effect, so they rushed to buy it, and 300,000 boxes of "Detox No. 2" were put on the shelves at 9 a.m. in the Huairen terminal store, and all of them were sold out before the 3rd in the afternoon.

"It's not enough, it's not enough......"

"I want more, I want another twenty ...... No, I'm going to pre-order a hundred boxes!"

The patients crowded all the stores of Huairen Terminal, and one by one they were so emotional that they thought they had rioted outside the store! After asking, they learned that these people were all patients with liver disease and kidney disease, and after eating the new drug "Detox No. 2" produced by Lanrun Pharmaceutical Group, they spontaneously formed a rush to buy.

However, now Lanrun's production line is not enough to produce "Fushen No. 1", and the new drugs currently on the market are squeezed out of ten from the original production line to produce "Detox No. 2", and the new production line is still in full swing construction, basically one every ten days is increasing, and it is not urgent.

There is no way, the current situation can only make everyone wait longer, and the store of Huairen terminal has to make new measures in order to control the purchase volume of patients, everyone has to buy drugs with ID documents, and the purchase amount at a time shall not exceed one month's supply.

This is also something that can't be helped, and the new measure of restricting the amount of items that patients can buy is estimated to be the first time in many years that these terminal stores in Huairen sound really unusual.

However, the fiery appearance of the crowd outside the Huairen store proves that this matter is not unusual at all, if this is not done, those patients who can't buy medicine are estimated to spit and drown all the clerks one by one.

In order to calm the emotions of these patients, the store of Huairen terminal has indeed put a lot of effort, and at the same time told these patients that they do not need to be anxious, and the new drugs will be put on the shelves every five days in the future, basically ensuring that everyone can buy safe medicines.

Blue Run Pharmaceutical Factory.

At present, the entire pharmaceutical factory has 35 production lines, and the new drug production line is still under construction.

After the listing of "Detox No. 2", it caused a frenzy of fire, and now Lanrun Pharmaceutical is far from enough to meet the needs of China, so it has temporarily given up the development of overseas channels.

At present, there are 35 production lines, except for 25 that continue to produce "Fushen No. 1", the remaining 10 have been determined to be used to produce "Detox No. 2", and the subsequent production lines are also ready to be used to produce new drugs.

The reason why such a choice was made is also because the market for new drugs is too large, and the market for liver disease and kidney disease is larger than that of "Fushen No. 1" psychotropic drugs, and "Detox No. 2" is much more profitable than "Fushen No. 1".

Because the price of "Liver and Kidney Cleansing" is in the front, the ex-factory price of "Detox No. 2" is actually very high, and the profit earned by each box is at least five times the production price, which is more fierce than the "Fushen No. 1".

At present, the market share of "Detox No. 2" is about 30%, and it is believed that with the increase of production capacity, this market share should increase exponentially.

The increase in the market share of Lanrun also represents the increasingly sluggish sales of other similar drugs, especially the new drug "Liver and Kidney Qing" produced by Jindali Pharmaceutical, which was originally sold hot when there were no competitors in this section, and Jindali Pharmaceutical also looked forward to making a big profit in the market with new drugs.

As a result, less than ten days after the new drug came out, the similar product "Detoxification No. 2" of the old enemy Lanrun Pharmaceutical came out, and the price was much lower than that of "Liver and Kidney Qing", not to mention, and even the treatment effect was far stronger than that of "Liver and Kidney Qing", which completely squeezed "Liver and Kidney Qing" into a dead end.

This is a slap in the face, a naked slap in the face! When Duan Ritian got the news of a new round of market feedback, he wanted to cry without tears, and in less than 10 days, Jindali Pharmaceutical was squeezed out of position from the original sales leader, and its market share fell from 60 percent before to less than 20 percent now.

If it weren't for the temporary inability to keep up with the production capacity of Lanrun Pharmaceutical's "Detoxification No. 2", I believe that the remaining 20% of Jin Dali would be almost gone!

If Jin Dali doesn't take any more measures, I'm afraid it won't be long before this prophecy will really come true.

"Cousin!"

At this time, a big fat man of more than 200 catties came over to Duan Ritian, this guy was Pang Li, who had been severely taught by Qin Lang. "This time Lan Run is really hateful! Our company's new medicine Liver and Kidney Qing has just entered the market, and the other party's detoxification No. 2 has also come out, completely working against our Jin Dali! Since this is not a good way, why don't we find someone to teach each other a good lesson......

"Hit ...... Have you beaten the other side, and the lessons you learned last time weren't enough?"

Duan Ritian raised his head at this time, looked at Pang Li's cousin and sneered.

He has already figured out that he wants to hit Lanrun Pharmaceutical hard and hang Lanrun's boss Qin Tian to fight, then the best way is to start with the new drug, as long as his company develops a new drug with super effect, then even if he doesn't do anything, after the new drug is put into the market, it can immediately make Lanrun Pharmaceutical fail.

It's just that people are not as good as heaven, and Lanrun Pharmaceutical has actually developed a new drug with excellent results, and it is fighting with his company, so he can't wait to let Qin Tian finish up immediately.

It's just that last time he used force to suffer a big loss, and this time he didn't dare to try it easily.

Unless Pang Li can come up with a very unique way.

"I admit that the Lanrun boss Qin Lang does have the ability, he is a powerful martial artist, I can't get the other party. ”

Pang Li shook his fat face and said: "Although we can't get him personally, we can start from other aspects, for example, the No. 2 new drug of detoxification should be produced from Lanrun Pharmaceutical Factory! ”

"Oh...... In that case, you can. ”

Duan Ritian pondered for a moment and said: "However, this matter must be kept secret, and we can't let Lan Run know that it was our Jin Dali's people who did it, even if there is speculation afterwards, at least we can't let the other party catch our handle on the surface." ”

"Don't worry, cousin. ”

Pang Li patted his chest to ensure that he was up to the task.