As soon as Song Weiyang was about to give a lecture, Principal Yang brought someone in. In addition to Prof. Shen and Prof. Liang from the School of Management, there are two leaders of the Academic Affairs Office and an associate editor-in-chief of Fudan Journal (Social Sciences Edition).

Thanks to this era of rapid advancement, anything new can be tolerated.

Otherwise, it would be almost impossible for an undergraduate student like Song Weiyang to be specially hired as a lecturer in the MBA class.

Even so, the school leaders will come to listen in person to see what Song Weiyang has real skills.

To put it bluntly, today is a trial lecture, if the lecture is messy, then Song Weiyang must be where he came from and where he is going.

"Xiao Song, you can talk, just when we old guys don't exist. Principal Yang smiled.

Song Weiyang nodded in response, and suddenly asked, "Does anyone know what MBA education is, and what is its real function?" ”

About half of the students raised their hands, and the atmosphere in the class was very good.

Song Weiyang picked one at random, and the man immediately stood up: "MBA education is ......"

"Please sit down and talk, I don't have to go to class so much. Song Weiyang interrupted.

The man sat down with a smile and said: "MBA is to cultivate high-level management talents in enterprises and economic departments, and most of the chairmen and general managers of the world's top 500 companies have MBA backgrounds. In recent years, foreign companies have hired middle-level managers in China, and they have also specifically indicated that they only recruit practitioners with MBA degrees. ”

"Then what can you learn in the MBA class?" Song Weiyang asked again.

The man replied: "First of all, it has broadened my horizons and raised my view of problems to a higher level, and secondly, I have learned advanced management methods and means." ”

"Very good," Song Weiyang nodded and smiled, "This classmate just said that the MBA has broadened his horizons and increased his professional talent. But the entrepreneurial spirit that I want to talk about today has nothing to do with vision and talent, so why should I talk about it specifically? We Chinese like to divide people and things into several realms, the so-called looking at mountains is mountains, looking at water is water; looking at mountains is not mountains, looking at water is not water; looking at mountains is still mountains, looking at water is still water. Have you heard that?"

"Yes!" the students replied in unison.

Fan Xinman said with a smile: "This was said by the Tang Dynasty monk Qingyuan Xingsi. ”

"Now, I divide MBA education into three realms," Song Weiyang turned around and wrote a few lines on the blackboard, "The first realm is to impart theoretical knowledge of business and economic management. As the student just said, studying for an MBA class has broadened his horizons and improved his ability to see problems, because he has been exposed to more advanced theoretical knowledge. The second level of the realm is to teach the skills of industry and commerce and economic management. Theory is theory, skill is skill, you have to be able to use, know how to use, use well, this can be effective. To put it bluntly, you have to have the ability to practice. Today's MBA education in China only stays in the first realm, which can only impart theoretical knowledge, which is out of touch with practice. ”

The master talks about talent and learning, and the master talks about the realm.

When this passage was spoken, it immediately had a commanding effect, at least Professor Shen and Professor Liang of the School of Management were very touched. They are indeed still in the first realm, and can only impart theoretical knowledge to students, and they have almost no contact with practice or anything.

"Teacher, what is the third realm of MBA education?" asked Shen Yongyi.

Principal Yang and the other leaders, as well as the students in the class, all pricked up their ears, they were clearly interested.

"The third realm of MBA education," Song Weiyang said with a smile, "is to improve the quality of students!"

Quality?

The crowd was puzzled.

Song Weiyang explained: "Quality is a metaphysical thing, which can be broadly understood as calmness, kindness, perseverance, generosity, and so on. In the MBA program, it refers specifically to 'entrepreneurial spirit'! It does not mean that you can only be called an entrepreneur if you become the CEO of a state-owned enterprise or the owner of a private enterprise. It's not that middle managers don't need entrepreneurship. Entrepreneurship is what all of you MBA students should have, otherwise you will be unqualified graduates. According to our Chinese philosophy, knowledge and skills can only be called 'art', and entrepreneurship is the real 'Tao'. I'm going to give you a sermon today!"

Well, the Tao and the art have been sorted out, and when I hear it, it will be even more lofty.

Fan Xinman hurriedly took out a small notebook to make records, she didn't know what MBA was, but she understood the difference between Taoism and art. Moreover, Song Weiyang's statement is more acceptable to her, she just likes this kind of metaphysical and mysterious topic.

The reporter's associative ability was brought into play in an instant, and Fan Xinman thought of the "preaching and teaching to solve doubts" in Han Yu's "Teacher Says", which just happened to explain the triple realm of MBA education that Song Weiyang said. The first layer is to solve doubts, and the domestic MBA is still at this stage; the second layer is to teach, and the domestic MBA is not doing well; and the third layer is "preaching", which is what Song Weiyang is doing today.

"Xifeng Chairman Fudan preached, Song Weiyang laughed about the triple realm of MBA" - you see, Fan Xinman has thought of all the news headlines.

Professor Shen and Professor Liang looked at each other, shook their heads and smiled bitterly. They also talk about entrepreneurship, but they all brush it off and focus on specific knowledge theories.

"Each entrepreneur has a different personality, he shows a different style, the team he leads, and the characteristics of the company department he controls are also different," Song Weiyang said. Impatience is both a disadvantage and an advantage. Calm is a plus, but it's also a disadvantage. So, let's not talk about these qualities, let's talk about things that are more common. ”

"On the whole, all successful entrepreneurs have the following spiritual qualities: adventure, dedication, innovation, and cooperation!"

"Adventure. The word entrepreneur is derived from the French word "willingness" means adventurer. Why do we put risk-taking in the first place in the spirit of entrepreneurship? Because it is the most important thing! Successful entrepreneurs either start a business or reform a business. An immutable and legalistic person cannot be called an entrepreneur, at most he can be regarded as an executor. Unchanged enterprises are not far from death, because the market environment is always changing. And every decision you make comes with a huge amount of risk, so entrepreneurs must be adventurous. At the same time, the spirit of adventure also involves the ability to resist pressure and take the risk of failure. Of all the state-owned entrepreneurs in China today, one is counted as one, and which one can succeed does not take risks? Which one does not resist pressure? Leaders, colleagues, subordinates, and relatives are all staring at you, and you must move forward courageously in the face of their doubts!"

"Dedication, I don't need to talk about it. If you don't like to do business, then change your career as soon as possible, don't mislead others and yourself. At present, the leaders of many state-owned enterprises just lack professionalism, and their minds are not focused on developing enterprises at all......"

"Innovation, this is the eternal topic of entrepreneurs. Institutional innovation, technological innovation, marketing innovation, channel innovation...... These are innovations. There is also thinking innovation at a deeper level, for example, the student said that he has broadened his horizons, and as soon as his horizons are opened, his thinking will be alive. The reform of state-owned enterprises that everyone is concerned about now is actually innovating in the thinking of the government and the people before the system innovation. New, in order to be unique, in order to maintain the vitality of the enterprise, in order to stand out in the competition. ”

"Finally, when it comes to cooperation, cooperation is very important. You have to work with your colleagues, with your subordinates, with your leaders, with the government, and even with your competitors. Take Coca-Cola and Pepsi, for example, two companies that are bitter rivals, but they are also collaborators, often teaming up to kill other competitors! In particular, if the leaders of state-owned enterprises want to invigorate state-owned enterprises, they must learn to compromise in cooperation and cooperate in compromise. Find a common interest to cooperate, and compromise in the trivial areas, so as to unite the majority. One person can't do great things, and cooperation can create a situation. There are also those friends who want to start their own business, cooperation is more important, don't be afraid of losses, losses are blessings. Of course, when cooperating, we must take the lead, and the entrepreneur who can't lead the cooperation is not a competent entrepreneur!"

"That's all an overview, and I'm going to explain it in detail in about ten lessons......"

Ten lessons?

Professor Shen and Professor Liang were very surprised, Song Weiyang was going to make the "entrepreneurial spirit" that they did not pay attention to into a big course.