The meeting of the producers of "Operation Thunder" held at the headquarters of DreamWorks is strictly a publicity mobilization meeting before the decisive Spring Festival.

Although DreamWorks occupies a lot of dominance in the filming and production of this military action blockbuster, the director, screenwriter and male lead actor of the film are Luo Kai, in addition to the pre-shooting, the post-production of special effects, editing and other work are also completed in DreamWorks.

But in fact, DreamWorks only occupies one-third of the shares of "Thunder Action", Hongqi Film and Television is the main producer of this movie, and Jiandun Film and China Film also have considerable shares.

Therefore, in terms of publicity, DreamWorks cannot take care of everything, and must respect the opinions of Hongqi, Jiandun and China Film, and of course, it also needs the greatest support from the three.

And Hongqi Film and Television and Jiandun Film and Television have a very clear attitude, they have given the dominance to DreamWorks, or more precisely, to Luo Kai, at such a critical moment, they will definitely not do things that drag their feet and drop the chain.

The success of "Operation Thunder" is largely related to the future and reputation of many people here, investing in such a big movie, if the box office hits the street in the end, the biggest loss is undoubtedly Luo Kai, but the other people involved in the production can't get rid of responsibility.

Therefore, a number of producers can be said to be unprecedentedly united, in addition to expressing their full support for the publicity and distribution of "Operation Thunder", they also set their sights on competitors in the same schedule.

The Spring Festival file is the strongest file in the domestic film market, and it is a few points worse to describe it as a "golden file", and it is not an exaggeration to say that it is a diamond file, and the total box office of the 7 days of the Spring Festival last year reached 9% of the annual domestic box office revenue, which is enough to make any film company crazy.

This also includes Hollywood.

There are a total of two Hollywood movies scheduled to be released during the Spring Festival, a sci-fi blockbuster "Starry Sky" produced by Fox and an animated blockbuster "Flying Goose Adventure" produced by Dinis.

Among them, "Flying Goose Adventure" was released on February 8, which is 7 days different from "Thunder Action", and the audience positioning of the two sides is different, so it is difficult to form a direct competitive relationship, so there is no need to deliberately target.

But "Starry Sky" is the polar opposite.

The release date of "Starry Sky" is February 2, just one day later than "Operation Thunder", and the two films are bound to collide head-on.

Relying on the world's strongest special effects technology, Hollywood's sci-fi blockbusters are unrivaled in the world, and many classic sci-fi films from ten or twenty years ago are now enough to crush opponents in other countries.

"Starry Sky" cost 275 million US dollars, directed by the great director Mansfield, and the actor is the famous actor Congreve, who won the Oscar for Best Supporting Actor, and the "configuration" in all aspects is first-class.

In the past twenty or thirty years, Hollywood films have conquered cities and territories in China, and various types of science fiction films are undoubtedly the main force, although the current domestic film market, the share of domestic films can account for about half, but no one dares to underestimate the power of a Hollywood science fiction blockbuster.

In order to win the championship of the Spring Festival file, Fox held the world premiere of "Starry Sky" in Beijing, and the promotion of "Starry Sky" has already begun, and there are as many as four or five trailers!

So "Starfield Danger" will undoubtedly be the biggest and strongest competitor of "Operation Thunder".

However, in addition to "Starry Sky Danger", the other movies that joined the Spring Festival file war are not weak chickens - without three thirds, who dares to go to Liangshan?

The youth romance film "Eighteen Years Old" produced by Feixun Film and Television, the historical blockbuster "Red Cliff" produced by Tang Dynasty Pictures and the urban comedy "Beijing-Shanghai Express" produced by Taishan Pictures are all big productions with an investment of more than 100 million yuan and a good cast.

It is completely conceivable that the upcoming Spring Festival stalls will be a brutal box office war!

"We at DreamWorks are ready to increase our investment in the promotion of Operation Thunder..."

Standing in front of the projection screen, Li Mengru, who was holding a laser pointer, first analyzed the opponent's situation, and then said: "In addition to the regular publicity channels such as portals, TV stations, subway buses, smart buildings, newspapers and magazines, we will further cooperate with Weibo and Kuaiyin to launch a new round of film recommendations." ”

In terms of publicity, DreamWorks' biggest advantage is the in-depth alliance with Weibo and Kuaiyin, because the three are all descendants of Luo Kai Holdings, so they will inevitably get the best resources.

You must know that although the number of users of Weibo and Kuaiyin is not as good as that of Feixun, the number of daily active users is rising, and the most important thing is that the overlap with the main crowd of moviegoers is very high, and the effect of publicity is naturally very strong.

For example, in Kuaiyin right now, "Dream Chasing Pure Heart" has rushed to the top three of the original music chart, and various short videos with "Dream Chasing Pure Heart" as BGM are emerging in endlessly.

Li Mengru called up the 5 most popular videos to play, two of which are still from the official fast sound account, and the popularity index has all exceeded 5 million!

And this kind of popularity is not self-generated, it is jointly promoted by DreamWorks and Kuaiyin.

Li Mengru, on behalf of DreamWorks, said that he hoped to increase such marketing efforts, and in the face of the strong competition of "Starry Sky", he would vigorously promote the theme of patriotism in publicity.

The patriotic card is not so easy to play, because in the past, in different fields, playing the patriotic card can be said to abound, some are very successful, and some are selling dog meat on the head of a sheep but have the opposite effect.

Domestic films have played this card no less, but there are very few positive effects, after all, the current audience is not a few decades ago, more rational and rational, and a bad one is self-defeating.

But in Li Mengru's view, "Thunder Action" is completely upright and upright to play the patriotic card, because the content and ideas presented in this film are all advocating love and pride for the increasingly powerful motherland.

Since there is Sunshine Avenue, why bother to take the crooked path?

And "Operation Thunder" is not a purely commercial film, it is also a propaganda film for the national image and the People's Navy, the main producers are Red Flag Film and Television and Jiandun Film and Television, which have a natural positive image, and it is reasonable to play the patriotic card.

Of course, the patriotic card can't be played indiscriminately, and it can't arouse the audience's disgust, in fact, the second trailer of "Thunder Action" did a very good job, and it used the theme song MV to brush up on popularity and heat.

So now what everyone has to do together and work together is to maintain this popularity and heat until the official release of the film.

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