When participating in the Shenghai Forum, Song Weiyang took the opportunity to invite several leaders to inspect and investigate his company.

A total of two leaders readily agreed, and both chose Shenzhou Technology, which is headquartered in Shenghai. Song Weiyang naturally accompanied the whole process, personally introduced the situation to the leaders, and by the way, asked the leaders to leave Mobao.

After sending off the leaders, Song Weiyang participated in the mid-year meeting of the senior management of China Science and Technology as the chairman.

First of all, each department summarized and reported the situation in the first half of the year, and then discussed the production, sales, management and other issues in the second half of the year, focusing on three aspects of discussion.

First, is the repeater still good or not?

The market size of China's repeater has reached 5 billion yuan, but like the VCD of that year, the mud and sand are all down, the competition is fierce, and as early as 2002, there are many well-known brands that continue to lose money.

By this year, Runbainian Technology, one of the three giants in the repeater industry, has broken the news that it is about to go bankrupt and go bankrupt. The other two giants, Shenzhou Technology and BBK, are almost unprofitable for low-end models, but high-end models are lucrative.

Now there are serious differences of opinion within Shenzhou, and some believe that after the fall of Runbainian, it is just taking the opportunity to seize market share. The repeater market has not shrunk, but the market size is increasing year by year, and it was normal in the previous Warring States period. Now that the big waves have died several batches, and the market share is becoming more and more concentrated in big brands, Shenzhou repeater can become an oligopoly in the industry - BBK also thinks so, and is thinking about launching an ultra-thin repeater.

The other faction believes that the replacement of electronic products is too fast, and the tape repeater will be eliminated. Now you can continue to sell repeaters, but there is no need to invest a lot of R&D funds, and don't go crazy to spend money to grab the market, these funds are likely to be wasted.

Both sides insist on their own words, and both have a good point.

"What does the chairman think?" Shen Fuxing asked Song Weiyang's opinion.

Song Weiyang smiled: "You make your own ideas, I'll just listen to it by the way." ”

Shen Fuxing said: "I think the low-end models can be cut directly, and the mid-range models will gradually reduce the production scale and make every effort to create high-end models." The market prospect of repeaters, we can't draw conclusions out of thin air, let's take a look at the market situation next year. ”

"Yes. Song Weiyang nodded.

In fact, 2005 is the last glory of the repeater industry, and the market size will drop by more than 30% next year. However, due to the exit and transformation of many big brands, some small and medium-sized enterprises have actually taken advantage of the loopholes, and their profits have increased several times in the next year or two - and then died violently as the industry declined.

"Digital learning machines are very popular this year, and I think this will be the product that will replace repeaters in the future," said Tan Weiyun, the new product director last year. Due to the late launch time, the market share of Digital China Learning Machine can only rank third, and it should increase R&D and publicity efforts to continuously expand the functions and content of Digital China Learning Machine. ”

Shenzhou's communication products department has long been dismantled, mobile phones and PHS are operated by independent branches, and special branches have also been set up for computer products, and today's meeting has nothing to do with mobile phones and computer business.

Tan Duyun took out a large amount of data to analyze the development prospects of digital learning machines, and it was very easy to be recognized by everyone.

Even Song Weiyang clapped his hands because he thought of an advertising slogan: Mom doesn't have to worry about my studies anymore!

Just after the speeches of various departments, Song Weiyang suddenly said: "Why don't you make a watch and mobile phone?"

Before Shen Fuxing could answer, product director Tan Duyun said: "Chairman, there is no market for watch-type digital devices, including watches and mobile phones, at least the market response at this stage is not good. Five years ago, IBM introduced watch-type computers that even had built-in fingerprint sensors and Bluetooth capabilities. Four years ago, Samsung launched a watch phone with a voice dialing feature. Last year, Microsoft also launched a business watch that can send and receive MSN messages. But whether it's a watch-type computer or a mobile phone, although it was a sensation when it was first launched, the sales were very bad. Because it is not practical, it is better to buy a normal mobile phone and computer at the same price. ”

Song Weiyang said with a smile: "What if we make a watch and mobile phone that costs a few hundred yuan and can only store and dial a few numbers, and is specially used for children? Director Tan, if your son is only 6 years old and has just entered the first grade of primary school. There is such a watch and mobile phone, which can store three to five numbers, and your son can call you with a press of the shortcut key, are you willing to buy it?"

Tan Duyun's eyes lit up and said with a smile: "This product plan is so wonderful, I will definitely buy it!"

Under the leadership of Shen Fuxing, other company executives applauded, and from time to time some people praised "the chairman is amazing"!

Song Weiyang is only responsible for coming up with ideas, and the specific product plan is naturally analyzed and discussed by the following people. It is estimated that Shenzhou Communication Equipment Company (a wholly-owned subsidiary of Shenzhou) will come to grab products after it knows about it, because student watch mobile phones are also mobile phones and belong to their business scope.

End of meeting.

Song Weiyang and Shen Fuxing held a plate and sat alone at a table in the staff cafeteria.

"On the computer branch, it has been determined to implement two product plans," Shen Fuxing said, "Shenzhou notebook will be launched in the beginning of the school season this fall, and it will be promoted about a month and a half in advance." In addition, Shenzhou desktop computers will expand the production scale of low-end models. ”

"Has the PC market changed again?" Song Weiyang asked with a smile.

Shen Fuxing nodded and said: "The township market for desktop computers is growing rapidly, and we must extend our tentacles. ”

At the end of last year, Shenzhou Computer also decided to give up the low-end machine market, and now it has suddenly expanded its production scale.

In the past decade, there were two main markets for computers in China, namely the enterprise market (including government agencies) and the civilian market. The civilian market is basically equal to the urban market, consumers are mainly concentrated in cities at all levels (including county seats), and the township civil market is almost equal to none.

But just this year, the sales of low-end machines in small counties and cities suddenly soared. After surveys by various brand manufacturers, it was found that many of these sudden sales increases came from rural consumers. They don't know how to assemble it themselves, so they basically go to local counties and cities to buy cheaper low-end brand machines.

Think about how many rural residents there are in China, and if it is extended to the countryside, what is the potential market?

Foreign brands such as Dell and HP have not yet reacted, but local brands such as Shenzhou, Lenovo, and TCL have quickly made adjustments and plan to fight around the emerging markets of townships and towns, and the main battlefield is concentrated in small cities at all levels (the most competitive county).

By the way, there are already authoritative organizations that have done a survey on the attention of computer brands in the first half of this year.

It has nothing to do with sales and market share, it is just how much consumers pay attention to the computer brand.

Since Lenovo acquired IBM's PC business last year, its brand attention has been unparalleled. More than 25% of those consumers surveyed cited Lenovo as their preferred brand, with DCC ranking second with 18% attention. The following brands are: Tsinghua Tongfang, HP, Dell, Founder......

It may be affected by the "mailgate", or it may be that the direct sales strategy is not adaptable, although Dell has made a huge noise in the past two years, but its attention and sales have been inexplicably surpassed by HP.

This made both Shenzhou and Lenovo very surprised, the two companies have always regarded Dell as their biggest enemy, how could they think of the development of HP's secret poke!

HP is learning from Zhu Yuanzhang, you go to fight life and death, Lao Tzu hides behind and builds a high wall, and slowly becomes king.

In addition, there is another feature of the PC market this year, that is, the display LCD and large screen. The previously clumsy big-head monitors are increasingly showing signs of being eliminated, and major brands have launched LCD screens of more than 19 inches.

Unfortunately, the core configuration has not changed much, and computers with 256 memory are still in the mainstream, accounting for more than 50% of the number of existing computers.

The number of computer users with 512 RAM is increasing rapidly, and although it is difficult to play "Classic of Mountains and Seas" and "World of Warcraft" with these machines, it can barely work with the minimum special effects, and if the graphics card is too poor, you have to go cool.

So whether it's "Classic of Mountains and Seas" or "World of Warcraft", the number of players is growing slowly, which is almost equivalent to falling into a bottleneck. It is estimated that it will not explode until next year, and by that time, the number of computers with 512 memory will skyrocket, and there will be more and more computers with 1G memory.

This is cheap "Legend", not picky in terms of configuration, you can play any bad machine casually, so "Legend" still occupies a dominant position in the Chinese online game market. What "Classic of Mountains and Seas", what "World of Warcraft", you have to stand aside in the face of "Legend"!

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