A few days after the closing of the Summit Forum, the "Free Travel" section of the business was first launched on Taobao Qunar.

The free travel is relatively simple, the organization work required by Makino Technology and Taobao is relatively easy, and it can be directly launched after the resource integration is completed, but it is much more troublesome to follow the group tour, and it will take a while for the recruitment and training of the tour guide team alone.

In addition, the number of people traveling with a group tour is generally relatively large, and the coordination of resources is more troublesome than that of independent travel, so it will take at least a month or so to prepare.

However, the free travel can allow Taobao to go to the business first, so Li Mu invested a relatively large amount of promotion in Taobao as soon as he came up.

YY and Weibo Twitter began to promote Taobao's Qunar free travel advertisements in China's first-tier cities and several major cities in California.

Of course, Li Mu's key direction is to fool the Americans into coming to China, rather than sending the Chinese people to the United States.

This is not because he is cautious, but because he fully calculated the consumption level and travel cost of the two countries, and found that no matter how cheap it is to go to the United States, it is also very luxurious for Chinese people at this stage;

However, the cost of traveling to China is unimaginably low for most Americans.

California netizens found that YY and Weibo began to promote a travel ad called "Travel in China" on Twitter, which said that for only $1,599, you can fly directly to the other side of the world and spend six days and five nights to personally visit China, an ancient civilization with a history of 5,000 years.

$1599? Users in the United States could hardly believe it.

These days, it's more than just a little money to go to Europe, right?

Many people subconsciously click on the promotion link, and the page jumps directly to the English version of Taobao Qunar's page, and it is directly the details page of the free travel service.

There are more than 10 stalls to choose from for a free trip from California to China, and $1599 per person is the lowest level.

However, even the lowest gear is already very exciting.

Because it contains:

1. Direct flight ticket from San Francisco or Los Angeles to Huaxia Yanjing;

2. Three-night accommodation (including breakfast) in a four-star hotel in Yanjing;

3. Yanjing uses the car throughout the whole process, and simple car translation services;

4. Tickets to Yanjing Great Wall, Forbidden City, Summer Palace, Old Summer Palace and other tourist attractions;

5. Direct flight tickets from Yanjing to Shanghai;

6. Two consecutive nights' accommodation (including breakfast) in a four-star hotel in Shanghai;

7. The whole process of car use in Shanghai, simple car translation service;

8. Tickets for many tourist attractions in Shanghai;

9. Direct flight ticket from Shanghai to San Francisco or Los Angeles;

If you customize your own itinerary, you will need at least $1,300 for three tickets, $300 for five nights' accommodation, $200 for ticket service, $300 for six days, and $200 for six days, adding up to at least $2,300.

And the most important thing is that the $2,300 is very tiring to spend, because all the links need to be done by themselves, little by little to find communication, and even bear the cost of trial and error.

But where to go on Taobao, to buy this full set of services, it only costs $1599, which is $700 cheaper, which is equivalent to a 68% discount.

Moreover, Taobao Qunar will help users coordinate everything, from the arrival of tourists, there will be a driver and a car interpreter to the airport to greet them, and until they leave Shanghai, they will also be sent to the airport by local drivers and car interpreters.

Airlines, hotels and Makino Technology have a discount on the agreed price, Li Mu's acquisition cost is naturally much lower than the market price, the cost of other agencies is about 1250 US dollars, but Li Mu's actual cost is about 1000 US dollars;

As for the car service, he cooperated with a local regular taxi company, and the taxi company assigned a taxi to follow up the whole process, and the agreed price was capped at 300 yuan per day, and 1,800 yuan for six days, which is equivalent to a US dollar cost of about 220 yuan;

For tourists, college students who have passed the four-level examination in regular universities can actually meet their translation needs, so Li Mu directly cooperates with 3321, and on 3321, sends orders to students who have passed the fourth level of English, so that they can consider whether to take orders according to their own situation and time arrangement, and if they take orders, they will pay a salary of 200 yuan per day.

At present, the average monthly salary per capita is more than 1,000 yuan, and college students work part-time as car translators, which is already very high.

This part, converted into US dollars, is about 140 yuan.

Tourist attraction ticket service, Li Mu directly from the state-owned tourism company to take the group price discount, several major attractions tickets are all counted, the cost price is only 50 US dollars.

In this way, the converted direct cost is 1000 + 220 + 140 + 50 = 1410 US dollars.

In addition, Taobao Qunar's platform R&D, operation, promotion costs, coordination arrangements for each single user and other labor costs add up to about $100, so taken together, a price of $1599 is given, and there is about $90 in profit margins, but Li Mu is not ready to earn this money, but is ready to take it out and return it to users in other forms.

If the user is more than one person and travels in an even number, then the price can be reduced by $100 per person, and the price is $1499 per person, of course, this is on the premise that two people stay in the same room all the time.

This price is extremely cheap for the United States, where labor costs and service costs are extremely high.

In the United States, it costs a few hundred dollars to find a car service for a day, and it costs one or two hundred dollars a day to find a crappy interpreter, so that the cost of the car and the translation alone adds up to more than $2,000 in six days.

But in Huaxia and in Li Mu's hands, the cost can be low enough.

If it is a couple traveling to China together, the two cities of Yanjing and Shanghai will only cost $2,998 for six days and five nights......

This price is incredibly cheap for the people of California!

And that's not all!

Makino Technology also gave a very awesome subsidy activity.

If the user purchases Taobao Qunar's travel products and successfully completes the trip, he can get a $100 reward by sorting out the travel experience and photos that meet the requirements.

In other words, if two people spend $2,998 to go to China for six days and five nights, and each of them writes a travelogue after they come back, they can also get a reward of $200 from Makino Technology, so that it costs $2,798 to go out and play a big circle.

It's a bargain.

As a result, on the day the event was launched, more than 4,000 free travel packages of different stalls were sold throughout California.

Among the more than 4,000 people, about one-third have valid visas for Huaxia, and the remaining two-thirds do not have visas, but they are afraid of missing this good opportunity, so they still buy the service first time.

What Li Mu didn't expect was that more than 2,000 copies of the California Free Travel Project launched in the four first-tier cities of Yanjing, Shanghai, Yangcheng and Shenzhen were also sold.

Taobao goes to California for free travel, the lowest grade is about the same as the content of the 1599 package of Huaxia free travel, which is also a direct flight from a city in China to Los Angeles, then from Los Angeles to San Francisco, and finally from San Francisco back to China.

This is also six days and five nights, but because the cost of American services is too high, so the whole car service is exempted, and the translation service is also exempted, after all, the compulsory education in China will learn some English, and people who can go abroad have no problem with the most basic English communication, so there is no standard car translation here.

If users who go to the United States for independent travel need to charter a car or hire a translator, Taobao Qunar will also give priority to contacting Chinese car dealers and Chinese students to undertake services, which can also bring a little income improvement to some Chinese in California.

This kind of package without charter and translation, including round-trip direct flight tickets, five-night four-star hotels with breakfast, and tickets to famous attractions, is equivalent to 8,600 yuan per person.

In this era, 8,600 yuan is enough to buy a daily round-trip direct plane ticket including tax, so the cost performance at this price is still very high.

However, if the consumer's economic level is high enough, the headspace of the independent travel package is also large enough, for example, if the consumer chooses luxury first class, the round-trip ticket alone will cost more than 70,000 yuan, and if the consumer chooses a five-star hotel, the price will increase exponentially.

From 1,599 US dollars per person, the highest is 38,888 US dollars per person, while the United States free travel is from 8,600 yuan per person to 188,000 yuan per person, but from the sales situation, at least half of the users who buy the lowest gear are purchased.

It seems that cost performance is still the most concerned by users.

……

By the second day of the sale, more than 7,000 U.S. users had purchased the package, and that number was growing.

After Taobao went on sale, users who had visas and time had basically begun to prepare for their recent trips.

In the coming week alone, more than 800 users have decided to travel from California to China.

The number of Chinese users who have purchased packages has also exceeded the 5,000 mark, and more than 600 people are expected to depart from the three cities of Yanjing, Shanghai and Yangcheng in the coming week to start their own independent travel in the United States.

The airline's route occupancy rate has increased significantly, and this is only the initial stage of Taobao's efforts, as Li Mu said when he painted the cake for the Sino-American travel company, with the subsequent promotion in China and the United States, there will be a large number of users in other cities and other states, choose to start from the three first-tier cities of Yanjing, or choose to start from the two major cities in California, to participate in the cost-effective Taobao where to go freely, so that the route that has been dissatisfied with the original has been very likely to be fully loaded in a short time.

Schwarzenegger was overwhelmed with excitement when he heard the news that at least 600 tourists would be traveling to California in the coming week.

Don't underestimate the number of more than 600, which is equivalent to Li Mu sending two charter tour groups to California every week, after all, the full load capacity of wide-body passenger planes is only more than 300 people.

If this development continues, I believe that 10,000 Chinese tourists per week will soon be reached!