Hearing Nie Wei's words, Ma Dong did not show a trace of surprise, but was still very excited. Pen "Fun" Pavilion www.biquge.info

Because this is something that Ma Dong has already mentioned to Nie Wei.

The current Star Entertainment Company is definitely the top variety show production company in China, and the scenery of "Infinite Challenge" can be said to be unique for a while, but then again, the market valuation of Star Entertainment Company has not been greatly improved, and the problem is that there is only one project in this company.

"Infinite Challenge" is indeed very powerful, it can be said that it beats all the current domestic variety shows, but it is definitely impossible for a company to expect a variety show to live for a lifetime, the reason why those evaluation companies are conservative is also to see the follow-up development of Star Entertainment, if the second variety show can continue the popularity of "Infinite Challenge", then the value of Star Entertainment will inevitably increase greatly.

On the contrary, the value of Star Entertainment will not fall, but the potential is obviously underestimated.

Secondly, it is also Ma Dong's consideration of artists, for an artist, it is a little too easy now.

"Infinite Challenge" is broadcast once a week, and the recording time is about 2-3 days a week, even if there is a large-scale event, it is enough to complete it in five days at most, and what about the rest of the time? Ma Dong himself is fine, after all, he still manages the company, and this time is used to deal with documents and the like.

But for Ou Di and Yu Chi Linjia, who were signed by the company, this is the time to herd sheep.

At first, the two guys were very excited about the holiday arrangement, but after a long time and enough fun, these hours will make the artist feel empty.

In Oudi's words, the variety artists who mix in Treasure Island really can't wait to take out 24 hours a day to make announcements, so for artists like them who only have one show in their hands, "Infinite Challenge", their current life is really empty.

Finally, the stars need to develop and must expand resources in order to attract more artists, "Infinite Challenge" is more popular, and the guests who can be invited in each issue are also limited, if you want to expand the company's influence, you must undoubtedly open more programs and create more resources.

When Nie Wei returned to Kyoto last time, Ma Dong and Nie Wei mentioned the launch of a new variety show once, and Nie Wei asked him to sort out an idea and discuss it when he came back, but what Ma Dong didn't expect was that Nie Wei was not idle during this time, listening to him, it seemed that he also thought of a new variety show.

"I'll say it first, I'm afraid I'll be embarrassed to say what I think after you say it. Ma Dong made a joke and took the initiative to tell Nie Wei what he thought.

Half an hour later, Ma Dong finished his thoughts.

Nie Wei is still thinking about it, Ma Dong's idea is no stranger to Nie Wei, what he wants to do is a talk show, give a topic in each issue, and then invite some guests to tell a story around this topic, and then there is an audience vote on the spot, whose story is more exciting, who will win the current championship.

Seeing that Nie didn't express his preference for this show for the only time, Ma Dong thought about it and explained again.

"I think the company can't just do a type of reality show, talk shows are also very marketable in my opinion, Baodao's "Kangxi is Coming" is a typical example, especially this talk show still revolves around celebrities, I believe the public must be very curious about the unknown stories of celebrities. ”

After Ma Dong finished speaking, he continued to observe Nie Wei's reaction, and soon Nie Wei smiled and said that this variety show could be tried.

The reason why Nie Wei didn't respond just now was actually because he was surprised by Ma Dong's idea, because Ma Dong's idea is very similar to a future show called "Strong Heart", and at the same time, it seems to have some ideas from a "Wonderful Story" that he planned in the future.

But no matter what, this plan is undoubtedly very good, and it is completely feasible in Nie Wei's opinion, so after coming back to his senses, Nie Wei immediately nodded and agreed to Ma Dong's plan.

"Planning the outline, the list of personnel, I hope to see the results within a week. ”

"That's no problem, I have a small request. ”

"Speak. ”

"I think I can do a trial recording, so I invite a non-picky group to participate, and then put it on the Internet to see how the effect is. Ma Dong proposed.

"Yes, I'll let the video site cooperate. Nie Wei readily agreed.

Ma Dong's variety show planning is good, and it is Nie Wei's turn to plan, and Ma Dong is looking forward to this.

"My idea is actually quite simple, it's still a reality show, but this time our theme is 'love'. Nie Wei said.

"Love, is it the Korean "Love Letter" category?" asked Ma Dong.

Regarding Ma Dong's speculation, Nie Wei expressed his understanding that the mainland's variety show market is currently in a state of being sandwiched, and the talk variety shows on the island are very popular in the mainland, and "X-MAN" and "Love Letter" from South Korea are also gradually becoming popular on the mainland Internet because of their novel models.

However, unlike the time and space where Nie Wei was before, mainland variety shows were suppressed very badly, but the current situation is not so bad.

Because of the emergence of "Infinite Challenge", in Baodao and South Korea, and even Japan and even Southeast Asia, this variety show representing the highest level in the mainland is very popular, and Star Entertainment has sold the program of "Infinite Challenge" to TV stations in 12 Asian countries, and the ratings after the broadcast are very gratifying.

At the same time, there are many TV stations looking for Star Entertainment to negotiate the copyright of "Infinite Challenge", but because of the price, Nie Wei is still waiting for the price to sell.

This mutual cultural invasion has also caused the current Asian variety show market to gradually prosper, which is also what Nie Wei hopes to see, after all, only by making the market bigger, can everyone get more cakes.

Retracting his thoughts, Nie Wei said to Ma Dong, "Yes and no." ”

This sentence made Ma Dong a little confused, what is yes and no? Fortunately, Nie Wei quickly gave an explanation.

"I've seen Love Letters and X-MAN. Seeing Ma Dong nodding, Nie Wei continued: "In these two programs, have you studied the number of episodes of the peak ratings?"

"Nope. Ma Dong shook his head, he really hasn't studied this, he watched these two programs, he just wanted to learn the content of program production, he didn't care about the ratings, after all, it was the ratings in South Korea, and it had nothing to do with him.

But now that Nie Wei has mentioned it, then there must be something to do with it, and Ma Dong's eyes have become serious, wanting to hear what Nie Wei has to say.

"Let's take "X-MAN" as an example, the high point of this variety show is in several links, one is 'Of course', and the other is 'Long live the couple'. ”

"And I've seen the click-through rate of X-MAN on the Internet, and there are a few issues that are particularly high, first the 25th issue, then the 26th issue, then the 40th issue and the 45th issue. ”

"The click-through rate of these episodes is very high on video sites, and the reason is very simple, because there is a couple in these episodes called Kim Jong Kook and Yoon Eun Hye. ”

"The audience seems to be particularly fond of this kind of idol falling in love, but in fact, the show "X-MAN" has not only launched a couple Kim Jong Kook and Yoon Eun Hye, but why did they succeed? This is the point I want to mention, that is, authenticity!"

Speaking of this, Nie Wei paused, as if to give Ma Dong a certain amount of time, remember these three words, and waited for a moment before continuing.

The couple combination of the two started with a newspaper scandal, which undoubtedly put a question mark on the relationship between the two, and in the subsequent development, the state of the two people is different from the rest of the couples who look at it for the effect of the show, and their interaction will be closer to reality, which undoubtedly gives the audience more associations, which is also the key to the success of their CP. ”

"You can check the news on the Internet, the CP combination of the two will not only be discussed in the show, but will even be reported by the media to guess the relationship between the two. Nie Wei hasn't said yet, even after ten years, this pair will still be mentioned from time to time, and their influence is quite far-reaching.

Looking back at "Love Letter", in addition to those idols, the peak of the ratings is actually on those CPs who have been cooperating for a long time and have a story continuation, and they are actually the stable ratings of that show. ”

"So what I'm going to do is a reality show with 'fake couples' as the selling point, the theme is 'get married first, then fall in love', from the beginning of the two stars into a couple, let them live as a fake couple, and watch them go from strange to familiar, from embarrassing to sweet......"

Nie Wei is talking about the future reality show "We Are Married", which will be popular all over Asia, and this show is definitely the most worth watching in the love show that Nie Wei can think of.

And when Nie Wei told Ma Dong his thoughts one by one, Ma Dong's eyes straightened, and for a moment he really wanted to find a scalpel to open Nie Wei's brain case to see what kind of brain circuit he had, so that he could come up with this kind of plan that normal people couldn't think of at all.

In Ma Dong's heart, Nie Wei has never been a normal person, he is a genius.

"The audience of this show is positioned as the stage from teenagers to young adults, they are the most yearning for love, and the stars of this show are mainly looking for some young and single artists with good looks and figures. ”

"First of all, appearance and figure are very necessary, handsome men and beautiful women themselves are a high point of ratings, and secondly, being single is also very important, and the artist he finds must let him sign a contract, and he is not allowed to fall in love during the filming of the show, after all, our show pays attention to cultivation, in the hearts of the audience, the couples of this idol can only be each other, if the relationship breaks out in reality, it will have a great impact on the show itself, and it will make the audience feel very fake. ”

And the content of the show is not the kind that allows them to sit down on a blind date, so the filming can only be a location version of "Love Letter", which is not what I want, they have to have more interactions, such as going to the amusement park together, choosing a wedding room together, visiting the supermarket together, going to the countryside to experience farm work together, etc., using a series of interactions to promote the feelings of both parties, which can also increase the authenticity of the show. ”

Nie Wei said, Ma Dong memorized, and after a while, Ma Dong wrote down the content of the entire A4.

"Nie Wei, have you ever thought that if you continue to shoot like this, it is very likely that the CPs in it will have feelings for each other, so what should I do?" Ma Dong suddenly asked.

"If that's the case, I will send this pair of CPs to travel overseas optionally, with food, accommodation and transportation all inclusive. Nie Wei said with a smile.

Ma Dong was stunned, and then quickly figured out the reason why Nie Wei answered, indeed, if the CPs in it really fell in love with each other, then it would be a good publicity for the show, and even make the audience believe in the authenticity of the show more.

"In addition, I don't think we need to find all young idols, and it is okay to add a group of middle-aged artist CPs appropriately, so can we broaden the viewership group?" Ma Dong suggested.

"It doesn't mean much. Nie Wei shook his head: "You have to understand that people's thoughts will change with age, it is normal for young people to yearn for love, only they yearn for it, and they will go to see the process of others falling in love, but for older people, maybe a blind date show is more suitable for them, maybe there will be a chance in the future, we can do a show that I believe the show is aimed at the people you said." ”

Many of the viewers of future blind date programs are people over the age of thirty-five, especially the parents of some marriageable age children who particularly like this kind of program.

Then Ma Dong asked a few more questions, and Nie was the only one to answer, and the two kept discussing for more than two hours.

"I will hand over the content planning of the program to you as soon as possible, and you can also take advantage of this time to collect artists of the right age, and we can screen them when the time comes. Seeing that this time is not early, Nie Wei is also ready to get up and leave.

"Well, no problem. Ma Dong agreed with a smile, thinking that the company was going to open two more programs, he felt full of energy, and now he is at the age of the strongest entrepreneurial spirit, one is for his own career, men who have no ambition, and the other is also for the family, working hard to make money is not to hope that the family can live a better life.

Especially Ma Dong recently wanted a baby of his own under the urging of his parents, even for the sake of future children, Ma Dong felt that he should work harder.

Two days later, Xie Na came to Huayi Company with the photography team of "Infinite Challenge".

"Audience friends, I came to Huayi Company again, I deliberately didn't eat this morning, so I was going to wait for noon to have a good meal here. Xie Na's words made the photographer carrying the camera happy, and several staff members on the side couldn't help but swallow their saliva, Huayi's food is really good, and they are very nostalgic after eating once.

However, the group soon got a bad news, Nie Wei had a magazine pictorial to shoot in the morning, and he couldn't come to the company until later, but there was also good news, that is, the dance had been choreographed almost completely, and he was waiting for Xie Na to come over to inspect the goods.

"Then let's go to the practice room first, and wait for Nie Wei to come back while learning to dance. After listening to the explanation of the company's employees, Xie Na immediately decided.

At the same time, in the practice room, there were five big boys waiting for Xena's arrival in the morning.