From the government's point of view, what they have to do is to prevent gamers from being over-addicted, so the concept of anti-addiction is also very accurate, but for Li Mu, he is ready to implement the 8+2 anti-addiction system, but he must not directly use the word anti-addiction, he needs to use a more people-friendly, It also gives players the concept of active care, and let players know that I hope you can get enough rest and think about your physical health. Pen & Fun & Pavilion www.biquge.info

Therefore, Li Mu named his anti-addiction system "health care".

The three words "anti-addiction" are given by the government in the future, and there is a strong official flavor in the word, and it will also make users feel a certain amount of resistance, but if it is called "health care", for users, it feels like a world of difference.

Therefore, in the future, when the anti-addiction system of YY game or miracle MU is launched, in the nature of "health care", the push copy presented to users should be as friendly to players as possible, such as: "Dear player friends, YY game reminds you that you have been online for eight hours, for your health, please rest for two hours before logging in to the game, thank you for your cooperation." ”

In the message conveyed, it should be cared for throughout, and the user must not feel that he is preventing him from becoming addicted.

According to the data of online game users, the average daily online time of players is less than five hours, and only a few users will be online for more than eight hours in a row.

After talking about the problem of the anti-addiction system, the meeting refocused on the data, and more than 5 million YY account registrations were generated on the first day of the platform's launch, which is also very gratifying, proving that the YY game hall is not only an accessory of YY, but can feed YY to a certain extent.

Someone within Makino Technology suggested: "Can we refer to the previous Tengxun, temporarily stop opening free registration, open voice telephones, let users register YY accounts by phone, and cooperate with telecommunications companies to charge about two yuan for information fees per call, which is also a good income." ”

Li Mu rejected this suggestion without hesitation, and reprimanded the supervisor who put forward the suggestion in front of everyone for his lack of foresight, and formulated a core principle for the subsequent development of Makino Technology: any product of Makino Technology, the core basic services must not charge users a penny, if you want to make money, you can only through paid value-added services, and all ideas that violate this core concept will not be supported by the company.

This is the future development direction of the Internet, Li Mu wants to win at the beginning, it is necessary to realize this in advance of everyone, Muye Technology is like this, Taobao in the future is even more so, Alipay is the same, Taobao will never directly charge any buyers and sellers for service fees, this will be the foundation of Taobao's foothold, and Alipay, in addition to charging for access to merchants, will not charge a penny of additional fees for any ordinary user and any Taobao store owner, which is also the foundation of Alipay's popularity.

However, Li Mu is not a stick to kill, inspiringly said: "The core service is free is our basic principle, so I will not agree to the charge to register this kind of self-breaking thing, but you can diverge your thinking, start from other value-added services, such as: it does not cost money to register an ordinary number, but it is just an ordinary randomly assigned number, if the user wants a special number, you have to pay a certain fee to get, this is okay, give users enough choice between paying and not paying." ”

Everyone's eyes lit up, and the operator blurted out: "You mean, we can open the registration of self-selected numbers for a fee?

Li Mu smiled: "Don't set the price, don't say how much we sell a number, so that users will still resist in their hearts, you can use the way of service fees, for example, our system does not release three consecutive numbers, Four consecutive numbers or even better number segments;Do not put the birthday number segment that starts with 19,The mobile phone number segment that starts with 13X,Users want this kind of number segment,You must use it with a certain service fee,We give this kind of paid number a definition,For example,Users choose different beautiful numbers,You need to pay different prices every month,For example, 10 yuan stalls、15 yuan stalls、20 yuan stalls and so on。 ”

"Do you have to pay this kind of fee forever?"

Li Mu nodded, and said with a firm face: "Yes, as long as you choose, you have to keep paying, we have to write the service fee clearly, if the user can't accept it, just register a random free number, if you can accept it, you can choose freely, but we can't charge the user's service fee in vain, every beautiful number, we will give away member services as outside, and give them a 'pretty number' label, so that his friends know that he is using a beautiful number, to meet the user's vanity to the greatest extent." ”

After a pause, looking at a group of dumbfounded people, Li Mu said again: "Also, you must make a clear distinction between the beautiful numbers, the better the number, the higher the price, if it is a very good number, don't release it for the time being, keep it first, and sell it later at the price." ”

A group of people looked at Li Mu dumbfounded, although everyone knows that this boss is not only a product maniac, but also an operation wizard, but I didn't expect his grasp of the operation to be able to go deep into such a detailed link, the concept of "pretty number" is very good, it doesn't seem to have much money, but after a user chooses a pretty number, he must contribute at least 120 yuan to the company every year, if there are hundreds of thousands of beautiful number users, then this year is tens of millions of income!

Now the inertial thinking of Internet people about users and profits is: for paid products, users = income, now these online games that need to recharge point cards are this model; for non-paid products, users = traffic, traffic = advertising fee income, from the major websites full of various small advertisements can be seen, most websites can only use this most primitive method to obtain profits, but, for Li Mu, users = resources, resources =The development of all added value and the transformation of users into resources for sustainable development must be provided free of charge to users, and let users develop viscosity into just needed services, based on this free core service, so as to continue to use other products to develop added value in users.

Therefore, Li Mu dares to say now that YY is permanently free to register, not only YY, but also when he enters the era of mobile Internet in the future, his mobile Internet communication products will also be free.

This is also the way to success in Tengxun's last life, Tengxun's QQ, WeChat and all online games are free, not to mention, all Tengxun's games are free, but the revenue ranks first in the world's game companies, it is enough to see that it has long explored this route, and has always been well versed in this way.

……

YY national landlord contest is still hot, more and more new mobile phone winners, five team members in the early morning of the third day of the line, according to the formulated route left Yanjing, they set off from Yanjing, all the way to the winning users to distribute prizes, each sent to one, the staff will personally send the mobile phone to the user, and take a photo with each other, before going to the next city, the accompanying photographer uses the network to send the photo back to the company, and then announced by the operation staff.

Tieba officials also began to promote these award-winning photos, which doubled the trust of users and raised the popularity of the contest to a higher level.

There are many people leaving messages under each award post, or envy, or congratulations, or praise, in short, the atmosphere is positive.

On the same day, the "Health Care" function of the YY game lobby was launched and was well received, and "Miracle MU" followed suit, and on the second day of the launch of "Health Care" in the YY game lobby, it also launched its own "Health Care" system.

Although many users have not personally witnessed the prompt of "health care", but the users who received the prompt put the screenshot in the post bar for discussion, those netizens who were suspended from logging in by "health care", most of them did not resist, but appreciated the humane operation of Makino technology, many people after eight hours of continuous games, when they saw this "health care" prompt, their hearts were warm, they started with "health care" I found between the lines the attentive attitude of Makino Technology, not to mention anything else, at least they are really attentive to the treatment of users.

This time, CCTV, which has never reported on Makino Technology, and official media such as the People's Daily also praised Makino Technology by name, and they mentioned in the report: Makino Technology can remind users to pay attention to their physical health while making games, and persuade users to rest, which is the first Internet company in China, which not only represents the care of Makino Technology for users, but also represents the strong sense of social responsibility of Makino Technology as an Internet company.

The official media's favorite is the correct three views, and on weekdays, they will criticize the bad atmosphere of the Internet every once in a while, and blame many bad social phenomena on the Internet's inducement to users, especially online games, which are the culprits that poison the younger generation in the eyes of the official media, but the "health care" system of the Makino Technology YY game hall made them publicly praise a company involved in online games for the first time.

Many companies in the same industry saw this move of Makino Technology, and when they saw the official media praise Makino Technology, they all secretly scolded Makino Technology for being a chicken thief, and Makino Technology took the initiative to make this anti-addiction system called "Health Care", which not only received praise from users, but also made a big coincidence in the eyes of the official media.

The official media praised Makino Technology, and the purpose was also very clear: to remind other game companies to follow suit.

As a result, major game companies have gritted their teeth and scolded their mothers, while actively developing their own "health care...... (To be continued.) )