"When we bought Shengxing, we took a fancy to the ingredients of Kunyuan jujube juice in its hands, and finally we spent so much money to squeeze Niushan Dairy to Kunyuan juice factory, what is the value of jujube juice now?"

During this time, Yuan Shaoqiang, the person in charge of Haoniu Dairy, was very irritable, and the reason was very simple, the acquisition of Niushan Dairy by Kunyuan had a great impact on them.

The successive listings of strawberry milk and papaya milk have impacted the prepared dairy market, and Niushan Dairy now defines the price of milk drinks very clearly.

At present, the most expensive milk drink on the market is the papaya milk of Niushan Dairy, the key is that the taste of this milk is indeed very good, and consumers are willing to pay for it.

"Does the marketing department have any new sales plans?"

"They are ready to use the hottest traffic star in the market to endorse our new papaya milk. ”

Yes, just two days after Niushan Dairy's papaya milk was launched, Haoniu Dairy began to follow the trend to develop papaya milk, but so far there has been no way to make papaya milk that surpasses the quality of Niushan Dairy.

"So what are you waiting for, put it on the market as soon as possible!"

"But at present, we have not developed a product that can compete with the other party's papaya milk. ”

"Do you think so many people are buying milk for the negligible taste?"

In fact, the manager of the product department was very similar to telling Yuan Shaoqiang that everyone really cared, and the difference in taste was not as simple as being negligible, but he didn't dare.

"Design me a fancy packaging, and ask the hottest traffic star to give me a lot of advertising from the beginning of the listing, just like we operated before, as long as the packaging and spokesperson get me a little better, someone will always pay for it. In short, we can't let Niushan Dairy continue to develop, and after the public's acceptance of their high-end milk increases, will there be a market for us?"

At present, the profit of fresh milk in the whole industry is not very large, and the filled prepared dairy products are the objects of competition for each dairy industry.

Although Haoniu Dairy is closely eyeing the market of Niushan Dairy, its old rival Huaming Dairy is also always paying attention to the dynamics of Haoniu.

Judging from the latest news so far, Haoniu Dairy has begun to sign the hottest traffic stars in the industry, and it seems that they are ready to vigorously market their new products. ”

"I still know Yuan Shaoqiang, the marketing method is just that, fancy packaging, the hottest star, as for the taste, as long as the taste is passable, I have drunk the papaya milk of Niushan Dairy that they are going to deal with this time, and it is indeed very good, Hao Niu wants to make such papaya milk It is estimated that it is enough, but Niushan Dairy also has one of the biggest problems, that is, the yield is too low, how is our papaya milk formula developed?"

"There are already two alternatives, but if you want to achieve the taste of Niushan Dairy, I'm afraid it is..."

"No, how big is the market of Niushan Dairy, the surrounding area of Tongcheng is already the limit, we just need to win Haoniu Dairy, now you go and arrange artists of the same level as the spokesperson of Haoniu Dairy, let's add a fire to this marketing. ”

Not long after the advertising and marketing of Niushan Dairy came out, Huaming Dairy's marketing of papaya milk also began, but for the fans of both sides, this is the PK between their idols and each other, my brother's girl can't lose, papaya milk, rush!

The fans of the two families began to post photos of themselves buying papaya milk, and the Big Eyes platform was not afraid to open the latest PK platform, as long as you punched in under the corresponding topic, you could participate in the interaction and increase the traffic data for your idol.

It's all that different from the general fan economy, but when a lot of crazy fans started buying papaya milk from people around them, the style of painting started to develop in a strange direction.

"Do you have papaya milk?"

"Drink!"

"Great, I'll give you the latest Huaming papaya milk endorsed by our brother, you can try it. ”

"No, I like to drink papaya milk produced by Niushan Dairy. ”

"What? Why don't you like the papaya milk that our brother endorses, do you know how hard he works?"

Under the crazy attack of fans, many people began to dislike Haoniu Dairy and Huaming Dairy, which are crazy about advertising, I just want to drink a papaya milk quietly, you see what you are making trouble about.

As soon as people with such ideas start gathering and fermenting, something interesting happens.

Soon, a new poll was refreshed on the network again, "Like the following who endorses papaya milk".

Originally, the number of votes for the spokespersons of Haoniu Dairy and Huaming Dairy was almost the same, but then a new option began to rise at a rapid pace, which said "Lao Tzu doesn't like it, Lao Tzu likes the Niushan papaya milk endorsed by Guo Qing".

Poor factory director Guo was dug up by netizens when he was running for factory director, and synthesized it on the packaging box of Niushan papaya milk with the latest PS technology.

The simple, straightforward and ironic packaging immediately aroused the sense of identity of netizens, those fans are really annoying, don't you want a PK result? Then I will choose this uncle. As for his identity, I don't care who he is, anyway, he doesn't want to be a nasty little fresh meat, it's not mainly for anything else, I just want those fans to see, and we will do the data.

Immediately followed, there were two consecutive hot searches "Who is Guo Qing" and "Niushan Papaya Milk", and the speed of netizens was very fast, and in about an hour, Director Guo's web page encyclopedia was built, which had Director Guo's resume over the years.

More and more people who don't know the truth are starting to join the vote, and everyone has forgotten the original purpose, and a marketing campaign about papaya milk has begun to turn into a battle between passers-by and fans, and it is clear that there is a huge disparity in numbers between the two.

"Factory director, our Niushan papaya milk is on the hot search, you are going to become an Internet celebrity. When the people under his command told Guo Qing the news, the old factory director couldn't cry or laugh, he was at this age, how could he suddenly become famous.

However, Guo Qing looked at the ID photos on the Internet and said quite confidently: "The photos of our young days are no worse than the current little fresh meat!"