In the car back to Beverly Hills, Will Smith couldn't help the curiosity in his heart and asked, "Ronan, what did you talk to Sister Olson about?"

Ronan shrugged, "They don't have a good business and want me to help sell them." ”

Tom Cruise nodded: "I've heard about them, most of the girl stars are like this, when they were young, they were cute and likable, and when they grew up, the cuteness disappeared, and they faded out of the audience's field of vision." In the end, there are few who can come out again. ”

"You're talking too heavy, too realistic, Tom!" Will Smith joked, "This could be a script, a story that a billionaire and a pair of bankrupt sisters have to tell." ”

Ronan seemed to hear a somewhat familiar name and asked, "Will, what did you say?"

Will Smith spread his hands: "It's nothing, the story you and Sister Olsen have to tell." ”

Ronan looked at this unreliable guy and said directly, "I didn't promise to help." ”

Tom Cruise thought of Ronan's good-guy superiority and revealed, "But you didn't say no either, did you?"

"Your style. Will Smith pointed at Ronan, "We understand. ”

Ronan shrugged: "It's rude to refuse in person, the Sand Sea entertainment project is limited, how can there be a role suitable for them." ”

Will Smith and Tom Cruise still look incredulous.

The awards season has begun to end, and various awards are still announcing the results, and the most important vane awards, the two main award films of Relativity Entertainment are still performing well.

At the British Academy Awards, Will Smith successfully won the Best Actor, and "Crash" only won the nominations for Best Director and Best Picture due to the subject matter.

At the Screen Actors Guild Awards, which are directly linked to the Oscars, Will Smith also won Best Actor.

But Paul Haggis was only nominated for Best Film Director by the Directors Guild, and the award was taken away by Clint Eastwood.

However, at the Producers League Awards, "Crash" pulled back a city and took home the Best Picture trophy.

During this period, all the awards for Best Actress were won by Hilary Swank.

Now that the awards season is underway, the situation of the four major Oscar awards is getting clearer and clearer.

The number one favorite corresponding to the major awards, since its release, has basically shown a sweeping trend in the awards season.

Of course, there are also voices of decay.

Although the death of the Oscar hit is a small probability event, it does happen occasionally.

Among the media's predictions, the most likely ones to be upset are "When Happiness Knocks on the Door" and Will Smith.

According to the past practice of film schools, the Oscars do not like actors of Will Smith's type, and the status of comedy plus business superstar will be the biggest obstacle to winning the award.

There are too many actors of this type in Hollywood.

But many judges who are really qualified to vote, affected by the social situation, want to vote for black actors, only to find out when they vote that only Jamie Fox and Will Smith are really qualified to vote for their best actor.

"Jamie Fox is also a comedian. When many people discuss it in private, they say: "The same comedian, in every aspect, he is not as good as Will Smith." ”

You can't vote for the aging Clint Eastwood, can you?

Moreover, it is the best director who embodies the value of Clint Eastwood.

In the midst of all the disturbances, the 77th Oscar nominees luncheon was officially held at the Ritz-Carlton Hotel in Beverly Hills, although Ronan was not physically present, but when it came to the selection of many films of Relativity Entertainment, Garcia Rodriguez, CEO of Embassy Pictures, attended the nominees luncheon, and the relevant news was transmitted as soon as possible.

This awards season, Relativity Entertainment has a total of four films charging for the Oscars, namely "Eavesdropping Storm", "The Emperor Penguin Diaries", "Crash" and "When Happiness Knocks on the Door".

The first two have limited investment resources, but the competition for the awards is relatively small.

"Eavesdropping Storm" got its wish and was nominated for Best Foreign Language Film.

"The Emperor Penguin Diaries" was nominated for Best Documentary.

Relativity Entertainment basically did not do any Oscar PR for this film except for the awards, because the North American box office of the film has reached 55.68 million US dollars, a huge commercial success, the Oscar halo effect can play a special role.

Even after being nominated, Ronan is still free to "The Emperor Penguin Diaries", and it is best to come back with an Oscar, and it doesn't matter if he doesn't.

Including the investment in publicity and distribution, Embassy Pictures has achieved more than twice the return on investment in the North American box office alone.

The documentary is so entertaining and loved by animal protectors and lovers of cute things that unlike a stuffy film like "Eavesdropping Storm," which even maintains the most basic five theater screenings, the average box office for a single theater over the weekend has slipped below $5,000.

The screening of "Eavesdropping Storm" in Europe has already generated profits for Relativity Entertainment and Koch Films, with a total of $32.14 million in Europe alone.

The film cost only $2 million to make.

But if you want to achieve good results in North America, it is very difficult to add an Oscar award, and after more than a month of screening, the North American box office of "Eavesdropping Storm" is only more than 700,000 US dollars.

Of course, such achievements are also related to the extremely limited scale of screenings and the almost no publicity investment of the embassy films.

Then again, there is no news that can catch the attention of North American audiences, and who would be stupid enough to throw millions of dollars into it?

After "Eavesdropping" was nominated for the Oscar for Best Foreign Language Film, Embassy Pictures began to print copies, and even in order to save costs, some copies were simply shipped from the United Kingdom, which had been downgraded.

They are all German film copies, so they don't make much difference when used.

It can also save a lot of money.

Prior to this, Embassy Pictures had only prepared ten copies of "Eavesdropping Storm."

Compared with these two films, which have only one Oscar nomination, "Crash", a film that is appropriately in line with the current social situation, can be described as a bumper harvest.

"Crash" was nominated for six awards, including Best Picture, Best Director and Best Editing.

"When Happiness Knocks on the Door" is a little worse, but there are also two nominations for Best Adapted Screenplay and Best Actor for Will Smith's dream.

And Don Cheadle, who had a high reputation because of "Hotel Rwanda", failed to make it to the nomination list.

In fact, it is not difficult to understand that the black uncles in North America can't comfort them, who has time to pay attention to the massacre caused by the non-chiefs.

In the eyes of the black community in North America, the non-chiefs were never siblings with them.

In a way, Will Smith squeezed out Don Cheadle's nomination.

Seven weeks after the release of "When Happiness Knocks on the Door", the North American box office reached $188.91 million, and the market potential is already small.

But the film was not released in any overseas market, and if Will Smith can win the best actor statuette, it will effectively boost the film's performance in overseas markets.

As the Oscar nominees were announced, the winners of the nomination luncheon began to expand screenings, such as "Million Dollar Baby," which quickly expanded to 2010 theaters, and the weekend box office skyrocketed by nearly 700 percent, earning $13.28 million in North America in its first expanded opening weekend.

In terms of relativistic entertainment, "When Happiness Knocks on the Door" has always been the largest reaction, and naturally there is no need to expand the screening.

"Crash" was one of the big winners at the nominee's luncheon, and of course Embassy Pictures expanded its screenings, increasing its theater count to 1,998, with $11.87 million coming in that weekend.

Coupled with the income from previous screenings, the North American box office of "Crash" has accumulated $18.72 million.

The North American box office has far exceeded the total investment of Embassy Pictures on the film.

The expanded screening of "Crash" has only just begun.

Limited by various factors such as the subject matter, content and language of the film, the expanded screening of "Eavesdropping Storm" did not go so smoothly.

Even though the German-language film was nominated for an Oscar for Best Foreign Language Film, Embassy Pictures managed to expand its screening in 212 theaters in North America, grossing less than $6,000 on a weekend and $1.15 million that weekend.

The results of the first weekend after the expansion of the screening were not good, and certainly not too bad, but strictly speaking, such a box office can be classified as good for the North American film market.

"Eavesdropping Storm" can continue to expand its screenings, but the scale cannot exceed 500, or even more than 300 will be difficult.

The investment and revenue of the North American market are listed separately within the embassy films, and the genres, themes and restrictions of the films are placed here.

However, if you control the scale of your investment, you may be profitable.

The four films have been nominated for multiple Oscars, and Relativity Entertainment has instantly attracted the attention of many companies, but many people have carefully analyzed and found that among the four films, only "When Happiness Knocks on the Door" belongs to Relativity Entertainment's internal shooting and production, and other films are either co-produced or purchased from overseas.

Running four films at the same time to hit the Oscars, which Hollywood company is not capable of, will seriously disperse resources.

Therefore, after Ronan announced the list of nominees, he completely focused his PR publicity resources on Best Picture of "Crash" and Best Actor for Will Smith.

As for the other awards, it's good to go and hit the big luck.

Getting the Best Director nomination, Paul Haggis was excited, because he is an old fritter in the Hollywood industry, seeing the names Martin Scorsese and Clint Eastwood in the list of Best Director nominees, he knew that he had no chance of winning the Best Director statuette, and his personal public relations direction also shifted to the best picture.

Although the academy stipulates that after the Oscar nominations are announced, no company or individual is allowed to do public relations, but at this time of year, the Oscar competition will enter a white-hot stage.

Over there in Georgia, God sent another assist at this time.

Two police officers are exempt from prosecution!